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SOCIAL SELLING
DO’S & DON’TS
Engaging on social media is a fine balance. Come on
too strong with a sales pitch and a hard sell, and your
prospects will ...
DO
SET GOALS WING IT
DON’t
Before you jump into social
selling, make sure you set
goals for your efforts. How
many people ...
DO
ENGAGE BROADCAST
DON’t
Social selling is all about
the micro-level,
one-to-one
communication between
you and a prospect...
BE AUTHENTIC BE FAKE
DO DON’t
Social media users notice
immediately if you are
working an angle just to
try and sell to th...
ADD VALUE JUST SELL
DO DON’t
When you engage with
prospects on social media,
it is important to always
add value to the
co...
LISTEN BLAST MESSAGES
DO DON’t
Social media is a
tremendous source of
useful information. You
can learn industry news,
cus...
BUILD TRUST TRY TO CLOSE
DO DON’t
At the end of the day, the
best way to close a sale is
to establish yourself as a
truste...
GET THE FULL E-BOOK
Download the full e-book for tips on
launching a comprehensive and effective
social selling strategy.
...
BE AUTHENTIC BE FAKE DO
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BE AUTHENTIC BE FAKE DO The Do's & Don'ts of Social Selling

BE AUTHENTIC BE FAKE
DO DON’t
Social media users notice
immediately if you are
working an angle just to
try and sell to them. Be
yourself. Show your
personality. The more you
act like yourself, the
easier it will be to build
trust with prospects.
Prospects will see straight
through you if you are not
committed to genuinely
fostering relationship in
your social networks. If
your heart isn’t in it, it will
come across as
half-hearted and
fake—not qualities that
engender trust.

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