Salesforce Essentials 26 of April, Stockholm, Sweden

1. Baman Motivala
Area Vice President, Nordic
bmotivala@salesforce.com
Welcome to the
Age of the Customer

2. 70
60
50
40
30
20
10
Rate of Change
-10 -8 -6 -4 -2 0 2 4 6 8 10
Digital
Evolution
Index
Score
Source: Tufts University/HBR

3. 60
50
40
30
20
10
Stall Out Stand Out
Break OutWatch Out
-10 -8 -6 -4 -2 0 2 4 6 8 10
70
Digital
Evolution
Index
Score
Rate of Change
Source: Tufts University/HBR

4. 60
50
40
30
20
10
Stall Out
-10 -8 -6 -4 -2 0 2 4 6 8 10
NL
FI
DK
NO
FR
BE
AU
UK
SE
DE
JP
AT
CZ
ES
70
Digital
Evolution
Index
Score
Rate of Change
Source: Tufts University/HBR

5. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

6. Designing Digital Companies
Digital Services
Backbone
Digitized
Solutions
Operational
Backbone
Customer
Engagement
Source: MIT

7. IoT
Analytics
Social
Mobile
Cloud
Billions
of connected things
Trillions
of customer interactions
MillionsThousands
The Age of the Customer
Powered by SMACIT
LAN/WAN
Client
Server
SNA
Mainframe
Terminal

8. Your company Your customers
The Customer Gap
of customer data
has been analyzed
1< % 77%of customers are not
engaged with companies

9. Age
6-8
Age
8+
Age
0-3
Age
4-5
Build 1-to-1 Customer Journeys
Future of Play - Creating lifelong relationships

10. Connect to Your Customers in a Whole New Way
Apps & Products
Connected
faster case
resolution
66%
Employees
Connected
Partners
Connected
Communities
Connected

11. Become a Customer Company
IoTIoT
Connect to your customers
in a whole new way.
Run your business
from your phone.
Build 1-to-1
customer journeys.
Get smarter about
your customers.

12. IoTIoT
Global CRM Leader
App
Cloud
Community
Cloud
Marketing
Cloud
Service
Cloud
Sales
Cloud
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The Gartner documents are available upon request from Salesforce.
A Magic Quadrant Leader for Sales Force Automation
Gartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15
#1 Marketshare in Sales Automation Applications, 2014
IDC's Worldwide Semiannual Software Tracker, June 2015
7 industry-leading apps
1 platform
#1 Marketshare in Customer Service Applications, 2014
A Magic Quadrant Leader for the CRM Customer Engagement Center
Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15
IDC's Worldwide Semiannual Software Tracker, June 2015
A Magic Quadrant Leader in Horizontal Portals
Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15
A Magic Quadrant Leader for Enterprise Application Platform as a Service
Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15
A Magic Quadrant Leader for Digital Marketing Hubs
Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16

13. New Technology Model
Multitenant cloud computing
Innovation. Not Infrastructure
Scalable metadata platform
Adapt to your unique business
Most trusted enterprise cloud
Security | Availability | Performance ı
70%
faster time to market

14. Salesforce: 4th Largest Enterprise Software Company in the
World This Year
2011 • 2012
2013 • 2014
2015
Most
innovative
companies in
the world
4th largest software company based on analyst
consensus revenue for FY2017. Salesforce fiscal 2017
guidance provided November 18, 2015: "revenue for
the company's full fiscal year 2017 is projected to be
approximately $8.0B to $8.1B.”
FY16 employees
FY16 revenue
$6.67B
20K
2013 • 2014
2015 • 2016
2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015 • 2016

15. Customer Success Across the Nordics

16. With thanks to our sponsors
Platinum
Gold

17. 12:30 - 13:10
Keynote with Baman Motivala and guest
speaker, Hélène Barnekow, Telia
13:10 - 13:50
Digital Transformation - Fredrik Lind, Boston
Consulting Group
13:50 - 14:00
Salesforce Customer Success Platform - Live
demo
14:00 - 14:30 Networking Break and Expo
14:30 - 15:20
The Collaborative Economy - Rachel
Botsman
15:20 - 15:45
Salesforce Customer Success Platform - Live
demo
15:45 - 16:10
Keynote with Eileen O'Mara and guest
speaker, Hélène Benno, Min Stora Dag
16:15 - 17:15
Breakout 1 - Customer Journeys &
Breakout 2 - App Cloud
17:15 - Networking
We Have a Packed Agenda

