1.
Dreamforce 2013
DREAMFORCE 2013
4 Perfect Days.
4 PERFECT DAYS

2.
4 PERFECT DAYS / SALES PROFESSIONALS
Start now ›
Create your own agenda today.
DAY
1
LETS GET STARTED
11.18
10:00 AM
BREAKOUT SESSION
Shorten Your Sales Cycle with Instant Access to New Leads
10:30 AM
BREAKOUT
How salesforce.com Drives Sales Productivity
11:30 AM
BREAKOUT SESSION
How to Use Salesforce CRM Metrics to Drive Sales Performance
1:00 PM
BREAKOUT SESSION
TOP PICK MVP Throwdown 2013; Bring It On
2:30 PM
BREAKOUT SESSION
Culture Code: How To Design A Company People Love
3:30 PM
INNOVATION PANEL
Disruptive Innovation: A Conversation with Marc Benioff and Drew Houston
DAY
2
WHERE BUSINESS IS HEADED
11.19
9:00 AM
KEYNOTE
Marc Benioff Dreamforce Keynote, with special guests
12:30 PM
BREAKOUT SESSION
Salesforce Mobile for Sales: Win Deals Anytime, Anywhere.
2:00 PM
BREAKOUT SESSION
Sales Performance Overview: Make Every Rep an “A” Player and Make Money
3:30 PM
BREAKOUT SESSION
Sales Leadership Panel: Secrets of the Big Guns
5:00 PM
KEYNOTE
Marissa Mayer, CEO, Yahoo
7:00 PM
EVENT
Rock out with Green Day at AT&T Park
DAY
3
THE FUTURE OF SALES
11.20
9:00 AM
KEYNOTE
SALES CLOUD KEYNOTE: Grow Faster & Drive Performance Like Never Before
10:30 AM
BREAKOUT SESSION
CEB Sales Summit - Compete and Win in a Customer Empowered World
12:30 PM
NEW FEATURE
Optimize Inside Sales: Introducing the Console For Sales
2:00 PM
NEW FEATURE
Marketing Automation At Its Best: Accelerate Pipeline with Pardot
3:30 PM
BREAKOUT SESSION
Sales Transformation & Innovation: Hear From Our Award Winning Customers
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
DAY
4
PUT IT ALL TOGETHER
11.21
9:00 AM
BREAKOUT SESSION
Sales Cloud Roadmap: A Sneak Peek into the Future
11:00 AM
BREAKOUT SESSION
Ch-Ch-Changes - Leaders Put History Tracking to Work for Performance
1:30 PM
Q&A
Q&A with Marc Benioff and Parker Harris

3.
4 PERFECT DAYS / SMB
Create your own agenda today.
DAY
1
Start now ›
HIT THE GROUND RUNNING
11.18
10:00 AM
BREAKOUT SESSION
More Bang for Your Buck: Maximizing Your SMB Investment
11:00 AM
BREAKOUT SESSION
Grow Baby Grow: Using Salesforce to Fuel Small Business Growth
12:30 PM
BREAKOUT SESSION
How the Best Small Businesses Appear Bigger & Grow Faster
2:00 PM
BREAKOUT SESSION
Disruptive Startups: How Innovative Leaders are Shaking up Industries
3:00 PM
SMB ZONE
Visit the Cloud Lounge in Moscone West and take the SMB Guided Tour
8:00 PM
EVENT
The Small is Big Welcome Party
DAY
2
DREAMFORCE KEYNOTE WITH MARC BENIOFF
11.19
9:00 AM
KEYNOTE
Opening Keynote with Marc Benioff
12:30 PM
BREAKOUT SESSION
6 in 60: Six SMBs Share Success Secrets
2:00 PM
BREAKOUT SESSION
Connect with Your Customers and Increase Sales - See Data.com in Action
3:30 PM
BREAKOUT SESSION
Being a Small Business in a Mobile World
7:00 PM
EVENT
Dreamforce Gala - Green Day at AT&T Park
DAY
3
DON’T MISS THE SMALL BUSINESS KEYNOTE
11.20
9:00 AM
KEYNOTE
Grow Faster and Drive Performance Like Never Before with Sales Cloud
10:30 AM
KEYNOTE
Deliver Service at the Speed of Now with Service Cloud
1:00 PM
BREAKOUT SESSION
Make Your Small Business Invaluable Using Social Media
2:00 PM
KEYNOTE
Grow your Small or Medium Business Faster with Salesforce
3:30 PM
BREAKOUT SESSION
Survival Guide to Accelerate SMB Sales
4:00 PM
BREAKOUT SESSION
Integrations Made Easy for SMBs
DAY
4
PUT IT ALL TOGETHER
11.21
9:00 AM
BREAKOUT SESSION
Data Migration Tools That Help SMBs
11:00 AM
BREAKOUT SESSION
Sales Cloud and Desk.com: Using Them Together to Delight Customers
12:00 PM
BREAKOUT SESSION
Accelerate Your Success with a Consulting Partner
12:30 PM
BREAKOUT SESSION
Small Businesses Grow Big Through Strategic Partnerships
1:30 PM
KEYNOTE
Q&A with Marc Benioff and Parker Harris

