Product Roadmapping: How to Bridge Agile and Company Objectives

•

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Your team uses Agile to rapidly evolve its development plan based on customer needs. However your CEO needs feature commitments for an upcoming tradeshow announcement, and your customers are harassing your support team about when a favorite feature will be built. Learn how to bridge this divide using product roadmaps and get several best-practices for implementing them in your product organization.

Software

Product
Roadmapping
How To Bridge Agile &
Company Objectives
Samuel Clemens
Founder & CPO, InsightSquared
@scclemens
linkedin.com/in/sclemens

Mindset Gap
Between Execs
& Product?
CEO:
Where will we be
in four quarters?
Product:
…um, we do 2
week sprints…

Management Team
Discussions About
Product Priorities?
We need
Feature X!
~ Sales
Let’s discuss
pros &
c…MMMPH
~ Product
We need
Feature Y!
~ Services

When are we
getting
Feature X?!
We’re not telling!
We do Agile™!!
^%@$#^%@$
#^%
Product
Communications
with the Front Line?

A roadmap is just a
communications
tool
The details matter
less than several
salient
characteristics

1. Calibrate
the roadmap
timing
according to
your
company’s
metabolism
a
b
c

3. Keep the
granularity
above the
feature level

4. Be careful with the
distribution:
- Only Execs?
- Whole company?
- Customers?

5. Connect the
company roadmap
to the product
roadmap

BONUS ROUND
Leverage your new
roadmap into analysis

Thank you!
Samuel Clemens
@scclemens
linkedin.com/in/sclemens

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Product Roadmapping: How to Bridge Agile and Company Objectives

1. Product Roadmapping How To Bridge Agile & Company Objectives Samuel Clemens Founder & CPO, InsightSquared @scclemens linkedin.com/in/sclemens

2. Mindset Gap Between Execs & Product? CEO: Where will we be in four quarters? Product: …um, we do 2 week sprints…

3. Management Team Discussions About Product Priorities? We need Feature X! ~ Sales Let’s discuss pros & c…MMMPH ~ Product We need Feature Y! ~ Services

4. When are we getting Feature X?! We’re not telling! We do Agile™!! ^%@$#^%@$ #^% Product Communications with the Front Line?

5. A roadmap is just a communications tool The details matter less than several salient characteristics

7. 1. Calibrate the roadmap timing according to your company’s metabolism a b c

8. 2. Make the uncertainty explicit

9. 3. Keep the granularity above the feature level

10. 4. Be careful with the distribution: - Only Execs? - Whole company? - Customers?

11. 5. Connect the company roadmap to the product roadmap

12. 6. Describe why you moved the cheese

13. BONUS ROUND Leverage your new roadmap into analysis

14. Thank you! Samuel Clemens @scclemens linkedin.com/in/sclemens