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#Cloudforce New York 2011 Keynote by @Benioff


Published on Chairman and CEO Marc Benioff presented the Social Enterprise keynote at Cloudforce New York 2011 on November 30, 2011 to over 5,000 people. View this overview of the social enterprise movement happening across the industry and business today. View the keynote video on YouTube at:

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#Cloudforce New York 2011 Keynote by @Benioff

  1. 1. Marc BenioffChairman & CEO
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Our Mission: Cloud Computing Driver, Catalyst, and Evangelist Enterprise Cloud Computing 1960s 1980s Today Mainframe Client/Server
  4. 4. First Cloud Company to Exceed $2.1 Billion Annual Run Rate $2.1 Billion Annual run rate 100,000+ Customers 36 Billion Transactions per quarter
  5. 5. Salesforce Foundation 1% time equity product 12,000 non-profit organizations 270,000+ hours service $24 million+ grants
  6. 6. Ten Year Computing Cycles10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile 1980’s Desktop Cloud Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s Computing Mainframe Computin g Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
  7. 7. Customers Revolt Against Price Change “ We will no longer offer a plan that includes both 82,000 negative comments unlimited streaming and DVDs by mail. ”
  8. 8. Social Revolution: Social Networking Surpasses Email 1.1 Social Users billion social users Email Users 2007 2008 2009 2010 2011Source: Comscore, June 2011
  9. 9. Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage 2006 Search 2007 2008 2009 2010 2011Sources: Nielsen Wire, January, 2011.Morgan Stanley Internet Mobile Report, December 2009
  10. 10. Social Revolution: The Web is Shrinking Web Usage 4 hours per month Rest of the Web 2010Sources: Ben Elowitz, Wetpaint / comScore 2011
  11. 11. Social Revolution: Mobile Apps Used More than Web Browsers Facebook 81 mobile users Mobile Apps minutes are 2X more Browser per day active than desktop users. -Source: comScore, Alexa, Flurry Analytics
  12. 12. Social Revolution: Today’s Development Platforms
  13. 13. Social Revolution: Employees Forcing anUnprecedented Pace of Change CIOs Surveyed on Tablet Usage ...fastest “ ramping mobile ” 2011 device ever. Employee- Purchased for Employees Not Allowed owned 2010Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
  14. 14. Speed Open & Transparent Collaboration Individuals A lignment Leaderless
  15. 15. But the social revolution has created a social divide.
  16. 16. The Social Divide: Customers and Companies Your customers and What about employees are social. your company?
  17. 17. How does your enterprise bridge the social divide?
  18. 18. Delight Your Customers and Employees Social Customer Profile Employee Social Customer Social Networks Networks & Product Social Networks Collaborate Product & PartnersConnect & Listen & Sell Analyze Social Enterprise Service & Social Engage Marketing Automate & Extend
  19. 19. The Core of the Social Enterprise: Multi-tenant CloudComputing Fast Easy No Hardware Automatic Upgrades No Software Pay-as-you-go Open Everyone Democratic Logic/data Portability Economical Any Device
  20. 20. Beware the False Cloud The False Cloud: is NOT efficient is NOT democratic is NOT economical is NOT environmental
  21. 21. Step 1: Create a Social Customer Profile Social Customer Profile Social Enterprise
  22. 22. Delighting Customers is KnowingWho They Are and What They “Like” What do What are Who are they they “like”? they saying? connected to?
  23. 23. The Database for theSocial Enterprise 36 Billion World’s First Social, Mobile, Transactions Open Database per quarter Social Data Model Toolkits for Android and iOS Shared Security Model Platform Agnostic APIs RESTful APIs OAuth
  24. 24. Step 2: Create An Employee Social Network Employee Social Network CollaborateConnect & Sell Social Enterprise Service & Engage Automate & Extend
  25. 25. Chatter is the Leader in Employee SocialNetworks 100,000+ Active Companies Collaboration for the Social Enterprise Profiles Groups App Updates Feeds File Sharing Status Updates Average Percentage Improvements Reported by Customers
  26. 26. Social EnterpriseConnect & Sell
  27. 27. Sales Cloud: Bring Your Sales Force intoYour Employee Social Network World’s #1 Sales Application Accounts & Contacts Workflow Opportunities Analytics Collaboration File Sharing Average Percentage Improvements Reported by Customers
  28. 28. Shorten Sales Cycles with the Industry’sMost Complete Business Data Leading Data Providers Import accurate data Clean your data 30 Million 180 Million Access millions Contacts Accounts of contacts and accounts
  29. 29. Social Enterprise Service& Engage
  30. 30. Service Cloud: Bring Your CustomerService into the Employee Social Network 17,000+ Companies Customer Service for the Social Enterprise Agent Collaboration Social Monitoring Knowledge Contact Center Communities Dashboards & Reports Third-party Research of Average Improvements Reported by Customers
  31. 31. Social Enterprise Automate & Extend
  32. 32. The Platform for the EmployeeSocial Network 250,000 Apps Leading Platform for Social and Mobile Employee Apps Declarative Chatter Built-in Workflow & Logic Mobile Ready Analytics Open APIs
  33. 33. 1,000,000+ Installs from the AppExchange World’s Leading Enterprise App Marketplace 1,000,000+ Installs 734,098 462,932 259,015 26,650 88,644 2006 2007 2008 2009 2010 2011App = 20,000 Apps Installed
  34. 34. Introducing... AppExchange Mobile Mobile Business Apps for Any Major Mobile Device Visit
  35. 35. Remedyforce: IT Help Desk from BMC Built now available through The Next-Generation IT Help Desk Social Mobile Open Incident Management Service Level Management Problem Management Configuration Mgmt Database Change Management Self-Service Portal Asset Management ITIL-based Best Practices
  36. 36. Step 3: Develop a Customer Social Network Customer Social Networks & Product Social Networks Product & Partners Listen & Analyze Social Marketing
  37. 37. Heroku is the Leading Platform for Social andMobile Customer Apps Cloud Platform for Next Generation Web Apps Multi-language git Deployment Erosion Resistance Instant Scale Add-on Catalog Logplex 180,000 Apps
  38. 38. Social Enterprise Listen & Analyze
  39. 39. Fundamental Change in Marketing Traditional Marketing Social Marketing Buy lists Monitor social networks Mass market Friends recommend Static sites Social apps Data warehouse reporting Social intelligence
  40. 40. Announcing: Social Marketing Cloud Radian6 Radian6 Radian6 Radian6 Siteforce Social Social Social Social Social Monitoring Insights Engagement Hub Websites 150 Million Social Engagement Apps Listen at Drag and Drop Sources Analytics Social Scale Studio Add-on Library Dashboards Twitter, Social Cloud Content Facebook Facebook, Insights GA Workflow Management Management Blogs, many with Klout and and Social Features more Social Automation Demographics Multi-Lingual PopulateAvailable December 2011 Marketing Social Campaign Profiles Analysis
  41. 41. Social Enterprise Products & Partners
  42. 42. Social Applications and Platform
  43. 43. The Social Enterprise Delivered Social Enterprise
  44. 44. Open the Door to the Social Enterprise Social Enterprise License Agreement Every product for every employee Unlimited usage of Salesforce products Predictable cost
  45. 45. THANK YOU