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Connect With Your Customers In A Whole New Way Marc Benioff Chairman, CEO @benioff | facebook.com/benioff | ceo@salesforce.com

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Become a Customer Connected CompanyBecome a Customer Driven CompanyBecome a Customer Obsessed CompanyBecome a Customer Focused CompanyBecome a Customer Trusted Company Become a Customer Company.

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Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch

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Our Mission:Cloud Computing Driver, Catalyst and Evangelist EnterpriseMainframe Client/Server Cloud Computing 1960s 1980s Today

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#1 in Cloud Computing and Customer Relationship Management #1 Cloud Sales, Service, Innovation Computing Marketing 2011, 2012

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Post-PC Revolution: “The End of Wintel” Mobile Terminal Client Devices SNA LAN/WAN LTE Mainframe Server Cloud 1960s 1980s Today

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Today’s Platform Connects an “Internet of Things” 3rd Generation Platform Billions Users • Devices • Products 1st 2ndGeneration Platform Generation PlatformThousands Millions Users • Terminals Users • Clients 1960s 1980s Today

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The Computing RevolutionSource: Asymco, “The Rise and Fall of Personal Computing”

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The Computing Revolution1960s 1970s 1980s 1990s 2000s 2010s Cloud Mobile SocialMainframe Mini Client Server Computing Computing RevolutionComputing Computing Computing x 10x 100x 1,000x 10,000x 100,000x

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Social Big Data EcosystemTouch Identity CloudLocal Community Trust

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Sharing Feeds, Profiles, Groups, and Files150 Million Daily Conversations About Companies4.5 Billion Social Users

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Revolutionary InterfacesTablets, Smartphones, PCs1.7 Billion Touch Devices Shipped in 2012

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Geo-aware DevicesLocate CustomersDeliver Targeted Promotions

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Collect Customer, Product, and Usage DataGain Insights About Customers450 Billion Business Transactions / Day by 2020

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Single Sign-onPortable IdentityIntegrated Data and Platforms

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Private & Public CommunitiesFind Experts and AnswersFor Customers, Employees, or Partners

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Apple and Android App MarketplacesSalesforce AppExchange for Business AppsPrivate Ecosystems for Companies

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$111 Billion Industry in 201218% YOY GrowthSalesforce.com: #1 Enterprise Cloud Vendor

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Earn Customer Trust USER: PASS:Build Relationships on Equal TermsRespect Privacy, Identity & Money

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Companies Disconnected From Their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected...

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How do you become a customer company?

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Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch

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Eight Questions To Become a Customer Company: Connected Connected Connected Connected Customers Employees Partners Products 1. How do you 3. How do you 5. How do you 7. How do you listen to every sell as a team? create connect your customer? communities? products? 2. How do you 4. How do you 6. How do you 8. How do youengage on every service customers connect your deliver apps channel? everywhere? partners? everywhere?

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Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch

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Salesforce: Customer Company Architecture Connected Connected Connected Connected Customers Employees Partners Products Applications and Data Sales Service Marketing Work.com AppExchange Any Social Back End Network Data.com Systems Chatter Chatter Communities Identity ERP Finance Force.com Heroku Touch Salesforce Platform AppExchange Apps Data Model Any System Multi-Tenant Infrastructure

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Thank you.