Salesforce.com Chairman and CEO Marc Benioff presented the Social Enterprise keynote at Cloudforce New York 2011 on November 30, 2011 to over 5,000 people. View this overview of the social enterprise movement happening across the industry and business today. View the keynote video on YouTube at: http://youtu.be/rn51PR1vNnM
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First Cloud Company to Exceed $2.1 Billion Annual Run Rate $2.1 Billion Annual run rate 100,000+ Customers 36 Billion Transactions per quarter
Salesforce Foundation 1% time equity product 12,000 non-profit organizations 270,000+ hours service $24 million+ grants ShareTheModel.org
Ten Year Computing Cycles10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile 1980’s Desktop Cloud Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s Computing Mainframe Computin g Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
Customers Revolt Against Price Change “ We will no longer offer a plan that includes both 82,000 negative comments unlimited streaming and DVDs by mail. ”
Social Revolution: Social Networking Surpasses Email 1.1 Social Users billion social users Email Users 2007 2008 2009 2010 2011Source: Comscore, June 2011
Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage 2006 Search 2007 2008 2009 2010 2011Sources: Nielsen Wire, January, 2011.Morgan Stanley Internet Mobile Report, December 2009
Social Revolution: The Web is Shrinking Web Usage 4 hours per month Rest of the Web 2010Sources: Ben Elowitz, Wetpaint / comScore 2011
Social Revolution: Mobile Apps Used More than Web Browsers Facebook 81 mobile users Mobile Apps minutes are 2X more Browser per day active than desktop users. facebook.com -Source: comScore, Alexa, Flurry Analytics
Social Revolution: Today’s Development Platforms
Social Revolution: Employees Forcing anUnprecedented Pace of Change CIOs Surveyed on Tablet Usage ...fastest “ ramping mobile ” 2011 device ever. Employee- Purchased for Employees Not Allowed owned 2010Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
Speed Open & Transparent Collaboration Individuals A lignment Leaderless
But the social revolution has created a social divide.
The Social Divide: Customers and Companies Your customers and What about employees are social. your company?
How does your enterprise bridge the social divide?
Delight Your Customers and Employees Social Customer Profile Employee Social Customer Social Networks Networks & Product Social Networks Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Service & Social Engage Marketing Automate & Extend
The Core of the Social Enterprise: Multi-tenant CloudComputing Fast Easy No Hardware Automatic Upgrades No Software Pay-as-you-go Open Everyone Democratic Logic/data Portability Economical Any Device
Beware the False Cloud The False Cloud: is NOT efficient is NOT democratic is NOT economical is NOT environmental
Step 1: Create a Social Customer Profile Social Customer Profile Social Enterprise
Delighting Customers is KnowingWho They Are and What They “Like” What do What are Who are they they “like”? they saying? connected to?
Database.com: The Database for theSocial Enterprise 36 Billion World’s First Social, Mobile, Transactions Open Database per quarter Social Data Model Toolkits for Android and iOS Shared Security Model Platform Agnostic APIs RESTful APIs OAuth
Step 2: Create An Employee Social Network Employee Social Network CollaborateConnect & Sell Social Enterprise Service & Engage Automate & Extend
Chatter is the Leader in Employee SocialNetworks 100,000+ Active Companies Collaboration for the Social Enterprise Profiles Groups App Updates Feeds File Sharing Status Updates Average Percentage Improvements Reported by Customers
Sales Cloud: Bring Your Sales Force intoYour Employee Social Network World’s #1 Sales Application Accounts & Contacts Workflow Opportunities Analytics Collaboration File Sharing Average Percentage Improvements Reported by Customers
Shorten Sales Cycles with the Industry’sMost Complete Business Data Leading Data Providers Import accurate data Clean your data 30 Million 180 Million Access millions Contacts Accounts of contacts and accounts
Service Cloud: Bring Your CustomerService into the Employee Social Network 17,000+ Companies Customer Service for the Social Enterprise Agent Collaboration Social Monitoring Knowledge Contact Center Communities Dashboards & Reports Third-party Research of Average Improvements Reported by Customers
Force.com: The Platform for the EmployeeSocial Network 250,000 Apps Leading Platform for Social and Mobile Employee Apps Declarative Chatter Built-in Workflow & Logic Mobile Ready Analytics Open APIs
1,000,000+ Installs from the AppExchange World’s Leading Enterprise App Marketplace 1,000,000+ Installs 734,098 462,932 259,015 26,650 88,644 2006 2007 2008 2009 2010 2011App = 20,000 Apps Installed
Introducing... AppExchange Mobile Mobile Business Apps for Any Major Mobile Device Visit appexchange.com
Remedyforce: IT Help Desk from BMC Built onForce.com now available through salesforce.com The Next-Generation IT Help Desk Social Mobile Open Incident Management Service Level Management Problem Management Configuration Mgmt Database Change Management Self-Service Portal Asset Management ITIL-based Best Practices
Step 3: Develop a Customer Social Network Customer Social Networks & Product Social Networks Product & Partners Listen & Analyze Social Marketing
Heroku is the Leading Platform for Social andMobile Customer Apps Cloud Platform for Next Generation Web Apps Multi-language git Deployment Erosion Resistance Instant Scale Add-on Catalog Logplex 180,000 Apps
Fundamental Change in Marketing Traditional Marketing Social Marketing www.yourcompany.com Facebook.com/yourcompany Buy lists Monitor social networks Mass market Friends recommend Static sites Social apps Data warehouse reporting Social intelligence
Announcing: Social Marketing Cloud Radian6 Radian6 Radian6 Radian6 Siteforce Social Social Social Social Social Monitoring Insights Engagement Hub Websites 150 Million Social Engagement Apps Listen at Drag and Drop Sources Analytics Social Scale Studio Add-on Library Dashboards Twitter, Social Cloud Content Facebook Facebook, Insights GA Workflow Management Management Blogs, many with Klout and and Social Features more Social Automation Demographics Multi-Lingual PopulateAvailable December 2011 Marketing Social Campaign Profiles Analysis