4.
4 Perfect Days / Service
Create your own agenda today.
Day
1
Welcome to the Service Cloud
11.18
10:00 AM
breakout session
Press 1 for CTI Success: Building a Call Center in 60 Minutes
1:00 PM
breakout session
Meet the Leaders in Customer Service: A Customer Leadership Panel
3:00 PM
breakout session
Building Your Next Generation HR Help Desk: Social, Mobile, and in the Cloud
5:00 PM
keynote
Customer Company Keynote with Vivek Kundra
7:00 PM
EVENT
Service Cloud Dinner (Invite Only)
Day
2
Learning Through Customer Stories
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
12:15 PM
breakout session
Service Every Customer at the Speed of Now: Future of Mobile Service Cloud
1:30 PM
breakout session
Cautious Transformation: Service Cloud Transforms Highly Regulated Industries
3:30 PM
breakout session
Service Cloud Roadmap - A Sneak Peak into the Future
7:00 PM
EVENT
Dreamforce Gala at AT&T Park
Day
3
The Future of Customer Service is Here
11.20
9:00 AM
Analyst Thought
Leadership
Customer Engagement Centers: The Future of Customer Service
by Gartner Research
10:30 AM
keynote
SERVICE CLOUD PRODUCT KEYNOTE
11:30 AM
activity
Visit the Live Customer Engagement Center in the Campground
1:00 PM
breakout session
The Future of Mobile Customer Service with Esteban Kolsky
3:00 PM
Analyst Thought
Leadership
A Forrester Perspective: 10 Top Trends for Customer Service
4:00 PM
Breakout session
Salesforce Knowledge: How to Empower Your Customers and Your Agents
Day
4
REGISTER NOW >
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra & Friends
12:00 PM
breakout session
Driving Agent Productivity in the Contact Center
1:30 PM
q&a
Q&A with Marc Benioff and Parker Harris
2:30 PM
FAREWELL
See you next year!

5.
4 Perfect Days / IT Professionals
Create your own agenda today.
Day
1
Start Now
Hit the ground running
App Lifecycle Management: 3 Ways to Set Up Your Development Lifecycle
2:00 PM
breakout session
Unlock Back Office Data and Get More Out of SAP
breakout session
Corporate App Stores: The Future of Mobile and Cloud App Distribution
breakout session
The Magic of Force.com + Heroku
3:30 PM
breakout session
7 Tips for Building a Mobile Social Intranet: Behind the Virgin America Story
6:00 PM
Day
breakout session
2:30 PM
2
1:00 PM
2:30 PM
11.18
EVENT
Dreamforce Welcome Reception
The Big Show
Opening Keynote with Marc Benioff
1:00 PM
breakout session
Lights, Camera, App! How Disney ABC Produces TV Shows on Salesforce Platform
breakout session
CIO Panel: How Cloud Platforms are Transforming IT
breakout session
Anatomy of a Mobile App: How to Build Your App Today with Salesforce Platform
5:00 PM
breakout session
Retail Mobile Trends: Innovation with Heroku
5:00 PM
KEYNOTE
Marissa Meyer Keynote
7:00 PM
Day
keynote
3:30 PM
3
9:00 AM
2:00 PM
11.19
EVENT
Dreamforce Gala @ AT&T Park / Rock with Green Day
Next Gen Apps
11:00 AM
Breakout Session
Unlocking the Power of Citizen Developers
KEYNOTE
Mobile Strategy Keynote: Move Business Forward Faster with Mobile
breakout session
API First: The Future of Connecting Everything
KEYNOTE
Salesforce Platform Keynote: Next-Gen Apps. Next-Gen IT. Next-Gen Enterprise
3:30 PM
Breakout session
Salesforce Identity: Connecting Employees, Customers, Partners, and Apps
4:00 PM
Day
Gartner: CIO Strategies For Enterprises to Thrive in a New Mobile World
2:00 PM
11.21
Breakout Session
1:30 PM
4
9:00 AM
12:00 PM
11.20
Breakout session
Understand Force.com in 60 Minutes or Less
Transform IT
10:00 AM
breakout session
CMO vs. CIO: Who Wins the App Development Race?
10:30 AM
breakout session
Introducing Aura: Rapid Mobile Development with Reusable Components
11:00 AM
breakout session
Salesforce Platform: Force.com Product Strategy and Roadmap
11:30 AM
breakout session
Integrate Third-Party Web Apps Using Force.com Canvas
2:00 PM
Q&A
Q&A Session with Marc Benioff & Parker Harris
2:00 PM
breakout session
Internet of Things: Connect Your Products, Apps, & Customers with Salesforce

