1.
Derek Laney
Director Product Marketing
@derektweets

2.
Behind every thing is a customer.

3.
Internet of Customers has Changed Marketing
Fragmented 1:Many Untargeted
Seamless 1:1 Experiences

4.
A Customer Platform to Bring it Together
Your Customer
Email
Apps
Social
Web
SMS
Product
Your Company
Television
Store

5.
Common View of the Customer

6.
Relevance is Revenue

7.
The Internet of Customers

8.
The Internet of Customers

9.
The Internet of Customers

10.
The Internet of Customers

11.
The Internet of Customers

12.
Email
Mobile
Social
Web
Data &
Analytics
Marketing
Automation
The 1:1 Customer Platform
Platform

13.
Email
Mobile
Social
Web
Data &
Analytics
Marketing
Automation
Platform

14.
Holiday
Specialists
• Move to a lifecycle model
• Small Business use data to drive relevance
• 33% increase in traffic
100% growth in enquiries YOY
7x Efficiency Improvement

15.
Trusted leader in Email Marketing
Highly relevant, targeted,
and beautiful-looking emails
Triggered and automated campaigns
Mission-critical operational emails
Email

16.
Reach your customers
wherever they are
SMS and in-app push
notifications
Mobile-optimized emails
Mobile

17.
#1 in Social Listening
#1 in Social Publishing
#1 in Social Advertising
Social

18.
Personalized, Predictive
Personalized, predictive,
1:1 web experiences
Product and content
recommendation engine
Guided selling tools
Web

19.
Relevance is Revenue

20.
Thanks!
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