Presentation on how and where QR codes are used, howto make one and how it can benefit the promotion and added sales or your products or services.

1. Understanding
The QR Code

2. This…

3. …Is NOT This!

4. …or This!
U P C B A R C O D E

6. Typical Information encoded
into a QR Code
• URL
• Plain Text
• SMS (text message)

7. You will need a Smartphone* with an
ADJUSTABLE FOCUSING Camera and a
barcode scanning app. An app which
allows you to use your LED flash light is
GREAT to get a better read of the code.
Most apps can scan UPC codes and QR
Codes which comes in handy if you
want to look up reviews for products
when you are in the store (UPC).
* Smartphone is iPhone, Android, Blackberry and
Windows 7 Phone

8. Where are
QR Codes
Found?

12. W E A R A B L E

13. R E TA I L / C ATA LO G

14. M a g a z i n e a n d M a g a z i n e A d s

15. D R I V E BY S TO R E F R O N T

16. Outside
Inside
T R A N S P O R TAT I O N
A P P L I C AT I O N S

17. MEDIUM TOAST
ITALY
Watch This Barrel
Being Made
WINEINDUSTRY

18. What Would happen if you were able to add a link to
a wine Sommelier at point of purchase?
Would you sell more wine if the consumer were
better able to make and informed decision?
What if that code took you to a video of the grapes
in the bottle being picked on a sunset evening and
people enjoying the wine? Would experiencing the
wine visually help you sell the product?

20. Consider that in 1994 book style
boxes were the deciding factor in
over 44% of the point of purchase
transactions at retail stores because
of the added selling information.
Information
helps SELL

21. Interview with the author
or additional content to
sell the book at Point of
Purchase

22. QR Codes can simplify
data entry – instant
addition to phone
book at networking
events.
Or link to an
experiential video of
the product or a user
testimonial … or …or
BUSINESS CARDS

23. Q R C o d e s t r a v e l w e l l …
* T r a n s l a t i o n : S e n d m o r e c o l d M a r g a r i t a s !

24. How Can You
Use Them?

25. Promotions –
wearable or sticker
or…

26. N e t w o r k i n g N a m e B a d g e
TINA YEARSLEY
A B C L A N D S E L L E R S

27. What about a
networking event
where there was
clues built into
the codes and you
had to meet each
person to put the
clues together?

28. P r o m o t i o n s
M e s s a g i n g
C o m m u n i t y
E m e r g e n c y I n f o r m a t i o n
P u b l i c I n t e r e s t / P r o t e s t
P o l i t i c s
S o c i a l A w a r e n e s s
E n t e r t a i n m e n t
INSTANTLY AND TIMELY

29. How do YOU
Make Them?

30. Generate QR Codes on your phone
and share information with other
phones.
Many apps allow you to turn a contact
in your phone book into a QR code so
you can instantly share that with
someone who has a scan app.
No more –”let me send you his/her
contact info when I get back”.

31. Fill In
Field s To
Create
Code

32. Simple!
Now just right click and copy or copy
URL to embed in website!

33. Can put on web pages or print media
Can get to information at point of decision
Simplifies information transfer – NOW!
Makes instant use of video or other multimedia information on phones and
tablets.
Simple – easy to use – gaining more acceptance – getting more visibility.
Still “cool”
Free
Summary
Why use this technology?

34. w w w . g r e g h o l s e n . c o m

35. A l l T r a d e m a r k s a r e o f t h e r e s p e c t i v e o w n e r s .