Facebook Presentation
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How to use Facebook for Small Business. Presentation give at the Langley Center for New Media.
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Facebook Presentation
- 1. Sami Postma EDC 3/24/2014
- 2. Key Terms • Wall Main page where the people you follow and your posts appear. Also called “News Feed” • Profile Personal account of an individual Facebook user. Also where you can view an individual’s photos and posts, and directly communicate with that individual • Page Specialized account designed for business/group use • Friends Term for connections made on Facebook • Like Showing connection, appreciation, or acknowledgement of a post or photo; how you subscribe to a page
- 4. Wall
- 6. Wall Chat
- 9. Privacy
- 10. Settings
- 11. If you’d like more help with personal profile tools, such as cover photos, profile pictures, private messaging, etc, schedule an appointment with me. Sami Postma EDC (360) 678-6889
- 12. Pages
- 14. Pages
- 15. Pages
- 16. •For individual use •Can restrict who can find/follow you •Only other individual profiles can follow you •One login and password •No advertising options •Traditional name format requirements (first, last name) •5,000 friend limit •For business use •Anyone with a Facebook can follow •Another page can follow •Can add or remove admins •Advertising options on Facebook •No restrictions on naming •Unlimited followers
- 17. Messages
- 18. Posts
- 20. Posts Milestones
- 21. Events
- 22. Schedule posts, add a location your post is happening at, or Posts add an image
- 23. Ads
- 24. Other Ways to Be Interactive Like, comment on, or share others’ posts (especially when they relate to your business) Respond when people post on your page or reply to your posts POST REGULARLY!
- 25. Support your fellow businesses
- 26. Follow the EDC! facebook.com/IslandCountyEDC
Editor's Notes
- Recently, Facebook has taken to calling it a News Feed, but before that the main page of the site was referred to as the “wall.” This shows a stream of your friends’ and liked pages’ recent posts. Facebook has an algorithm for determining what it puts on your wall by showing you only posts it thinks you’d be interested in based on who commented on it and who you interact with the most. You can do a little extra work to manually control this. That will come later.