6.
4 Perfect Days / MARKETING
Create your own agenda today.
Day
1
GETTING STARTED
Email - The Cornerstone of Your Marketing Strategy
breakout session
Chatter Delivers Breakthrough Productivity: Introducing a New Way to Work
breakout session
MVP Throwdown 2013: Bring It On
3:00 PM
Breakout Session
Audience Marketing
5:00 PM
keynote
Customer Company Keynote with Vivek Kundra
6:00 PM
EVENT
Cloud Expo Welcome Reception
Day
breakout session
1:00 PM
2
10:00 AM
11:30 PM
11.18
vision and customer success
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
12:30 PM
breakout session
From Signal to Action - Social Listening 2.0
2:00 PM
breakout session
Developing a Cross-channel Strategy
4:30 PM
breakout session
How To Create a Killer Content Marketing Strategy
5:00 PM
Keynote
Keynote with Marissa Mayer, CEO, Yahoo
7:00 PM
EVENT
Dreamforce Gala at AT&T Park
Day
3
touch the future of MARKETING
Social Ads 101 - An Intro to Social Advertising
BREAKOUT SESSION
Introduction to Buddy Media
KEYNOTE
Market 1:1 with Your Customers to Grow Faster
2:00 PM
breakout session
Marketing Automation At Its Best: Accelerate Pipeline with Pardot
3:00 PM
BREAKOUT SESSION
The Personalized Web
4:30 PM
Breakout session
The Mobile Inbox 101: Content Strategy and User Experience
5:00 PM
Keynote
Keynote with Sheryl Sandberg, COO, Facebook
Day
Breakout Session
12:00 AM
4
9:00 AM
10:30 AM
11.20
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra & Friends
11:00 AM
breakout session
ExactTarget Marketing Cloud/Service Cloud: You Got Your Social in My CRM
1:30 PM
q&a
Q&A with Marc Benioff and Parker Harris
2:30 PM
See you next year!

7.
4 Perfect Days / AUTomotive
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
11:00 AM
Top PICk
Auto Industry Kickoff: The Journey to Become a Next Generation Customer Company
12:30 PM
TOP PICK
Re-Imagine Your Automotive Customer Experience Through the Art of the Possible
1:30 PM
TOP PICK
Social Listening for Automotive Customer Insight and Quality - Speakers from Nissan
2:30 PM
TOP PICK
Engaging the Social Consumer: How One Auto OEM is Building Brands through Fans
3:30 PM
TOP PICK
Driving Auto Innovation and Results with Dealer Partners
4:30 PM
TOP PICK
The New Era in Auto Dealer CRM: Delivering Sales Innovation Through the Cloud
5:45 PM
EVENT
Welcome Reception
Day
2
EXPERIENCE Classic Dreamforce
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
1:30 PM
EXPO
Campground West: Customer Company Showcase
5:00 PM
Keynote
Marissa Mayer, CEO, Yahoo
5:00 PM
TOp Pick
Salesforce for Car - Real Driver-Focused Productivity
7:00 PM
EVENT
Rock out with Blondie and Green Day at AT&T Park
Day
3
GO DEEP AND MEet the Experts
11.20
10:00 AM
EXPO
Visit Cloud Expo North
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
keynote
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
App Bash
Day
4
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris
Join us Monday, November 18, 11 am - 5 pm, at the Westin Hotel on
Market Street for the Dreamforce Automotive Industry Day. Register
now to get access to this special event and secure your seat in this
year’s hottest sessions.
www.dreamforce.com

