1. Global Mobile Display Advertising
The Mobile Advertising ‘Eye of opportunity’
Smartphones / tablets are in uencing media consumption
patterns and creating new opportunities for advertisers
Home
Tipping Point
Wi
Relaxing
OPPORTUNITY?
Clicks
TV
Bed
00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00
Typical Day
Mobile Browser Behavior Online Browser Behavior
Adfonic tracked real-time mobile clicks throughout a 24 hour period and plotted these
against a typical 24 hour pattern for xed internet clicks.
The results show that smartphone / tablet tra c starts to build early evening and
continues to rise throughout the evening whilst xed internet clicks are falling.
The constant and spontaneous internet access o ered by smartphones and tablets is
leading more people to connect over wi- as they relax at home in the evening, whilst
watching TV or in bed.
This trend presents a clear opportunity for advertisers to reach incremental audiences via
smartphone or tablet devices.
It also opens up exciting new possibilities to cross-link TV and online campaigns with
mobile devices and content and to engage more e ectively with consumers through richer
mobile ad units.
For Adfonic sales enquiries contact us@adfonic.com or +1 646 490 7864 Visit us at http://adfonic.com