18. Hélène Barnekow
#SalesforceEssentials
Executive Vice President and
Head of Region Sweden

20. Fredrik Lind
Managing Director, Senior Partner
#SalesforceEssentials

21. Kai Mäkelä
Founder and CEO
#SalesforceEssentials

23. Robert Nordahl
Master Solution Engineer
Lotta Laurin
Head of Marketing Nordic
#SalesforceEssentials

24. Sell the way you want
Lightning Platform & Ecosystem
Sell faster
Salesforce SteelBrick & Microsoft Integrations
Sell smarter
SalesforceIQ & Sales Wave Analytics
Sell from anywhere
Salesforce1 Mobile App
#1 Sales application
Sales Cloud Lightning
revenue increase
+
37%

25. Connect any data to every user
Wave Platform
Get answers, faster
Sales Wave & Service Wave Apps
Take action, instantly
Wave Actions in Salesforce
Make decisions from anywhere
Wave Mobile
Leading analytics platform
Analytics Cloud
+
48%
faster decision making

26. Fast development for everyone
Lightning App Builder & Process Builder
Modern developer experience
Heroku Enterprise & Lightning Design System
#1 enterprise ecosystem
AppExchange & Lightning Components
Trusted, scalable & connected
Salesforce Shield, Connect & Thunder
App Cloud Lightning
#1 Cloud app dev platform
+
55%
faster deployment

27. 12:30 - 13:10
Keynote with Baman Motivala and guest
speaker, Hélène Barnekow, Telia
13:10 - 13:50
Digital Transformation - Fredrik Lind, Boston
Consulting Group
13:50 - 14:00
Salesforce Customer Success Platform - Live
demo
14:00 - 14:30 Networking Break and Expo
14:30 - 15:20
The Collaborative Economy - Rachel
Botsman
15:20 - 15:45
Salesforce Customer Success Platform - Live
demo
15:45 - 16:10
Keynote with Eileen O'Mara and guest
speaker, Hélène Benno, Min Stora Dag
16:15 - 17:15
Breakout 1 - Customer Journeys &
Breakout 2 - App Cloud
17:15 - Networking
We Have a Packed Agenda

28. Rachel Botsman
Author, speaker, teacher, thought leader
#SalesforceEssentials

29. Robert Nordahl
Master Solution Engineer
Rolf Hall
Senior Director Solution Engineer
#SalesforceEssentials

30. #1 Customer service application
Service Cloud Lightning
Connected service
Lightning Platform & Ecosystem
Faster service
Lightning Service Console & Omni-Channel
Support
Smarter service
Service Wave Analytics
Personalized service
Service for Apps with SOS &
Field Service Lightning
-
30%
field service costs
Jodi Truss
Manager, Subscriber
Relationship Marketing

31. Connect your entire workforce
Tools for agents, dispatchers & mobile employees
Smart Scheduling & dispatch
Automate scheduling based on skills,
availability, and location
Manage work in real-time
Update work orders, change requests, and job
status, on any device
Introducing:
Field Service LightningNEW
Now available
+
48%
faster case resolution

32. Powered by Thunder
IoT Cloud
Capture events from any device
Build intelligent real-time logic
Engage proactively and 1 to 1

33. Leendert Venema
CEO Sweden
#SalesforceEssentials

35. Eileen O’Mara
EMEA Senior Vice-President
Commercial Business Unit
#SalesforceEssentials

36. “Nothing is more important
than the trust and success
of every customer.”
- Keith Block
Vice Chairman, President & COO
“Our cloud platform and
rapid release cycle
inspires innovation for
every sized business.”
- Parker Harris
Co-Founder
“Our Customer Success
Platform accelerates
growth for every customer.”
- Alex Dayon
President & Chief Product Officer
“The business of
business is to improve
the state of the world.”
- Marc Benioff
Chairman & CEO
Our Core Values

37. How do we align every employee to live these values?

38. “ is an exercise in awareness
in which the result is total alignment”
Marc Benioff,
Founder & CEO, Salesforce
V2MOM

39. Vision
What do you want?
Values
What is important?
Methods
How to get it done?
Obstacles
What prevents me?
Measures
How to measure success?

40. pledge1percent.org
1.3M+ Service
hours1% Time
$115M+ Grants1% Equity
28K+ Nonprofit
organizations
1% Product
$250M
Donated
product
New Philanthropic Model
1-1-1 Model
500+ Companies
pledge 1%

41. Helene Benno
Executive Director
#SalesforceEssentials

44. Want to help fulfill dreams?
Swish to 12 3900 5133

45. thank y u