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A  Gateway  Theory    
How  Edit-­‐a-­‐thons  Can  Lure  Innocent  
GLAMs  into  the  World  of  Wiki
	
  

Sanna  Hirvonen  17  July  2015  
Wikimania  2015  

TwiHer:  @sannahirvonen
fiwiki:  Sanahirviö
	
  
Helsinki  
Finland
Where  I  come  from
Museum  of  Contemporary  Art  Kiasma
•  Part  of  the  Finnish  NaRonal  Gallery
•  GLAMwiki  projects  since  2013
Wikimedia  Finland
Board  Member  2014
Photo:  Finnish  NaRonal  Gallery  /  
Petri  Virtanen  CC  BY-­‐SA  3.0
Edit-­‐a-­‐thons
An  edit-­‐a-­‐thon  (someRmes  wriHen  editathon)  is  an  event  where  
editors  get  together  to  edit  and  improve  a  specific  topic  or  type  of  
content,  typically  including  basic  ediRng  training  for  new  editors.
  
en.wikipedia.org/wiki/Edit-­‐a-­‐thon
Kiasma  Wikimaraton
Photos:  Finnish  NaRonal  Gallery  /  Petri  Virtanen  CC  BY-­‐SA  3.0,  Wikimedia  Commons
24  h  edit-­‐a-­‐thon    
organised  by  Kiasma  and  
Wikimedia  Finland,
February  2013
	
  	
  
Bring  Culture  to  Wikipedia
Edit-­‐a-­‐thon  course
  
6  gatherings,
October–  
November  2014

	
  
Organised  by  
Wikimedia  Finland    
with
6  GLAM  partners  
and
Helsinki  Summer  
University    

Photos:  Teemu  Perhiö  CC  BY  2.0
	
  
Kiasma  Wikitriathlon
Photos:  Teemu  Perhiö    CC  BY  2.0
One-­‐day  edit-­‐a-­‐thon  organised  by  Kiasma  
and  Wikimedia  Finland,  March  2015
	
  	
  
Next
•  InternaRonal  Women’s  Day  edit-­‐a-­‐thon,  March  
2016
– MulRple  GLAM  organisaRons,  one  locaRon,  one  
day
Where’s  the  value?
What  GLAMs  can  benefit
•  Engage  their  audiences
•  Increase  the  understanding  and  appreciaRon  
for  their  field  of  experRse  
•  Find  new  applicaRons  and  contexts  for  their  
subject  maHer
•  Learn  a  more  open  and  generous  organisaRon  
culture
•  Build  their  brand  by  doing  things  that  stand  out
Value  to  Wikimedia
•  ContribuRons  during  the  event
•  Spreading  informaRon  and  increasing  posiRve  
percepRons  of  Wikimedia
•  Building  the  community
•  Reaching	
  and	
  influencing	
  GLAM	
  professionals	
  	
  
Why  professionals  maHer
GLAM  professionals  can
•  make  decisions  about  
opening  data  and  
materials
•  direct  resources  to  new  
events
•  hire  Wikipedians  in  
Residence  
•  spread  posiRve  
percepRons  of  
Wikimedia  among  their  
peers
Photo:  Teemu  Perhiö  CC  BY  2.0
	
  
GLAM  professionals
•  need  hands-­‐on  
experience  and  
networks  
to  build  their  trust  in  
Wikimedia  
	
  

Photo:  Teemu  Perhiö  CC  BY  2.0
Example:  Bring  Culture  to  Wikipedia	
  
•  Course  for  anyone  who  wanted  to  learn  ediRng  
and  visit  cultural  insRtuRons  behind  the  scenes
•  Dozens  of  professionals  got  their  first  touch  to  
ediRng  Wikipedia
Ajerwards	
  
•  All  6  partner  organisaRons  open  to  
collaboraRon,  interested  in  new  events,  
content  donaRons  or  a  Wikipedian  in  
Residence  
•  Could	
  we	
  have	
  accomplished	
  this	
  without	
  
edit-­‐a-­‐thons?	
  
Collaborate  and  build  on  the  
work  of  others
Collaborate
•  Team  up  with  other  open  data  agents  
•  Present  Wikimedia  as  part  of  a  larger  open  
knowledge  movement
•  Build  networks  with  organisaRons  
Example:  Open  Culture  Data  
Masterclass
Course  for  GLAM  
professionals  by  Open  
Knowledge  Finland,  
the  local  Open  GLAM  
network  AvoinGLAM,  
and  Aalto  University
 Photos:  AvoinGLAM  CC    BY-­‐SA  2.0
GLAMs  need  to  benefit
GLAMs  are  more  and  more  goal  oriented.  
They  do  things  that  help  them  reach  their  
goals.  
Wiki  acRviRes  are  no  excepRon.
Photo:  Horia  Varlan  CC  BY  2.0  via  Flickr
Therefore
•  Help  GLAMs  make  open  knowledge  /  wiki  
projects  their  own.  
•  Offer  professionals  informaRon,  hands-­‐on  
experience  and  support.  
•  Find  and  support  advocates  inside  the  GLAM  
sector.
Edit-­‐a-­‐thons
…are  a  good  start.
Photo:  Deutsche  Fotothek  CC  BY-­‐SA  3.0  via  Wikimedia  Commons
Further  reading
•  Kiasma  Wikimaraton  
wikimedia.fi/2013/02/05/wikimaraton-­‐at-­‐
kiasma/
•  Bring  Culture  to  Wikipedia  edit-­‐a-­‐thon  course  
wikimedia.fi/2014/10/30/bringing-­‐cultural-­‐
heritage-­‐to-­‐wikipedia/
•  Kiasma  Wikitriathlon  
wikimedia.fi/2015/04/02/wikitriathlon-­‐at-­‐
kiasma/

