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Growing 
Your Userbase with Better 
Onboarding 
@SamuelHulick
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
We have to 
make this… … fit into the 
The only thing I’ 
hole made 
for this … 
… using nothing 
but that.
The only thing I’
The only thing I’
The only thing I’ 
Get in here 
Aim this somehow 
way! ( up ) 
Important! 
Do not scrape! 
Tail
Start your designing where 
your users start their using
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
Loss Aversion: 
People dislike losing things 
more than they like getting things
Growing Your Userbase with Better Onboarding
Growing Your Userbase with Better Onboarding
Growing Your Userbase with Better Onboarding
Activation 
Not Losing New Users 
Retention 
Not Losing Active Users
Churn 
Activation 
Not Losing New Users 
Retention 
Not Losing Active Users
Growing Your Userbase with Better Onboarding
Churn 
Activation 
Not Losing New Users 
Retention 
Not Losing Active Users
Churn 
Activation 
Not Losing New Users 
Retention 
Not Losing Active Users
Churn 
Activation 
Not Losing New Users 
Retention 
Not Losing Active Users
Retention Conversion 
Not Losing Active Users
Not Losing Active Users 
95% (/mo) 
Retention Conversion
Activation 
Retention 
Not Losing New Users 
Not Losing Active Users
Activation 
Not Losing New Users Signup 
Conversion
Activation 
Not Losing New Users 
15% 
Signup 
Conversion
Activation 
Not Losing New Users 
15% 
50% never log back in 
Signup 
Conversion
Activation 
95% 
Not Losing New Users 
15% 
Signup 
Conversion 50% never log back in
Activation 
Not Losing New Users 
15% 
Signup 
Conversion 50% never log back in
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
Activation 
Not Losing New Users
Activation 
Not Losing New Users 
Driving Force
Growing Your Userbase with Better Onboarding
Growing Your Userbase with Better Onboarding
Growing Your Userbase with Better Onboarding
People don’t buy products. 
They buy better versions 
of themselves.
Growing Your Userbase with Better Onboarding
Growing Your Userbase with Better Onboarding
Activation 
Not Losing New Users 
Driving Force
Activation 
Not Losing New Users 
Driving Force
The only thing I’
Endowed 
Progress Effect 
The only thing I’ 
Phil’s Car Wash 
1 2 3 4 5 6 7 8 
Phil’s Car Wash 
1 2 3 4 5 6 7 8 9 10
The only thing I’
The only thing I’
Start where your users start 
Be P.O.ed about losing new ones 
Guide them to a better life 
@SamuelHulick @UserOnboard

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Growing Your Userbase with Better Onboarding