Business on Display: Making a Statement with Digital Signage

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2 likes•1,153 views

Samsung Business USA

To discuss the exciting future of digital signage, Samsung partnered with GigaOm for an hour-long webinar.

Business on Display
Making a Statement with Digital Signage

Business on Display: Agenda
• What’s driving the market?
• Opportunities for Digital Signage
• Adoption approaches
• Maximizing the benefits
• Wrap-up / Q & A

What’s driving the market?
• Production quality drives
price points
• Simplification of solutions
• Social / mobile integration

Opportunities for digital signage
• Early adopters
• “Showcase” customers looking to differentiate
• Retail, e.g. department stores
• Emerging opportunities
• Regional drive-thru / quick serve brands
• Video walls for premium brands
• Event-driven (e.g. mobile) interaction
• Exterior limitations are disappearing

Adoption approaches
• Traditional: fast-changing information
• Pricing and timetables
• Current: context-driven information
• Upselling: apple pie on coffee menu
• Future: Signage as a platform
• Integrate signage into information strategy
• Location and personalization

Maximizing the benefits
• Solutions can scale according to need
• Entry level solutions with pre-formed templates for small businesses
• The sky is the limit in terms of content delivery and interaction
• Link to actionable messages and content
• Consider how signage can impact different business scenarios
• Working with partners vs managing information in-house

Wrap-up / Q & A
Thank You!
insights.samsung.com
@SamsungBizUSA
research.gigaom.com
@gigaom

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Business on Display: Making a Statement with Digital Signage

1. Business on Display Making a Statement with Digital Signage

2. Business on Display: Agenda • What’s driving the market? • Opportunities for Digital Signage • Adoption approaches • Maximizing the benefits • Wrap-up / Q & A

3. What’s driving the market? • Production quality drives price points • Simplification of solutions • Social / mobile integration

4. Opportunities for digital signage • Early adopters • “Showcase” customers looking to differentiate • Retail, e.g. department stores • Emerging opportunities • Regional drive-thru / quick serve brands • Video walls for premium brands • Event-driven (e.g. mobile) interaction • Exterior limitations are disappearing

5. Adoption approaches • Traditional: fast-changing information • Pricing and timetables • Current: context-driven information • Upselling: apple pie on coffee menu • Future: Signage as a platform • Integrate signage into information strategy • Location and personalization

6. Maximizing the benefits • Solutions can scale according to need • Entry level solutions with pre-formed templates for small businesses • The sky is the limit in terms of content delivery and interaction • Link to actionable messages and content • Consider how signage can impact different business scenarios • Working with partners vs managing information in-house

7. Wrap-up / Q & A Thank You! insights.samsung.com @SamsungBizUSA research.gigaom.com @gigaom