8.
4 Perfect Days / Communications
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
10:30 AM
Top PICk
Marketing Cloud: Create Amazing Social Experiences
3:30 PM
Innovation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
Keynote
With Vivek Kundra, EVP Industries, salesforce.com
6:00 PM
EVENT
Welcome Reception
Day
2
JAM PACK YOUR DAY
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
11:30 AM
EXPO
Visit the Communications Media Partner Pavilion
12:30 PM
Top Pick
Communications Industry Kickoff- Featuring a Panel of Top Executives from Vodafone,
TeliaSonera, Telecom New Zealand, and Truphone
2:00 PM
TOp Pick
Transforming Customer Service and Ordering in the Communications Industry
Featuring Executives from Telstra Global and Truphone
3:00 PM
TOP PICK
Communications Residential and Business Sales Service Showcase - Featuring
Telecom New Zealand and other customers.
4:00 PM
TOP PICK
Managing the Communications Business Services Front Office - Featuring Executives
from Verizon and Vodafone.
5:00 PM
Keynote
Marissa Mayer, CEO, Yahoo
7:00 PM
Event
Rock out with Green Day at ATT Park
Day
3
Go Deep and Meet Experts
11.20
9:00 AM
TOP PICK
Gartner: CIO Strategies for Enterprises to Thrive in a New Mobile World
12:00 PM
TOP PICK
Driving Agent Productivity in the Contact Center
1:00 PM
TOP PICK
Fulfilling CRM’s Promise: Sales and Service in the Cloud: ShoreTel Case Study
2:30 PM
EXPO
Visit the Customer Company Experience at Cloud Expo West
3:00 PM
TOP PICK
A Forrester Perspective: 10 Top Trends for Customer Service
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Cloud Crawl
Day
4
put it all together
11.21
9:00 AM
Top Pick
Cable Workshop - Westin Market Street 9:00 AM - 12:00 PM
12:00 PM
QA
Marc Benioff and Parker Harris

9.
4 Perfect Days / CONSUMER PRODUCTS
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
3:30 PM
Innovation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
Keynote
With Vivek Kundra, EVP Industries, salesforce.com
6:00 PM
EVENT
Welcome Reception
Day
2
JAM PACK YOUR DAY
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
12:00 PM
LUNCH
Grab Lunch in the Westin Market Hotel
12:30 PM
Top Pick
Consumer Products Kickoff: Becoming a Consumer Focused Company - Featuring the
CTO of Coca-Cola, CIO of L’Oreal and CIO of Nestle
2:00 PM
TOp Pick
Modern Sales Effectiveness in Consumer Products Industry - Featuring Executives from
Coca-Cola, Chopard, and Southern Wine and Spirits
3:00 PM
TOP PICK
The Consumer Products Industry: Engaging with Connected Consumers - Featuring
Executives from L’Oreal and Yamaha
4:00 PM
TOP PICK
Driving Open Innovation in the Consumer Products Industry - Featuring Del Monte
Foods, Brown Forman, and L’Oreal
5:00 PM
Party
Consumer Products Cocktail Reception in the Westin Market Hotel
7:00 PM
Event
Rock out with Green Day at ATT Park
Day
3
Go Deep and Meet Experts
11.20
1:30 PM
EXPO
Visit the Customer Company Experience at Cloud Expo West
4:15 PM
CIO panel
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Cloud Crawl
Day
4
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris
Join us Tuesday, November 19, 11:30 am - 6:00 pm, at the Westin
Hotel on Market Street for the Dreamforce Consumer Products
Industry Day. Register now to get access to this special event and
secure your seat in this year's hottest sessions.
www.dreamforce.com

