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SOCIAL SELLING
DO’S & DON’TS
Engaging on social media is a fine balance. Come on
too strong with a sales pitch and a hard sell, and your
prospects will ...
DO
SET GOALS WING IT
DON’t
Before you jump into social
selling, make sure you set
goals for your efforts. How
many people ...
DO
ENGAGE BROADCAST
DON’t
Social selling is all about
the micro-level,
one-to-one
communication between
you and a prospect...
BE AUTHENTIC BE FAKE
DO DON’t
Social media users notice
immediately if you are
working an angle just to
try and sell to th...
ADD VALUE JUST SELL
DO DON’t
When you engage with
prospects on social media,
it is important to always
add value to the
co...
LISTEN BLAST MESSAGES
DO DON’t
Social media is a
tremendous source of
useful information. You
can learn industry news,
cus...
BUILD TRUST TRY TO CLOSE
DO DON’t
At the end of the day, the
best way to close a sale is
to establish yourself as a
truste...
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ADD VALUE JUST SELL DO
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ADD VALUE JUST SELL DO The Do's & Don'ts of Social Selling

ADD VALUE JUST SELL
DO DON’t
When you engage with
prospects on social media,
it is important to always
add value to the
conversation. Pass on a
valuable resource or new
piece of content that can
help them solve a problem.
You want to become a
trusted resource.
Social media is the
perfect place to start a
sale, but the absolute
worst place to try and
close one. If you are
blindly pitching your
product on social, you
are forcing your product
into the discussion much
to early in the sales cycle.

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