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WORKSHOP: MVP
• Introduction Lean Startup
• Introduction MVP
– Definiton
– Types
• Your MVP
• Next steps
Agenda
LEAN STARTUP
The Problem
One Problem
Too much thinking, and preparing,
not enough feedback
Lean Startup
Lean Startup
“The Lean Startup provides an […] approach
to creating and managing startups and get a
desired product to cus...
Lean Startup
Build – measure - learn
“Build- Measure- Learn”
• MVP
• Lean Canvas
• Customer Development
• (Actionable) Metrics
• Pivot
• Scrum
• UI UX
MVP
• What should be your first product?
• What are the core values of your product?
• Who are the customers?
• Is it the best...
What is an MVP?
“the smallest thing you can build that lets you
quickly test an assumption”
In general:
What is an MVP?
“the smallest thing you can build that lets you
quickly make it around the build/measure/learn
loop”
Lean Startup
Build – measure - learn
What is an MVP?
WHY DO WE NEED AN MVP?
• Helps start the process of learning as quickly
as possible
• You don’t waste time and money to build
something people do...
Types of MVPs
VIDEO MVP
LANDINGPAGE MVP
CONCIERGE MVP
WIZARD OF OZ
SINGLE FEATURE MVP
What is an MVP?
“A Minimum Viable Product is the smallest thing
you can build that delivers customer value (and
as a bonus...
Lean Startup
• MVPs need the same attention like “real”
products
• They don’t save you from understanding your
customer segment, doing ...
YOUR MVP!
WHAT IS YOUR PRODUCT?
YOUR CORE CUSTOMER SEGMENT?
THEIR BIGGEST PROBLEM?
YOUR FEATURES?
Which of the features are essential to solve the
user problem?
Exercise
Main Question:
• Is there any item that can be removed?
• Is there anything you can change/add to solve
the problem for th...
What is the easiest way to test/validate this
product?
Group Work
• Discuss internally
• Do some more research (Customer interviews)
• Build an MVP around the features you
identified
In th...
Workshop mvp general
Workshop mvp general
Workshop mvp general
Workshop mvp general
Workshop mvp general
Workshop mvp general
Workshop mvp general
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Workshop mvp general

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General overview of different types of MVPs

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Workshop mvp general

  1. 1. WORKSHOP: MVP
  2. 2. • Introduction Lean Startup • Introduction MVP – Definiton – Types • Your MVP • Next steps Agenda
  3. 3. LEAN STARTUP
  4. 4. The Problem
  5. 5. One Problem Too much thinking, and preparing, not enough feedback
  6. 6. Lean Startup
  7. 7. Lean Startup “The Lean Startup provides an […] approach to creating and managing startups and get a desired product to customers' hands faster.”
  8. 8. Lean Startup Build – measure - learn
  9. 9. “Build- Measure- Learn” • MVP • Lean Canvas • Customer Development • (Actionable) Metrics • Pivot • Scrum • UI UX
  10. 10. MVP
  11. 11. • What should be your first product? • What are the core values of your product? • Who are the customers? • Is it the best product for your customer segment or are there ways to improve? Questions
  12. 12. What is an MVP? “the smallest thing you can build that lets you quickly test an assumption” In general:
  13. 13. What is an MVP? “the smallest thing you can build that lets you quickly make it around the build/measure/learn loop”
  14. 14. Lean Startup Build – measure - learn
  15. 15. What is an MVP?
  16. 16. WHY DO WE NEED AN MVP?
  17. 17. • Helps start the process of learning as quickly as possible • You don’t waste time and money to build something people don’t need • Allows you to test features and eliminate bugs • You can focus on doing one thing really good • Helps you earning money as early as possible Why do we need an MVP?
  18. 18. Types of MVPs
  19. 19. VIDEO MVP
  20. 20. LANDINGPAGE MVP
  21. 21. CONCIERGE MVP
  22. 22. WIZARD OF OZ
  23. 23. SINGLE FEATURE MVP
  24. 24. What is an MVP? “A Minimum Viable Product is the smallest thing you can build that delivers customer value (and as a bonus captures some of that value back).” Stricter definition:
  25. 25. Lean Startup
  26. 26. • MVPs need the same attention like “real” products • They don’t save you from understanding your customer segment, doing marketing • They just save you from building complicated products nobody needs. • MVPs are useless if you don’t use them to validate your assumptions Important
  27. 27. YOUR MVP!
  28. 28. WHAT IS YOUR PRODUCT?
  29. 29. YOUR CORE CUSTOMER SEGMENT?
  30. 30. THEIR BIGGEST PROBLEM?
  31. 31. YOUR FEATURES?
  32. 32. Which of the features are essential to solve the user problem? Exercise
  33. 33. Main Question: • Is there any item that can be removed? • Is there anything you can change/add to solve the problem for the Customer Segment better?! Group Work
  34. 34. What is the easiest way to test/validate this product? Group Work
  35. 35. • Discuss internally • Do some more research (Customer interviews) • Build an MVP around the features you identified In the future: • Build MVPs for features and validate their impact Next steps

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