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Beyond words using content strategy for better ux

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Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.

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Beyond words using content strategy for better ux

  1. 1. Web Directions Design 2018 @snappysentences Beyond words: Using content strategy for better UX
  2. 2. <insert content here> empathy content systems teams
  3. 3. EMPATHETIC CONTENT = content in the right tone that people can read and understand
  4. 4. Having completed our review of your claim, we have avoided the cover due to the Late <insert insured person’s name>’s breach of their duty of disclosure in their application for the <name of product> Policy. As a result of this decision, no benefits are payable.
  5. 5. USER RESEARCH Ask content questions from the start
  6. 6. IS IT READABLE? Use the Hemingway App to score readability hemingwayapp.com
  7. 7. DO THEY UNDERSTAND? Assess comprehension with cloze tests Your networks and connections. We collect information about the people and groups you are connected to and how you interact with them, such as the people you communicate with the most or the groups you like to share with. We also collect contact information that you provide if you upload, sync or import this information (such as an address book) from a device. Information about payments. If you use our Services for purchases or financial transactions (e.g. when you buy something on Facebook, make a purchase in a game or make a donation), we collect information about the purchase or transaction. This includes your payment information, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.
  8. 8. LANGUAGE CAN HURT Alex catches insensitive, inconsiderate writing alexjs.com
  9. 9. CONTENT SYSTEMS = infrastructure that enables people to use content the way they want Photo by Nick Fewings on Unsplash
  10. 10. CONTENT SYSTEMS = Information architecture and navigation Metadata Content models and content types Calls to action Content prioritisation Taxonomy and tagging Author experience in the CMS
  11. 11. GREAT TEAMS = processes and culture that enable smart content decisions
  12. 12. People, process & community Roles & responsibilities Approvals & workflows Training & skills development Recruitment & team structure Community of practice
  13. 13. üeditorial üempathy ücontent systems üteams = better UX
  14. 14. Thank you! Sally Bagshaw sally@snappysentences.com
  • arezendes

    Apr. 29, 2018

Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.

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