When you unlock SAP with the Salesforce Platform, you can get more out of your back office data. Quickly deliver value to your company with new apps that help every department and employee be more productive, and move at the speed of the business. Learn in this session from our customer Koenig & Bauer and us how easy this is, also for your organisation.

1. Yusuf Ali
Principal Solution Engineer EMEA,
Platform Integration and SAP Specialist
Unlock SAP
Release the potential of your existing backend systems with Salesforce
/my10ali
@yali786
In/yali786

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report
on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.

3. Salesforce Platform

4. Salesforce: Customer Company Architecture
Identity
Chatter
Data.com
Multi-Tenant Infrastructure
Sales Service Marketing Work.com AppExchange
Data Model
SalesforcePlatformApplications
Force.com Heroku Touch
Any Social
Network
Any Device
Back End
Systems
Any App
AppExchange
Apps
ERP
Finance
Public or Private
Apps
Connected
Products
Connected
Partners
Connected
Employees
Connected
Customers

5. Top Five Ways to Innovate with Salesforce Platform
Automate
Business
Processes
Make Your
Intranet Social
Make Every
App Mobile
Unlock Back
Office Data
Launch
Engaging
Marketing Apps
The fastest path from idea to app

6. Departmenta
l
Apps
Lotus Notes
Replacement Apps
HR
Apps
ERP Extension
Apps
Mobile AppsE-Commerce
Site
EDGE
APPS
Project
Management Apps
IT
Helpdesk
Edge Apps Create a Layer of Agility Around Core
Systems
“Companies are using a new generation of powerful web-based, development tools and delivery
capabilities to augment and enhance the capabilities of their back-office systems”
CORE
APPS

7. Leading Cloud Platform for Social and Mobile
Enterprise Apps
Social – Mobile – Real-Time – Open

8. Key Capabilities of the Force.com platform
Certified Security
ISO 27001, SysTrust, SAS 70 Type II
Report Builder
Drag and drop report authoring
Proven Reliability and Performance
100,000+ customers and growing
Visual Workflow
Drag and drop process automation
Trusted Status
Transparency at trust.salesforce.com
Mobile ready
Build mobile apps for any device
Massively Scalable
1,100,000,000+ transactions daily
Web Service APIs
REST, SOAP, Bulk, Streaming
Self-tuning Query Optimiser
Automatic database tuning
Identity and Authentication
Cloud identity & access management
Backups and Disaster Recovery
Regular DR exercises
Visualforce and APEX
Cloud based programming language
Multi-Tenant Kernel
Economies of scale
Social Data Model
Social graph built into Database.com
Automatic Real-time Upgrades
Always on the latest version
Enterprise Search
Find everything from a single place
≅50% API Calls
Click & Provision
Integration Methods
Native Languages

9. Middleware / ESB / ETL
Customer & Partner Portals
Point-to-Point & Mash-Ups
Typically types of Integration
PI(XI)/Direct/.Net

10. Three Steps to Integration Success
Define the
Process
Identify the
Integration Layer(s)
Choose the
Approach
Data
Tasks
Timing
Build vs Buy
Integration Methodology
Resources
User Interface
Application Logic
Data Model
“Salesforce can integrate seamlessly with our SAP back office and scale to
multiple time zones, geographies, and currencies.”

11. Timing
Synchronous vs.
Non Synchronous
Invoices
Products
Orders
Assets
Credit
Quotes
Pricing
Shipping
Accounts
Install Base
Data
Tasks
Transformation
Validate Data
Mass Updates
Data Cleansing
Custom Logic
Alerts and Workflow
Account
FI
Customer
Master
New Account
Invoice
New Customer
Changed Customer
Product
Price Books
Opportunity
New Item
Changed Item
New Pricelist
Changed Pricelist
Opportunity to Order
TransactionHistory
Closed / Open Invoices
Payments
Payments / Payment History
Order Status / Order History
LO
Order
Price Lists
Material
Master
Define the Process
Processes have 3 Parts: Data, Tasks, and Timing

12. Data Integration Real-Time Callout
Security
User
Interface
Blending of content/UI from
Force.com and another system
Application
Logic
Force.com uses services
from other systems
Data
Layer
Data is persisted in Force.com
Enterprise Mash-up
Define the Layers: Integration Interfaces
Three different scenarios

13. Force.com Supports any Integration Pattern
Replicate data across systems – Full set up data replication verbs
to access, manage, and exchange all standard and custom data
including polling and peer-to-peer
SOA & Process Automation – Consume external web services in
real-time. Aggregates and accesses external transactions or data for
use in application process or Visualforce. pages
Application Lifecycle Management – manage metadata changes
across multiple environments. Works with Eclipse IDE
High Data Volumes – Upload large amounts of data rapidly for
migration or replication of 100Ks or millions of records (Japan Post
150m records in 12hrs)
Move Data With Static & Dynamic Clients – SOAP based web
services or RESTful API providing full Create/Read/Update/Delete
capability.
Expose Custom Logic as a Web Service – automatically apply
custom logic or aggregate work into single transactional web service
call
Proactively Alert External Systems – use workflow to notify external
systems of events in Force.com
Replication
Data Load
Bulk Load
Change Metadata
Outbound Messages
SOA Callouts
Custom Services
XML/SOAPWebServiceorRESTAPIBulkMeta

14. SAP Native Integration
Platform Integration
UI Integration
Internet
Clouds
Data Model
ApexCode
WS
Callouts
Apex
Class
Method
Workflow
Platform
WebServices
Endpoint
Bulk
API
WS/REST
API
Real-Time
Updates, Mash-ups & Messaging
Native
Adapter
Batch
Middleware Application
ESB Ÿ EAI Ÿ ETL
Real-Time/on-Demand
Service Provisioning
SAP ECC Core
Industry Solutions
IS-U IS-R
IS-T
Business Applications
CRM
ERP
MDM
SCM
Netweaver Platform
EnterprisePortal(EA),orthe
ApplicationCoreInterface(CIF)
PIWS-SOAP
Adapters
ECCNativeMethods
(WS,ABAP,BAPI,
iDoc)
WS/REST APIs
Connectors
Outbound
Messaging
PI
Adapter
SAP PI Integration
Peer-to-Peer on-Demand
Web Services Integration
Metadata
API
Force.com
“SAP Integration Patterns”

15. Choose Approach
Build vs. Buy
Web and Rest
Services API
Integration Ecosystem
Works with every major
middleware solution
Integration Toolsets
Build Custom Integration
Solutions

16. The Social Enterprise for SAP
Just a few of the SAP customers that built agility with Salesforce.com
Customers and employees can
access Burberry on any device
and receive the same rich
experience
Integrated customers, products,
contracts, orders, and customer
billing
Viewing of product and
performance data using
mobile devices
Forecast to billing process. Integrated
orders, invoices, products, and line itemsIntegrated vehicle
quoting
Service Parts Info System for
Partners and Employees
Flexible Business Processes
framework to support
individual country CRM
needs