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A Gateway Theory – How Edit-a-thons Can Lure Innocent GLAMs into the World of Wiki

  • 1. A  Gateway  Theory     How  Edit-­‐a-­‐thons  Can  Lure  Innocent   GLAMs  into  the  World  of  Wiki   Sanna  Hirvonen  17  July  2015   Wikimania  2015   TwiHer:  @sannahirvonen fiwiki:  Sanahirviö  
  • 2. Helsinki   Finland Where  I  come  from Museum  of  Contemporary  Art  Kiasma •  Part  of  the  Finnish  NaRonal  Gallery •  GLAMwiki  projects  since  2013 Wikimedia  Finland Board  Member  2014 Photo:  Finnish  NaRonal  Gallery  /   Petri  Virtanen  CC  BY-­‐SA  3.0
  • 3. Edit-­‐a-­‐thons An  edit-­‐a-­‐thon  (someRmes  wriHen  editathon)  is  an  event  where   editors  get  together  to  edit  and  improve  a  specific  topic  or  type  of   content,  typically  including  basic  ediRng  training  for  new  editors.   en.wikipedia.org/wiki/Edit-­‐a-­‐thon
  • 4. Kiasma  Wikimaraton Photos:  Finnish  NaRonal  Gallery  /  Petri  Virtanen  CC  BY-­‐SA  3.0,  Wikimedia  Commons 24  h  edit-­‐a-­‐thon     organised  by  Kiasma  and   Wikimedia  Finland, February  2013    
  • 5. Bring  Culture  to  Wikipedia Edit-­‐a-­‐thon  course   6  gatherings, October–   November  2014   Organised  by   Wikimedia  Finland     with 6  GLAM  partners   and Helsinki  Summer   University     Photos:  Teemu  Perhiö  CC  BY  2.0  
  • 6. Kiasma  Wikitriathlon Photos:  Teemu  Perhiö    CC  BY  2.0 One-­‐day  edit-­‐a-­‐thon  organised  by  Kiasma   and  Wikimedia  Finland,  March  2015    
  • 7. Next •  InternaRonal  Women’s  Day  edit-­‐a-­‐thon,  March   2016 – MulRple  GLAM  organisaRons,  one  locaRon,  one   day
  • 9. What  GLAMs  can  benefit •  Engage  their  audiences •  Increase  the  understanding  and  appreciaRon   for  their  field  of  experRse   •  Find  new  applicaRons  and  contexts  for  their   subject  maHer •  Learn  a  more  open  and  generous  organisaRon   culture •  Build  their  brand  by  doing  things  that  stand  out
  • 10. Value  to  Wikimedia •  ContribuRons  during  the  event •  Spreading  informaRon  and  increasing  posiRve   percepRons  of  Wikimedia •  Building  the  community •  Reaching  and  influencing  GLAM  professionals    
  • 12. GLAM  professionals  can •  make  decisions  about   opening  data  and   materials •  direct  resources  to  new   events •  hire  Wikipedians  in   Residence   •  spread  posiRve   percepRons  of   Wikimedia  among  their   peers Photo:  Teemu  Perhiö  CC  BY  2.0  
  • 13. GLAM  professionals •  need  hands-­‐on   experience  and   networks   to  build  their  trust  in   Wikimedia     Photo:  Teemu  Perhiö  CC  BY  2.0
  • 14. Example:  Bring  Culture  to  Wikipedia   •  Course  for  anyone  who  wanted  to  learn  ediRng   and  visit  cultural  insRtuRons  behind  the  scenes •  Dozens  of  professionals  got  their  first  touch  to   ediRng  Wikipedia
  • 15. Ajerwards   •  All  6  partner  organisaRons  open  to   collaboraRon,  interested  in  new  events,   content  donaRons  or  a  Wikipedian  in   Residence   •  Could  we  have  accomplished  this  without   edit-­‐a-­‐thons?  
  • 16. Collaborate  and  build  on  the   work  of  others
  • 17. Collaborate •  Team  up  with  other  open  data  agents   •  Present  Wikimedia  as  part  of  a  larger  open   knowledge  movement •  Build  networks  with  organisaRons  
  • 18. Example:  Open  Culture  Data   Masterclass Course  for  GLAM   professionals  by  Open   Knowledge  Finland,   the  local  Open  GLAM   network  AvoinGLAM,   and  Aalto  University Photos:  AvoinGLAM  CC    BY-­‐SA  2.0
  • 19. GLAMs  need  to  benefit
  • 20. GLAMs  are  more  and  more  goal  oriented.   They  do  things  that  help  them  reach  their   goals.   Wiki  acRviRes  are  no  excepRon. Photo:  Horia  Varlan  CC  BY  2.0  via  Flickr
  • 21. Therefore •  Help  GLAMs  make  open  knowledge  /  wiki   projects  their  own.   •  Offer  professionals  informaRon,  hands-­‐on   experience  and  support.   •  Find  and  support  advocates  inside  the  GLAM   sector.
  • 23. …are  a  good  start. Photo:  Deutsche  Fotothek  CC  BY-­‐SA  3.0  via  Wikimedia  Commons
  • 24. Further  reading •  Kiasma  Wikimaraton   wikimedia.fi/2013/02/05/wikimaraton-­‐at-­‐ kiasma/ •  Bring  Culture  to  Wikipedia  edit-­‐a-­‐thon  course   wikimedia.fi/2014/10/30/bringing-­‐cultural-­‐ heritage-­‐to-­‐wikipedia/ •  Kiasma  Wikitriathlon   wikimedia.fi/2015/04/02/wikitriathlon-­‐at-­‐ kiasma/