Catalyzing Change with Small Content Wins
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This document discusses approaches for turning web projects into catalysts for positive change by making improvements achievable, aiming for ownership among stakeholders, and getting commitment through roadmaps. It advocates starting with a visible, valuable problem of limited scope and involving others through asking questions rather than directives. Breaking larger goals into defined smaller projects and assigning leaders can help keep efforts moving forward. The overall message is that addressing complex issues requires an iterative process of making progress, however imperfect, through collaboration rather than perfection.
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Catalyzing Change with Small Content Wins
- 5. ‘‘Why Is Philly So Filthy? — Philly Magazine headline, 2013
- 6. ‘‘Litter-ally Disgusting — Philly Enquirer headline, 2011
- 7. ‘‘Whose Litter Is It? — Philly Enquirer headline, 1990
- 10. ‘‘§ 10-702. Litter in Public Places. (1) No person shall place or deposit litter in or upon any street, sidewalk or other public place within the City except in public receptacles or in authorized private receptacles. — Philadelphia Municipal Code
- 13. I feel like this about websites, too.
- 21. Always late. Not mobile-ready. Too corporate. Totally irrelevant. Way too long. Redundant.
- 22. What gives?
- 24. ‘‘§ Content in Public Websites. (1) No person shall place or deposit content in or upon any page, module, or PDF within the website except when authorized. —Some long-lost web policy, probably
- 26. It’s time for a new approach.
- 29. Litter problems.
- 33. How can web projects fix those?
- 34. turn your project for content. into a CATALYST
- 35. flickr.com/photos/robandstephanielevy/4668030838 1 Make change achievable.
- 37. ‘‘I’ve always been a trash picker upper, but there are neighborhoods that are just too heavily covered for a person to pitch in while walking. — A West Philly resident
- 39. ‘‘A citizen-driven effort to revitalize one Philadelphia city block. — West Rockland Street project
- 40. W. Rockland Street Spring Cleanup
- 42. ‘‘Rewrite all our content for responsive design.
- 43. ‘‘Cut everything in half so it’s easier to skim.
- 44. ‘‘Transform all 4,567 PDFs to structured content.
- 47. Start with just one thing.
- 52. Your skills and area of influence What’s causing problems right now The sweet spot
- 53. Moving an existing site to responsive design Product spec PDFs that need constant updates Create a product content model
- 54. Fix everything.
- 55. Fix something.
- 57. flickr.com/photos/gpforeducation/11173376243 2 Aim for ownership.
- 60. We need people to take charge, too.
- 61. ‘‘We can have one team that’s the responsive team and this team just goes on and makes the site responsive … The organization would have learned nothing from this exercise. — Livia Labate, Marriott Responsive Web Design Podcast
- 62. ‘‘Because we have so many people today that are contributing to these sites, how are we going to get to a place where they feel equipped to do that? — Livia Labate, Marriott Responsive Web Design Podcast
- 64. ‘‘What would you like to be different in this content?
- 65. ‘‘How do you think we could solve this problem?
- 72. ‘‘Okay, here’s the new content strategy! Go!
- 77. •Purchase property •Revitalize it to rent to local businesses •Use income for neighborhood cleanup •Plan long-term civic improvements
- 78. Maps connect vision to operations.
- 85. Decide who will lead each charge.
- 86. Set a cadence for progress.
- 93. flickr.com/photos/roboppy/1297032301 We’re not here for perfection.
- 95. Flickr images used via Creative Commons Attribution license. sarawb.com // @sara_ann_marie content-workshops.com