Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4

Share

A Strategy for Ethical Design in the Attention Economy | IA Summit 2018

Related article published in UX Booth: https://t.co/imVHzAyuSE

Business goals continue to pressure designers to capture and hold people’s attention. This race for attention is happening at the expense of an end user’s happiness and well-being.

As designers, the responsibility is to improve the user’s experience but you may actually be harming it.

This inadvertent trend is reversible. You can empower yourself with a strategy to build successful and responsible products. A successful strategy involves an understanding of your product and company’s purpose. It also involves an understanding of the major drivers influencing information dependence.

In this session, you will learn how to build and use a strategy to create meaningful and useful products for the world.

About the speaker
Sam Srinivas has unique experience designing ethical products for purpose driven companies. He leads design strategy for Arity, a technology company that focuses on making transportation smarter, safer, and more useful for everyone. He provides Human Centered Design (HCD) guidance across all levels of the organization. Sam is a passionate advocate for the importance of practicing ethical design. He has more than a decade of proven excellence as a leader in human centered design and research.

Sam is an eminent HCD educator, with guest appearances at School of Design at Carnegie Mellon University and LUMA Institute. He has a PHD in Information Sciences with an HCI specialization.

Related Books

Free with a 30 day trial from Scribd

See all

A Strategy for Ethical Design in the Attention Economy | IA Summit 2018

  1. 1. © 2017 Arity, LLC. All rights reserved. Proprietary and Confidential. Plans subject to change. A Strategy for Ethical Design in the Attention Economy Samvith Srinivas : IA Summit 2018 Speaker Rate: http://spkr8.com/t/74711 @SamvithS #IAS18
  2. 2. ProductsHumanity
  3. 3. : Notifications (Stothart, Mitchum and Yehnert, 2015) : Presence of cell phone (Thornton, Faires, Robbins and Rollins, 2014) Distractions : More stress, higher frustration (Mark, Judith and Klocke, 2008) : Wandering mind is unhappy (Killingsworth and Gilbert, 2010) : Separation anxiety (Clayton, Leshner and Almond, 2015) : Internet Addiction (Young, 2004) Consequences
  4. 4. Reuters, 2013 iiitd.edu.in, 2016
  5. 5. (NHTSA – Traffic Safety Facts, 2016) 3,477
  6. 6. Thrive Global Journal, 2016 Vimeo, 2015 Independent, 2017
  7. 7. YouTube, 2018
  8. 8. Facebook, 2018
  9. 9. Ability MotivationHighLow EasyHard Triggers Fail here Triggers Succeed here Fogg Behavior Model Behavior = Motivation Ability Trigger at same moment http://www.behaviormodel.org/, 2007
  10. 10. Facebook, 2018 YouTube, 2018
  11. 11. “…a wealth of information creates a poverty of attention” Simon, 1971 1971 “In this new economy….What’s in short supply is human attention.” Davenport and Beck, 2002 2002
  12. 12. “Sleep is my greatest enemy” @netflix, 2017 2017
  13. 13. What can we do?
  14. 14. :Humane Design :Cultural Awakening :Political pressure :Engage Employees http://humanetech.com/
  15. 15. What can you do?
  16. 16. Find your purpose1 (Eurich, 2018) (Keltner 2017)
  17. 17. Align your purpose to that of the product and company 2
  18. 18. “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” http://www.patagonia.com/, 2018
  19. 19. “Our mission is to reconnect people through transportation and bring communities together.” @lyft, 2015
  20. 20. “….you can belong anywhere. That is the idea at the core of our company: belonging.” airbnb , 2014
  21. 21. “The corporation of the next 100 years must take on societal problems.” Wilson, 2016 “66% of global respondents willing to pay more…” The Sustainability Imperative, Nielsen, 2015
  22. 22. Align your purpose to that of the product and company 2
  23. 23. Design Research3
  24. 24. Ensure purpose + research inform product design 4
  25. 25. Evaluate + Evangelize5
  26. 26. $50 B Bloomberg, 2018
  27. 27. Align your purpose to that of the company 2 Design Research3 Ensure research + purpose inform product 4 Evaluate + Evangelize5 Find your purpose1
  28. 28. You can empower yourself to build responsible products (Keltner 2017)
  29. 29. ProductsHumanity
  30. 30. ? Samvith Srinivas Speaker Rate: http://spkr8.com/t/74711 @SamvithS
  31. 31. 1. Stothar, C., Mitchum, A., & Yehnert, C. (2015), The attentional cost of receiving a cell phone notification. Journal of Experimental Psychology: Human Perception and Performance, Vol 41(4), 893-897 References (1 of 3) 2. Thornton, B., Faires, A., Robbins, M., and Rollins E. (2014), The mere presence of a cell phone may be distracting: Implications for attention and task performance. Social Psychology, 45(6), 479-488. 4. Killingsworth, M. A., and Gilbert, D. T. (2010), A Wandering Mind Is an Unhappy Mind, Science, Vol. 330, Issue, 6006, pp. 932 5. Clayton, R. B., Leshner, G. and Almond, A. (2015), The Extended iSelf: The Impact of iPhone Separation on Cognition, Emotion, and Physiology, Journal of Computer-Mediated Communication, 20: 119–135. 3. Mark, G., Gudith, D., and Klocke, U. (2008), The cost of interrupted work: more speed and stress, CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Pages 107-110 6. Young, K. S., (2008) Internet Addiction: A New Clinical Phenomenon and Its Consequences. American Behavioral Scientist , Vol 48, Issue 4, pp. 402 – 415. 7. Lamba, H., Bharadhwaj, V., Vachher, M., Agarwal, D., Arora, M., and Kumaraguru, P., (2016) Me, Myself and My Killfie: Characterizing and Preventing Selfie Deaths , http://precog.iiitd.edu.in/ 8. Horses to the rescue of Korea's Internet-addicted teens, Daum Kim, Eunhye Shin, Reuters.com, 2013
  32. 32. 9. NHTSA TRAFFIC SAFETY FACTS Research Note, 2015 10. How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist, Tristan Harris, ThriveGlobal.com, 2016 11. Empowering Design; (Ending the Attention Economy, Talk #1) 12. Man who invented ‘like’ button deletes Facebook app over addiction fears, Tom Embury-Dennis, Independent.co.UK, 2017 13. YouTube.com, 2018 15. Facebook.com, 2018 16. http://www.behaviormodel.org/, 2007 References (2 of 3) 17. Simon, H. (1971) Designing Organizations for an information-rich world. In M. Greenberger (Ed.),Computers, communications, and the public interest. Baltimore, MD : The Johns Hopkins Press. 14. Wansink, B., Painter, J.E., and North, J., (2005). Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake. Obesity Research, 13(1), 93–100. doi: 10.1038/oby.2005.12 18. Davenport, T. H., and Beck, J. C. (2002) The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press, Boston, MA.
  33. 33. 19. @Netflix, 2018 20. http://humanetech.com/problem - the-way-forward , 2018 23. http://www.patagonia.com/, 2018 24. @lyft, 2015 25. https://blog.atairbnb.com/belong-anywhere/, airbnb.com, 2014 26. How corporations can be a force for good, Tom Wilson, WashintonPost, 2016 References (3 of 3) 21. What Self-Awareness Really Is (and How to Cultivate It), Tasha Eurich, Harvard Business Review, 2018 22. Keltner, D. (2017) The Power Paradox: How We Gain and Lose Influence. Penguin Books, New York, NY. 27. The Sustainability Imperative, Nielsen.com, 2015 28. Under Fire and Losing Trust, Facebook Plays the Victim, Sarah Frier and Max Chafkin, bloomberg.com, 2018
  • mniola