10.
4 Perfect Days / DATA DRIVEN PROFESSIONALS
Create your own agenda today.
Day
1
GETTING STARTED
11.18
10:00 AM
Expo North West Cloud Expo Opens - 12:00 PM - 8:00 PM
1:00 PM
breakout session
Building a Customer Master Strategy in Salesforce
4:00 PM
breakout session
Formula Gurus 2013
5:00 PM
Keynote
Customer Company Keynote with Vivek Kundra
6:00 PM
Event
Cloud Expo Welcome Reception
Day
2
vision and customer success
11.19
9:00 AM
Keynote
Opening Keynote with Marc Benioff and Special Guests
2:00 PM
breakout session
Connect with Your Customers and Increase Sales - See Data.com in Action
3:30 PM
breakout session
Roadmap Sneak Peek - The Future of Salesforce Analytics
4:30 PM
breakout session
All You Ever Wanted to Know About DB Global Account Data in Data.com
7:00 PM
EVENT
Dreamforce Gala at ATT Park
Day
3
touch the future
11.20
9:00 AM
Breakout Session
Data.com Implementation Case Study with Standard Register Traction
10:30 AM
Breakout Session
The Power of Data.com - Unlock the Mystery in your Business
1:30 PM
Breakout Session
Trusted Data Makes All The Difference: Data.com Customers Share Their
Success
3:30 PM
Keynote
Data.com Keynote: Grow Faster with the Right Data at the Right Moment
5:00 PM
Breakout Session
Fireside Chat with Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
App Bash
Day
4
put it all together
11.21
9:00 AM
BREAKOUT SESSION
Data.com Roadmap Roundtable with Product Management
11:00 AM
BREAKOUT SESSION
Ch-Ch-Ch-Ch-Changes - Leaders Put History Tracking to Work for Performance
1:30 PM
BREAKOUT SESSION
Fight for Your Customers: How Salesforce Uses Salesforce to Fight Attrition
3:30 PM
EVENT
$1 Million App Developer Challenge Finals
5:00 PM
See you next year!

11.
4 Perfect Days / developers
Create your own agenda today.
Day
1
GETTING STARTED
11.18
9:00 AM
Developer Zone
Developer Zone open / Hack Central opens for the next 57 hours
10:00 AM
breakout sessionS
Breakout sessions - 10:00 AM - 6:30 PM
3:30 PM
INNOVATION PAnel
With Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
KEYNOTE
Customer Company Keynote with Vivek Kundra
6:00 PM
EVENT
Developer Welcome Reception Cloud Trivia
Day
2
Hands-On CoDE
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
11:30 AM
DEVELOPER ZONE
Developer Zone open
12:30 PM
breakout sessions
Breakout sessions - 12:30 PM - 6:00 PM
2:00 PM
Deadline
Hackathon Team Registration Deadline
7:00 PM
EVENT
Dreamforce Gala at ATT Park
Day
3
touch the future
11.20
9:00 AM
DEVELOPER ZONE
Developer Zone open
9:00 AM
Breakout Sessions
Breakout sessions - 9:00 AM - 5:00 PM
10:30 AM
Developer
Developer Keynote
2:00 PM
KEYNOTE
Platform Product Keynote
6:00 PM
DEADLINE
Hack Submissions Due
7:00 PM
EVENT
Cloud Crawl
Day
4
put it all together
11.21
8:30 AM
DEVELOPER ZONE
Developer Zone Open
9:00 AM
keynote
Keynote with Deepak Chopra Friends
1:30 PM
qa
QA with Marc Benioff and Parker Harris
3:30 PM
Event
Hackathon Final Judging and Award Ceremony
www.dreamforce.com

12.
4 Perfect Days / Financial Services
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
12:00 PM
EXPO
Visit the Cloud Expo North
3:30 PM
Innovation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
Keynote
With Vivek Kundra, EVP Industries, salesforce.com
Day
2
Experience Classic Dreamforce
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
1:30 PM
EXPO
Campground West: Customer Company Showcase
2:30 PM
Top Pick
Visit the Financial Services Partner Pavilion
5:00 PM
KEYNOTE
Marissa Mayer, CEO, Yahoo
7:00 PM
Event
Rock out with Blondie and Green Day at ATT Park
Day
3
Go Deep and Meet Experts
11.20
10:30 AM
TOP PICK
Finacial Services Kickoff: The Customer Company in FinServ
12:00 PM
TOP PICK
Mobile Social: Meeting Your Connected Customers’ Expectations
12:00 PM
TOP PICK
Data Security Privacy - Breaking it Down for Financial Services
1:00 PM
TOP PICK
Salesforce: The Financial Advisor’s Personal Assistant
1:00 PM
TOP PICK
Changing Face of the Branch - Not Just for Deposits Anymore
2:00 PM
TOP PICK
On the Road to 360 - Featuring Executives from E-Trade, Enterprise Bank
2:00 PM
TOP PICK
Customer Nuturing: Best Practices for Revenue Generation - Featuring
3:00 PM
TOP PICK
“Moments of Truth”: Is Your Firm Ready? - Featuring Executives from
3:00 PM
TOP PICK
Asset Managers Transform Client Relationships - Featuring Executives from
4:15 PM
CIO Panel
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Welcome Reception
with Executives from Key Bank, TD Bank, National Australia Bank Advantage Mortgage Brokers
Featuring Executives from Deloitte and Flagstar Bank
Featuring Executives from BMO Private Bank, ING, and Assante Wealth Advisors
Featuring Executives from BMO Harris, and Flagstar Bank
Trust, and United Federal Credit Union
Executives from GE Money Australia, Huntington Bank, and RBS Citizens Bank
BMO Harris Bank and Threadneedle Investments
JP Morgan, Aberdeen Group, and Fidelity Investments
Day
4
Featuring Executives from Deloitte, Suntrust Bank, NYSE Wells Fargo
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris

