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Unilever

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Details about Unilever, How ranking position in the world.

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Unilever

  1. 1. Welcome
  2. 2. Achieve your fullest potential
  3. 3. Achiever • Salman shah suman. • Mehanaz Farah Samiha • Asma Hira • Nurul Hasnat Showrav • Sazzad Hossain Khan
  4. 4. T o p i c  Company Profile • View details about company.  Competitors Company • Top ranking FMCG companies in the world.  SWOT analysis • Companies while image.  Growth analysis • Companies which product are profitable. • Customer perspective • Customer opinion, why customer prefer this company. All topic based on Unilever company
  5. 5. Marketbook m
  6. 6. marketbook Company username Establish time Start In Open new company English (UK) অসমীয়া বাাংলা Marketbook 2016C
  7. 7. marketbook Company username Establish time Start In Open new company English (UK) অসমীয়া বাাংলা Marketbook 2016C
  8. 8. marketbook lever brothers Establish time Start In Open new company English (UK) অসমীয়া বাাংলা Marketbook 2016C
  9. 9. marketbook lever brothers 1872 Start In Open new company English (UK) অসমীয়া বাাংলা Marketbook 2016C
  10. 10. marketbook lever brothers 1872 Start In Open new company English (UK) অসমীয়া বাাংলা Marketbook 2016C
  11. 11. m Unilever Brands Unilever Multinational Company Shop now Message . . . About Products Consumer feedback More Add Products Procter & Gamble . Nestle . Pepsico . Coca-cola . L’Oreal group . World Largest FMCG company in the world. P&G About Unilever Company Info Start date Company Founder Info Founded in 1872 Main concepts Our mission is to help people everywhere increase the quality of their life without increasing their environmental footprint. In the 1880s, our founder, William Lever, launched Sunlight soap – one of the world’s first packaged and branded grocery products. A few years later he introduced the first health soap, Lifebuoy, which played an important role in helping to combat poor hygiene and disease in Victorian Britain. Long Description Pran RFL group . Grameenphone ltd.. Reckitt Benckiser . Berger Paints Bangladesh ltd Berger Flexible Roofing Compound. Bangladeshi no.1 color bank. airtel Smartphone network. Touching and improving lives since 1837. Welcome to the Official P&G Page! Visit us https://www.pg.com P&G
  12. 12. m Unilever Brands Add Products Procter & Gamble . Nestle . Pepsico . Coca-cola . L’Oreal group . World Largest FMCG company in the world. P&G About Unilever Company Info Start date Company Founder Info Founded in 1872 Main concepts Our mission is to help people everywhere increase the quality of their life without increasing their environmental footprint. In the 1880s, our founder, William Lever, launched Sunlight soap – one of the world’s first packaged and branded grocery products. A few years later he introduced the first health soap, Lifebuoy, which played an important role in helping to combat poor hygiene and disease in Victorian Britain. Long Description Pran RFL group . Grameenphone ltd.. Reckitt Benckiser . Berger Paints Bangladesh ltd Unilever product airtel Website www.unilever.com Countries More than 190 + countries.
  13. 13. m Unilever Brands Add Products Procter & Gamble . Nestle . Pepsico . Coca-cola . L’Oreal group . World Largest FMCG company in the world. P&G Pran RFL group . Grameenphone ltd.. Reckitt Benckiser . Berger Paints Bangladesh ltd Berger Flexible Roofing Compound. Bangladeshi no.1 color bank. airtel Smartphone network. Touching and improving lives since 1837. Welcome to the Official P&G Page! Visit us https://www.pg.com P&GDove Dove is a Unilever Beauty care product brand. Dove knows that superior care that deeply nourishes and replenishes is the only way to get truly beautiful hair. Knorr Knorr’s range includes soups, meal makers, sauces, seasonings and snacks that are designed to bring flavor to dishes using short cuts that people feel good about. Surf Excel Surf Excel (#also known as Surf in many parts of the world) is a brand of laundry detergent with an accompanying range of laundry products. It launched in 1959.
