Small is Big: Changing Your Institution, Little by Little - Confab Higher Ed
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Higher ed content folks have it tough: departmental independence is fiercely protected, top-down decisions are eschewed, and politics are almost always in play. Amid it all, you’re trying to wrangle complex content produced by a million different people—yet you can’t read every sentence that gets posted to every digital property or walk around slapping style guide offenders on the wrist all day. Don’t start crying at your desk just yet. You can’t control the content, but you can make small changes that result in big culture shifts—if you embrace your role as a guide, not a savior.
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Small is Big: Changing Your Institution, Little by Little - Confab Higher Ed
- 1. www.flickr.com/photos/williamholmes/4475990973 SMALL IS BIG changing your institution, little by little sara wachter-boettcher / confab higher ed / november 12, 2013
- 3. we’ll just need to run this by a few stakeholders! www.flickr.com/photos/jamescridland/613445810
- 4. our department has it under control! From NBC Miami
- 5. www.flickr.com/photos/rhysasplundh/5202454842/ the faculty committee has a few comments.
- 6. i’m important! put me on the homepage! www.flickr.com/photos/bevgoodwin/9482142313/
- 7. i’m important! put me on the homepage! me too! no, me! www.flickr.com/photos/bevgoodwin/9482142313/
- 9. YET WE STILL <3 HIGHER ED.
- 11. www.flickr.com/photos/mountunion/4595496472 we’re all here for the same reason.
- 12. CONTENT MIGHT BE OUR JOB.
- 13. BUT WE DON’T ACTUALLY OWN IT.
- 14. BECAUSE THE WEB IS EVERYTHING.
- 15. WHICH MEANS THE WEB IS EVERYONE.
- 21. www.flickr.com/photos/miaochronicles/2509326023 when did you say you’d have your content done?
- 22. just follow the $%*! style guide, ok? www.flickr.com/photos/dsifry/2205839462/
- 23. by god we WILL launch on time! www.flickr.com/photos/tigergirl/1236320261
- 26. what if we got smaller?
- 27. SMALL MEANS SEEING OUR WORK DIFFERENTLY.
- 29. www.flickr.com/photos/justsketchy/6639463877 what if we brought others along, too?
- 30. instead of owning the content... www.flickr.com/photos/seabamirum/2848715801
- 31. www.flickr.com/photos/clam113/2666711074 what if it were a team sport?
- 33. OUR ROLE IS MORE THAN THE SUM OF OUR SKILLS.
- 35. it’s not about being myopic. www.flickr.com/photos/twodolla/4265029022/
- 39. SMALL MEANS EMPOWERING OTHERS TO LEAD.
- 42. BARB WAS DIFFICULT. SHE WAS STUBBORN. WE NEEDED HER.
- 43. ✦ How did you develop the process you have now? ✦ Where are you spending the most time? ✦ What’s hard about your job? ✦ What might make it easier?
- 44. what would you like to see happen?
- 46. who are we? what’s important?
- 47. everyone gets to identify problems.
- 48. make your audit a team activity.
- 49. find shared values from the start.
- 50. YOU CAN EVEN DO THIS FOR THE SUPER-HARD STUFF.
- 51. WEBSITE MOBILE WEB MOBILE APPS SOCIAL MEDIA TABLET APPS this can be CONTENT hard to explain. PRINT MICROSITES BLOGS EMAIL INTRANET Karen McGrane, Adapting Ourselves to Adaptive Content
- 52. and this definitely is. NPR’s COPE model
- 53. THINKING (FRAMING) HEARING SEEING FEELING (MOTIVATIONS) this might be easier. DEVICE DOING ( B E H AV I O R ) TIME RELATIONSHIPS 12 (CONTEXT) PLACE Adaptive Path Guide to Experience Mapping
- 54. start with your audiences’ paths. Paul Kahn and Christophe Tallec
- 55. what would make them possible?
- 57. AND WE HELP OTHERS SEE IT AS THEIRS.
- 58. www.flickr.com/photos/cedwardmoran/3649399678 but can small be satisfying?