13.
4 Perfect Days / HEalthcare
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
10:30 AM
TOP PICK
11:30 AM
EXPO
12:00 PM
TOP PICK
1:00 PM
Marketing CLoud
2:00 PM
TOP PICK
3:00 PM
TOP PICK
4:00 PM
TOP PICK
5:00 PM
TOP PICK
5:45 PM
EVENT
Featuring the CEOs of CNS Response and ScaleStation and salesforce.com executives
Visit the Healthcare Life Sciences Partner Pavilion and enjoy lunch
HIPAA/HITECH Discussion: Storing PHI in the Salesforce Cloud Featuring external
privacy experts and Patrick Heim, Chief Trust Officer salesforce.com
Social Media for Regulated Industries
Patient 360: Manage the Relationships with Your Patients, For Life - Featuring leaders
from UCSF School of Medicine and City of Hope
The Future of Healthcare: Technology Innovation and Personalized Care - Featuring
leaders from Penn Medicine and UCSF School of Medicine
Health Plans: Evolving Strategies for Attracting and Engaging Members - Featuring
Executives from WellPoint, Cambia Health, Colorado HealthOp
Health Plans: New Rules, New Business Models, New Technologies - Featuring
Executives from Healthcare Service Corp (HCSC), and Aetna
Networking Reception in the Healthcare Life Sciences Partner Pavilion
Day
2
Healthcare Life Science Kickoff - Connecting In New Ways to Improve Patients Lives
Experience Classic Dreamforce
11.19
9:00 AM
keynote
1:30 PM
EXPO
5:00 PM
KEYNOTE
Marissa Mayer, CEO, Yahoo
7:00 PM
EVENT
Rock out with Blondie and Green Day at ATT Park
Visit the Campground West: Customer Company Showcase Featuring Blue Shield of
California, and visit the salesforce.com demo station to see other healthcare applications.
Day
3
Opening Keynote with Marc Benioff
GO DEEP AND MEET EXPERTS
11.20
10:00 AM
EXPO
Visit the Cloud Expo North
12:00 PM
UCSF Track
Unusual Thinkers Sessions Featuring Mark R. Laret, CEO of UCSF Medical
4:15 PM
CIO Panel
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
App Bash
Day
4
Center and UCSF Benioff Children’s Hospital, and UCSF Chancellor Susan Desmond-Hellmann
put it all together
11.21
9:00 AM
keynote
10:30 AM
Communities Track Building Healthy Communities Featuring Leaders from HealthLeads
2:00 PM
QA
Keynote with Deepak Chopra Friends
Marc Benioff and Parker Harris

14.
4 Perfect Days / Insurance
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
12:00 PM
EXPO
Visit the Cloud Expo North
3:30 PM
INNOVation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
KEYNOTE
With Vivek Kundra, EVP Industries, salesforce.com
Day
2
Experience Classic Dreamforce
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
1:30 PM
EXPO
Visit the Customer Company Experience at Cloud Expo West
5:00 PM
KEYNOTE
Marissa Mayer, CEO, Yahoo
7:00 PM
EVENT
Rock out with Green Day at ATT Park
Day
3
11.20
GO Deep and Meet Experts
Redefining Service to a New Level - Think Globally, Execute Locally
TOP PICK
10:30 AM
TOP PICK
11:30 AM
TOP PICK
Carriers Embrace the Cloud and Communities to Deliver Value to Brokers
12:30 PM
TOP PICK
Getting from Zero to 60: Expand the Value of Salesforce for Agents Advisors
1:30 PM
TOP PICK
Connecting the Front Back Office - Cloud Architecture for Agile Advantage
2:30 PM
EXPO
Visit the Financial Services Partner Pavilion
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Welcome Reception
Featuring the CEO and Top Executives from AXA Assistance
Mitigating the Monolith with the Cloud: Roadmap to a Mainframe - Free Solution
Featuring Top Executive from The Warranty Group
Insurers - Featuring Executives from AIG - Chartis and The Standard
Featuring Executives from Sunlife and Securian
Featuring Executive from CNA
Day
4
9:00 AM
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris
www.dreamforce.com