  14. 14. Add Products Procter & Gamble . Nestle . Pepsico . Coca-cola . L’Oreal group . World Largest FMCG company in the world. P&G Pran RFL group . Grameenphone ltd.. Reckitt Benckiser . Berger Paints Bangladesh ltd Berger Flexible Roofing Compound. Bangladeshi no.1 color bank. airtel Smartphone network. Touching and improving lives since 1837. Welcome to the Official P&G Page! Visit us https://www.pg.com P&G Sunsilk Sunsilk and our eight world renowned hair experts share a mission – to help women all over the world. More than 68 countries across the globe. Lux Lux works with the world’s best perfumers to create beauty treats infused with the finest fragrances. Magnum From the first crack of thick chocolate to the last mouthful of smooth vanilla ice cream, Magnum is the ultimate experience for pure pleasure seekers.
  15. 15. “THERE IS NO BUSINESS CASE FOR ENDURING POVERTY” - PAUL POLMAN, UNILEVER CEO
  16. 16. Ranking three FMCG companies 1 2 3 Unilever Nestle Procter & Gamble
  17. 17. • Nestle • Brands: Nescafe, Maggie, Kitkat etc. • Net sales : 91 billion $ • Profit: 10 billion $ • Country present in : 194 country Competitor company • Top three ranking company in the world • Unilever • Brands: Lipton, Lux, Knorr, Dove, Ponds etc.. • Net sales : 68.5 billion $ • Profit : 7.5 billion $ • Country present in : 190+ country . • Procter & Gamble • Brands: Ariel, Olay, Gillette, Pampers, head& shoulders, Oral-B etc. • Net sales : 83 billion $ • Profit: 11.6 billion $ • Country present in : 180 country
  18. 18. SWOT Analysis • Unilever Major strengths, weaknesses, opportunities, & threats •S •W •O •T  Operates around 180+ more countries.  Strong portfolio of brands.  Diversified product range.  Move operations to developing countries.  High market share.  Increasing need for healthy products.  Slow sales growth compared with the competitors.  Low cash flow, high operation cost .  Strong competitors.  Increasing store brand.  Company’s image destroyed. • Unilever has been in the business of consumer fulfillment for many decades and hence, we are confident that it can tide over the present gloomy conditions in the FMCG segment. The Asian FMCG majors lightly as they understand the continent better and at the same time are mastering the intricacies of the global marketplace.
  19. 19. Growth Analysis Start • Founded in 1872. • Only two products Pears and Lux. • 1872 Manufacture • Lever Brothers India Limited (LBIL) incorporated in India to manufacture Soaps. • 1933 Joined • October 2015, Unilever agreed to acquire the Italian premium ice cream maker GROM for an undisclosed fee. • 2015 Create • The Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. • 1930 Establish • Unilever established a sustainable agriculture Programme. • 1997
  20. 20. BCG Matrix Stars High growth rate and high market share. Lux, Fair&lovely, sunsilk, Rafhan ect. Cash Cow Low growth rate and high market share. Surf-exeal, Blue band, Knorr, pond’s close up ect. Dog Low growth rate and Low market share. Clear, Rin, Comfort, ect. Question Mark High growth rate and Low market share. Wheel, Lifebuoy, ect.
  21. 21. Customer perspective Large amount of brands In need of better theory Product Uniqueness First priority of consumer perspective
  22. 22. Global Perspective Global activities 400 brands are used 2 billion times a day in over 190+ countries, and purchases 150 million in a day. Livelihoods Strategy Improving water, sanitation and hygiene. Fairness in the workplace, opportunity for women. Nutrition Partnership Improved nutrition for tea farming families. Sustainability Plan Launched in 2010 , the Unilever Sustainable Living Plan (USLP) is our blueprint for sustainable growth. It is helping to drive profitable growth for our brands, save costs and fuel innovation. Agricultural delivery channel Agricultural production must increase by 70%. And smallholder grow 80% of food for Africa & Asia. Eliminate Deforestation Helping to deforestation accounts for up to 15% of global GHG emissions.
  23. 23. Thank you for being with us.

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