    Mar. 28, 2018
  • hawkt

    Mar. 26, 2018
  • KosukeNakajima

    Mar. 25, 2018
  • apetersen

    Mar. 24, 2018

Related article published in UX Booth: https://t.co/imVHzAyuSE Business goals continue to pressure designers to capture and hold people’s attention. This race for attention is happening at the expense of an end user’s happiness and well-being. As designers, the responsibility is to improve the user’s experience but you may actually be harming it. This inadvertent trend is reversible. You can empower yourself with a strategy to build successful and responsible products. A successful strategy involves an understanding of your product and company’s purpose. It also involves an understanding of the major drivers influencing information dependence. In this session, you will learn how to build and use a strategy to create meaningful and useful products for the world. About the speaker Sam Srinivas has unique experience designing ethical products for purpose driven companies. He leads design strategy for Arity, a technology company that focuses on making transportation smarter, safer, and more useful for everyone. He provides Human Centered Design (HCD) guidance across all levels of the organization. Sam is a passionate advocate for the importance of practicing ethical design. He has more than a decade of proven excellence as a leader in human centered design and research. Sam is an eminent HCD educator, with guest appearances at School of Design at Carnegie Mellon University and LUMA Institute. He has a PHD in Information Sciences with an HCI specialization.

Views

Total views

827

On Slideshare

0

From embeds

0

Number of embeds

81

Actions

Downloads

0

Shares

0

Comments

0

Likes

4

×