15.
4 Perfect Days / LIFE SCIENCES
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
10:30 AM
TOP PICK
11:00 AM
EXPO
12:00 PM
TOP PICK
1:00 PM
TOp Pick
2:00 PM
TOP PICK
3:00 PM
TOP PICK
4:00 PM
5:00 PM
EVENT
Featuring the CEOs of CNS Response and ScaleStation and salesforce.com executives
Visit the Healthcare Life Sciences Partner Pavilion and enjoy lunch
Big Data for Big Decisions - Featuring Executives from AstraZeneca, iRhythm
Technologies and Zimmer
A Platform for Better Healthcare Decisions - Featuring Leaders from Jumpstart MD,
New England Biolabs, and United Allergy Services
Multichannel Sales, Service, Marketing - Building Leadership in Life Sciences
Featuring Executives from DenMat, Medtronic and Zoetis
Building Blocks for Improving Collaboration and Efficiency in Life Sciences - Featuring
Executives from Allergan and Hospira
Compliance in the Cloud - What Do You Need to Know? - Featuring Executives from
Allergan, Johnson Johnson and LifeConEx
Digital Transformation - Reinventing Pharma - Featuring Executives from Eli Lilly,
Novartis and Shire
Networking Reception in the Healthcare Life Sciences Partner Pavilion
Day
TOP PICK
5:45 PM
2
TOP PICK
Healthcare Life Science Kickoff - Connecting In New Ways to Improve Patients Lives
Experience Classic Dreamforce
11.19
9:00 AM
keynote
1:30 PM
EXPO
5:00 PM
KEYNOTE
Marissa Mayer, CEO, Yahoo
7:00 PM
EVENT
Rock out with Blondie and Green Day at ATT Park
Visit the Campground West: Customer Company Showcase Featuring Blue Shield of
California, and visit the salesforce.com demo station to see other healthcare applications.
Day
3
Opening Keynote with Marc Benioff
Go Deep and Meet Experts
11.20
10:00 AM
EXPO
Visit the Cloud Expo North
12:00 PM
UCSF Track
Unusual Thinkers Sessions Featuring Mark R. Laret, CEO of UCSF Medical
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Cloud Crawl
Day
4
Center and UCSF Benioff Children’s Hospital, and UCSF Chancellor Susan Desmond-Hellmann
put it all together
11.21
9:00 AM
keynote
10:30 AM
Communities Track Building Healthy Communities Featuring Leaders from HealthLeads
2:00 PM
QA
Keynote with Deepak Chopra Friends
Marc Benioff and Parker Harris

16.
4 Perfect Days / MEDIA
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
10:30 AM
Top PICk
Marketing Cloud: Create Amazing Social Experiences
3:30 PM
Innovation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
Keynote
With Vivek Kundra, EVP Industries, salesforce.com
6:00 PM
EVENT
Welcome Reception
Day
2
JAM PACK YOUR DAY
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
11:30 AM
EXPO
Visit the Communications Media Partner Pavilion
12:30 PM
Top Pick
2:00 PM
TOp Pick
3:00 PM
TOP PICK
4:00 PM
TOP PICK
5:00 PM
Keynote
Marissa Mayer, CEO, Yahoo
7:00 PM
Event
Rock out with Green Day at ATT Park
Featuring Tapad Founder / CEO and DMG Media
Ad Sales Operations and Management for the Modern Era - Featuring Executives
from PointRoll and WebMD
Transforming B2B Media Management - Featuring Executives from Google and
McGraw Hill
Audience Management in the Digital Age - Featuring Executives from Palace Sports
Entertainment and Special Guest Speakers.
Day
3
Media Industry Kickoff: Media Currency - From Gutenberg to Zuckerberg
Go Deep and Meet Experts
11.20
9:00 AM
TOP PICK
Gartner: CIO Strategies for Enterprises to Thrive in a New Mobile World
10:30 AM
EXPO
Visit Cloud Expo North
1:30 PM
EXPO
Visit the Customer Company Experience at Cloud Expo West
3:00 PM
TOP PICK
A Forrester Perspective: 10 Top Trends for Customer Service
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Cloud Crawl
Day
4
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris
www.dreamforce.com

