Digital printing : individualisation and print on-demand

1. Grow digital
nth
a mo
h
sea rc
e
ogl
n Go
o
1 bi l l i ek
3 il s a we
304 e-ma
1 billion
Youtube
views a
day
200 million websites

2. Information flow
• High need for relevant and personalised information
• Only what I want to know
• Delivered to me personally
• Right now
• Immunity to digital advertising
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alu
• Print needs to become:
tv
rin
• Relevant to each individual
dp
• Add value to each individual
se
• Feel personal
rea
• Be delivered fast
Inc
1 to 1 marketing
Direct-mail
Trans-promotional

3. Individualisation: Me 2.0
I am my own brand Print needs to enable:
I want to read my own magazine ▪ Self-publishing
I want to publish my own book ▪ Web-to-print
I want to be unique applications
▪ Long Tail products
e
alu
tv
rin
dp
ME
se
rea
Inc

4. Individualisation: The long tail
Source: Chris Anderson

5. On-demand
Individual needs
Immediate satisfaction of needs
Reduced footprint: no waste, no stock
e
alu
tv
rin
dp
se
rea
Inc
Source:

6. Faster product life cycles
Marketing and advertising need extreme:
Reactivity
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alu
Proximity to the market
tv
Flexibility
rin
dp
se
Print needs:
rea
Inc
Shorter runs
High flexibility
Extremely fast delivery

7. Solutions for toner based communication
A coated paper offering excellent performance on multiple toner
printing systems
A breakthrough in print quality and run-ability
A paper specially designed to respond to the challenges of
digital print industrialisation
A pricing that allows growth of digital print
The right performance, the right format, the right service

8. Solutions for inkjet based communication
A range of uncoated papers specially designed for
inkjet printing in transactional and transpromo
Unique offset look and feel on coated papers with full
inkjet functionality for direct-mail, books, magazines…
Quality and prices allowing growth of the inkjet
technology