Sally Bagshaw

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I'm an independent content strategist helping companies bridge the gap between content, technology and user experience. Think of me as a business analyst for your content - I look at how it is currently helping (or hindering) your business and will develop a strategy to make it better support your business and user needs. My strengths include working with tricky stakeholders and acting as a intermediary between business and technical teams. I focus on content input (people, structure, processes, training and governance) and content output (content types, authoring, messaging) so you get a robust content framework that is going to help you reach your goals. I look beyond web content, and...

content strategy user experience ux content customer experience confabint communication branding confabmn responsive web design web writing authoring content marketing cms confab12

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Sally Bagshaw

Presentations

What is content strategy?

What structured content will mean for authors

Key initiatives to engage your audience through content marketing

Content obesity: An organisation's silent killer

Future-proofing authors: The new rules of writing for the web

Beyond the web: Customer service content strategy

Taming fiefdoms: Collaboration, content and complex stakeholders

Defining your brand's voice and tone

Aligning fiefdoms - Confab Intensive 2017

Beyond words using content strategy for better ux

Beyond words - using content strategy for better ux

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Content design: What it is and how to do it

Building Your Agency's Content Strategy Practice

Data Sets You Free: Analytics for Content Strategy