17.
4 PERFECT DAYS
Create your own agenda today.
DAY
1
GETTING STARTED
11.18
3:30 PM
INNOVATION PANEL
Disruptive Innovation: A Conversation with Marc Benioff, CEO and Chairman of
salesforce.com and Drew Houston, CEO of Dropbox
4:00 PM
SESSION
Using Identity to Transform Citizen Engagement
4:30 PM
SESSION
5:00 PM
KEYNOTE
DAY
2
Marketing Cloud: GX Frictionless Technology:
Social Monitoring and Engagement
Customer Company Presentation from Vivek Kundra,
EVP of Industries for salesforce.com, former U.S. CIO
GET TO KNOW PUBLIC SECTOR
11.19
9:00 AM
KEYNOTE
Opening Keynote with Marc Benioff, CEO and Chairman of salesforce.com
12:30 PM
SESSION
AppExchange for Government: GX Frictionless Technology
2:00 PM
SESSION
Haiti Today and Tomorrow: Government Transformation Through Technology
3:30 PM
KEYNOTE
Fireside Chat with Marissa Mayer, CEO, Yahoo
5:00 PM
EVENT
Public Sector Soirée: Networking Reception at Paragon Restaurant
DAY
3
A NEW VISION FOR GOVERNMENT
11.20
9:00 AM
PUBLIC SECTOR
KEYNOTE KICK-OFF
Rethinking Government IT: The New GX with salesforce.com
SVP of U.S. Public Sector Sales, Kevin Paschuck
10:00 AM
EXPO
Industry Expo
10:30 AM
KEYNOTE
Service Cloud Keynote: Deliver Customer Service for the Connected World
11:30 AM
SESSION
GX Deploy Frictionless Technology: Cloud Application Development
12:00 PM
EVENT
Luncheon with Condoleezza Rice for Executive Summit Pass Holders
1:00 PM
SESSION
GX Connect Services to the Citizens for Health and Social Services
3:00 PM
SESSION
GX Connect with Citizens: New Era Engagement Center and 311
4:15 PM
INDUSTRY PANEL
Mapping the Customer Revolution: Cross-Industry CIO Panel
DAY
4
PUT IT ALL TOGETHER
11.21
11:00 AM
KEYNOTE
Keynote with Deepak Chopra and Friends
1:30 PM
QA
QA with Marc Benioff and Parker Harris
3:30 PM
EVENT
$1 Million App Developer Challenge Finals
5:00 PM
See you next year!

18.
4 Perfect Days / RETAIL
Create your own agenda today.
Day
1
HIT THE GROUND RUNNING
11.18
3:30 PM
Innovation Panel
Marc Benioff and Drew Houston, CEO, Dropbox
5:00 PM
Keynote
With Vivek Kundra, EVP Industries, salesforce.com
6:00 PM
EVENT
Cloud Expo West
Day
2
Welcome Reception - Visit the Customer Company Experience featuring Trunk Club at
JAM PACK YOUR DAY
11.19
9:00 AM
keynote
Opening Keynote with Marc Benioff
11:30 AM
LUNCH
Grab Lunch in the Westin Market Hotel
12:30 PM
Top Pick
2:00 PM
TOp Pick
3:00 PM
TOP PICK
4:00 PM
TOP PICK
5:00 PM
Party
Retail Cocktail Reception in the Westin Market Hotel
7:00 PM
Event
Rock out with Green Day at ATT Park
Walmart, Birchbox, and Sprouts Farmers Market
Engaging Today’s Connected Customer in the Retail Industry - Featuring Executives
from Tom’s Shoes, Birchbox, and Sprouts Farmers Market
Retail Clienteling: Personalize Your Store Experience - Featuring Leaders from Chopard
and Design Within Reach
Retail: Improve Collaboration and Productivity for Associations and Employees Featuring Executives from Giant Eagle and Winn-Dixie
Day
3
The Retail Kickoff: Become a Customer Company in Retail - Featuring Executives from
Go Deep and Meet Experts
11.20
1:30 PM
EXPO
Visit the Customer Company Experience at Cloud Expo West
4:15 PM
CIO PANEL
Mapping the Customer Revolution: Top CIO’s Share Insights
5:00 PM
KEYNOTE
Sheryl Sandberg, COO, Facebook
7:00 PM
EVENT
Cloud Crawl
Day
4
put it all together
11.21
9:00 AM
keynote
Keynote with Deepak Chopra Friends
2:00 PM
QA
Marc Benioff and Parker Harris
Join us Tuesday, November 19, 11:30 am - 6:00 pm, at the Westin
Hotel on Market Street for the Dreamforce Retail Industry Day.
Register now to get access to this special event and secure your
seat in this year's hottest sessions.
www.dreamforce.com