Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
2. Mobile Devices
History of Mobile Handsets
• 1946 - 1st
mobile telephone call in a delivery truck
• 1973 - 1st
portable cell phone call by Martin Cooper
• 1st
analog cellular system (1G) in 1978
• 1983 - 1st
consumer handset introduced – Motorola
DynaTAC 8000X received approval from the U.S. Federal
Communications Commission and become the world's
first commercial handheld cellular phone. Cost $3995.
• 1st
digital cellular system (2G) in early 1990s
• CMDA in U.S.
• GSM around the world
• The GSM set of standards was implemented in 1991, with 36
networks around 22 countries implementing the standard by 1993.
• 1st
GSM phone by Nokia in 1992
3. Mobile Devices
Types of Mobile Devices
Basic phone
• These standard mobile devices don’t have too many bells and
whistles. With basic call and text messaging capabilities, typically
these phones offer predictive text, calculators and alarm clocks, but
these features and functions vary between handsets.
• All basic phones on the GSM network are voice, SMS and USSD
enabled. Even though basic phones provide only entry level
communication, GSM standards allow for marketing, advertising and
even mobile payments.
• SIM cards are similar to banking cards in that they act as the
gateway to an account and that chips used are encoded and can only
be accessed with a four digit pin code.
• Payments can be made by an identification process or via SMS
(which is handy for basic phones).
4. Mobile Devices
Types of Mobile Devices
Feature phone
• Feature phones can be seen as the middle ground in the mobile
world, offering more capabilities than the basic send/receive cell
phone and fewer freedoms than smartphones.
• These color screen phones cover the basics, as well as a couple of
multimedia applications such as cameras or MP3 players, handy
features such as calendars and additional storage capabilities to store
the rich multimedia information.
• Most feature phones have WAP capabilities. What is WAP?
• Generally speaking, feature phones are also Java enabled, with
Bluetooth and General Packet Radio Service (GPRS) capabilities. They
do make use of an alphanumeric keypad. An alphanumeric keypad has
at least twelve keys with up to four letters sharing a key with a digit.
5. Mobile Devices
Types of Mobile Devices
Smartphone
• iPhones, Blackberrys, PDAs and other so called ‘smartphone’
devices bridge the gap between modern technologies. They sport
video and still cameras, recording devices, radios, music and video
players, calculators, gaming devices and wallets. And they make calls
and access the Internet.
• Smartphones have advanced operating systems, which are scaled
down versions of desktop operating systems. The more popular
systems include iPhone OS, Symbian, Windows Mobile, Linux on the
Blackberry and the open source Google Android.
• These devices typically include full office suites for documents and
spreadsheets, spelling and grammatical applications. They also
feature full QWERTY keyboards, Global Positioning System (GPS),
3G/4G connectivity and larger screen sizes. With audio-visual
multimedia capturing and editing software, and 12-16 megapixel
cameras, it’s easy to see why these phones have grown in popularity.
6. Mobile Devices
Types of Mobile Devices
Other Types of Phones
Camera Phone
The camera phone is similar to the basic mobile phone, however, it is
also equipped with a camera. These phones allow the user to take
pictures and attach photos to text messages.
Music Phone
Allow the user to play music of their choice. MP3 media files may be
loaded onto the phone via a USB device or memory card. This type of
phone is a good option for individuals who do not own an MP3 player.
Video Phone
A video phone allows the user to capture videos and play them back on
their phone. These videos may also be attached to text messages.
PDA Phone
A PDA, also known as Personal Digital Assistant, is a type of cellular
phone designed to allow the user to perform a wide variety of
activities. They provide basic phone functions along with Web
capabilities, email, text and instant messaging, media viewing and
video conferencing.
7. Mobile Devices
Types of Mobile Devices
Tablets
Smaller than a laptop and bigger than a Smartphone, the tablet can
browse the Internet, create and share presentations, videos
conference with clients, stay connected with email, download books,
games and videos, watch movies, and share photos.
Android or Apple?
An important tablet feature is the operating system, otherwise known as
a 'platform'. There are currently three choices available, Android,
BlackBerry, and Apple.
8. Mobile Devices
Types of Mobile Devices
Tablets
Internet access options:
Wi-Fi connectivity is a standard feature of all tablets. Wi-Fi connections
enable you to make use of your tablet's standout feature supreme
portability and complete web accessibility wherever there is a Wi-Fi
signal in your home or workplace, mall, restaurants, and coffee shops.
3G and 4G connectivity are other options that enable surfing anywhere
there is a cellular telephone network. You'll find such access
particularly useful for any apps with GPS related functions, such as
maps.
Most tablets also incorporate Bluetooth technology. This enables your
tablet to wirelessly transfer data to and from your computer or other
peripherals such as keyboards, speakers or a mouse.
9. Mobile Devices
Types of Mobile Devices
Tablets
Tablet screen size, memory and cameras
The tablet display or screen is one of the most important features to
consider. Most screens come out somewhere between 7" and 11".
This is the diagonal distance between corners.
Memory is expressed as GB (gigabytes). Memory is the amount of
storage available on your tablet to save files such as documents,
video files and photographs. Tablets start at 16GB and can go up to
64GB. If you are going to listen to a lot of music and watch a lot of
movies consider a tablet with 32GB or more of storage.
More and more tablets now incorporate cameras, enabling you to not
only capture images, but also to use in video conferencing, or video
conversations. Different tablets have different systems some have
only a single camera, while others have both forward and backward-
facing cameras. Things to bear in mind here are the resolution of the
camera and whether it has a zoom, a flash or autofocus feature.
10. Mobile Devices
Types of Mobile Devices
Tablets
Tablet screen size, memory and cameras
The tablet display or screen is one of the most important features to
consider. Most screens come out somewhere between 7" and 11".
This is the diagonal distance between corners.
Memory is expressed as GB (gigabytes). Memory is the amount of
storage available on your tablet to save files such as documents,
video files and photographs. Tablets start at 16GB and can go up to
64GB. If you are going to listen to a lot of music and watch a lot of
movies consider a tablet with 32GB or more of storage.
More and more tablets now incorporate cameras, enabling you to not
only capture images, but also to use in video conferencing, or video
conversations. Different tablets have different systems some have
only a single camera, while others have both forward and backward-
facing cameras. Things to bear in mind here are the resolution of the
camera and whether it has a zoom, a flash or autofocus feature.
Editor's Notes
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.
The Mobile Ecosystem: Players and Playing Field
--The Initiative Owner or their Marketing Agency/Ad Agency create the mobile initiative idea and specifications
--The Application Service Provider (ASP) provides the mobile software and hardware back end technology, mobile management services, and mobile expertise in helping create, develop and manage mobile initiatives
--The Network Aggregator’s main function is to provide a single point connection to the multiple wireless carriers
--The Wireless Carriers: The “pipe” that carries the mobile messages/content (Cingular, Verizon, T-Mobile, Sprint/Nextel et al.)
Yellow arrows represent the actual text or content messages sent and received through the system. Via their cell phones, consumers communicate through the carriers/aggregator to the application provider who processes their communication. The ASP responds back through the aggregator/carriers back to the consumer.
The Carrier “Walled Garden”
Since the carriers own the wireless “pipe”, in some instances they will control or prohibit the distribution of messages or content to their subscribers that does not originate from them. Some carriers only allow mobile content (ringtones, wallpapers, video, music etc.) to be downloaded through them, and do not allow any third party to directly offer content to their subscribers–hence the “walled garden”.