Nicola Barrett, Pernod Ricard

1. INNOVATION IN THE
GLOBAL WHISKEY
MARKET
NICOLA BARRETT

3. THE GLOBAL PREMIUM+ WHISK(E)Y CATEGORY
Year on Year Growth rate
78M 108M
Source: IWSR 2015 (Volume)

5. +1.4m9L c/e

6. +1.6m9L c/e

8. 8

10. Irish Whiskey is still in its infancy...
Scotch Whisky (52%)
+0.3% v. LY
American Whiskey (36%)
+13.5% v. LY
Japanese Whiskey (4%)
+7.9% v. LY
Irish Whiskey (7%)
+6.2% v. LY
Other Whisk(e)y (1%)
+46.5% v. LY
Irish Whiskey still only accounts for 7% of total global Whisk(e)y sales.

11. The Irish
whiskey
industry is
experiencing a
renaissance.
Global sales have
increased by over
300% in the last ten years
Growing
by
double-digits
since the
mid-1990s.
Exports of Irish whiskey
are anticipated to double
to
12 million 9 litre
cases by 2020
….and double again to
24 million 9 litre
cases by 2030
with production
capacity
tripling

12. Bushmills Distillery, Antrim
Cooley Distillery, Louth
Irish Distillers, Cork
Kilbeggan Distillery, West Meath
EXISTING (pre-2013)
Irish Whiskey
Distilleries
Map 2017

13. Bushmills Distillery, Antrim
Cooley Distillery, Louth
Irish Distillers, Cork
Kilbeggan Distillery, West Meath
Echlinville Distillery, Down
Rademon Estate Distillery, Down
Great Northern Distillery, Louth
Teeling Whiskey Company, Dublin
Walsh Whiskey Distillery, Carlow
Renegade Spirits, Waterford
Dingle Distillery, Kerry
Tullamore Distillery, Offaly
The Shed Distillery, Leitrim
The Connacht Whiskey Company, Mayo
Boann Distillery, Louth
West Cork Distillers, Cork
NEW
Irish Whiskey
Distilleries
Map 2017
EXISTING (pre-2013)

14. Bushmills Distillery, Antrim
Echlinville Distillery, Down
Rademon Estate Distillery, Down
Great Northern Distillery, Louth
Cooley Distillery, Louth
Boann Distillery, Louth
Teeling Whiskey Company, Dublin
Walsh Whiskey Distillery, Carlow
Renegade Spirits, Waterford
Irish Distillers, Cork
West Cork Distillers, Cork
Dingle Distillery, Kerry
Kilbeggan Distillery, West Meath
Tullamore Distillery, Offaly
The Shed Distillery, Leitrim
The Connacht Whiskey Company, Mayo
Sliabh Liag Distillery, Donegal
Slane Castle Distillery, Meath
Dublin Whiskey Company, Dublin
Alltech Distillery, Dublin
Powerscourt Distillery, Wicklow
Glendalough Distillery, Wicklow
Ballyfeefe Distillery, Kilkenny
Cape Clear Distillery, Cape Clear Island
Lough Gill Distillery, Sligo
Nephin Irish Whiskey, Mayo
Blackwater Distillery, Waterford
Clonakilty Whiskey Company, Cork
Tipperary Boutique Distillery, Tipperary
NEW
PLANNED
Irish Whiskey
Distilleries
Map 2017
EXISTING (pre-2013)

15. IRISH DISTILLERS - History
Irish Distillers was formed in
1966, when a merger took place
between John Powers & Son,
John Jameson & Son and Cork
Distilleries Company.
1966
In 1988 Irish Distillers joined
Pernod Ricard, gaining access to
unprecedented levels of
investment and an extensive
global distribution network.
1988

16. IRISH DISTILLERS - History
In 2015, we completed a €220m
investment which doubled our
production and bottling capacity
to meet global demand for our
products.
2015
Since then, we’ve invested an
additional €20m in pot stills and a
major refurbishment of the
Jameson Distillery Bow Street.
2017

19. LEADING THE WHISKEY REVOLUTION
FROM 500,000 CASES TO ALMOST 6 MILLION CASES!
0.0
1.0
2.0
3.0
4.0
5.0
6.0
90 93 96 99 02 05 08 11 16
M c/e
Source: September 1st Irish Distillers Press Release (Y/E 30th June ‘16)
+12%
Volume
+16%
Value

20. JAMESON: A SNAPSHOT
#1
IRISH WHISKEY
exported to
130+
Markets
worldwide
sold in FY16
5.7M C/E
plan for B17
>6 M C/E
27
years of
consecutive
growth

30. THANK YOU!