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Wallpaper can last longer than paint and other materials.
Wallpaper also serve as aesthetic purpose as they can come in different pattern and colors.
Wallpaper is easy to clean and maintain.
Provide designer the freedom to choose.
Types of Wallpaper:
Non-woven
Paper (Vinyl coated paper)
Easy wall (No-PVC, washable. Eco-friendly)
Custom made
Ready made
Vinyl Coated wallpapers are printed on paper and treated with a coating for durability and washability/scrubbability.
These wallpapers are easily maintained and are unaffected by long term exposure to humidity making them ideal for
kitchens and baths.
06/10/16
Easy-Walls is an environmentally friendly
wallpaper substrate. It is vinyl free, with n
or VOC and is printed with water based in
Wallpaper made with this eco-chic mater
pre-pasted and easy to install and easy to
Method of installing:Pre-pasted ,Unpasted
strippable:
Strippable wallpapers can be dry stripped from the wall without leaving any backing behind. These are the most
removable papers in the market and usually are printed on a Non-Woven substrate.
peelable:
Peelable wallpapers will peel off the wall, leaving some of the backing behind. The backing can be often removed with
soap and water, but sometimes a wallpaper removal solution may be necessary.
06/10/16
Washability:
Scrubbable
Washable
Wipe with damp cloth
We are going to start a wallpaper business called WALL-P. However, there are many factors to be considered before
we venture into this field of business.
As we all know that the market nowadays are very competitive and tight, therefore, in order to achieve our goal, we
had came up with several marketing strategies.
However, before we start our marketing strategies, we had done our market analysis.
06/10/16
Target Audience:
1. Designers / Architects
2. Contractor
3. Home Owner
06/10/16
Designers / Architects
(Main source of customer)
High possibility to become our loyal customer
Purchase in bigger scale
Higher frequency of purchasing product
No specialty (Less custom-made wallpaper service)
No installing services provided
Limited choice of wallpaper
Our Product Benefits
Wallpaper suppliers from:
Malaysia
Korea
Germany
- Better Quality
- Infused with latest technology
- Reasonable price
Pricing
Basic
10m x 0.5m (MYR 100-200)
Designer Series
10m x 0.5m (MYR 350-400)
Imported from Korea or Germany:
15m x 1m (MYR 400-500)
Mural
4m x 3m (MYR 700-1000)
06/10/16
Advertising
Social Media
Printed Media
Reason:
1. More capitals
2. Bank willing to approve loan
3. Legal paperwork simple and low cost
Administrative Manager
Sales and Marketing Director
06/10/16
Customer Service Director
06/10/16
Mid-level Employee
Marketing Manager = 1
Sales Manager = 1
General Manager = 1
Low-level Employee
Constructor = 3
Sales and marketing assistant = 2
Janitor = 1
Estimate costs for long-term planning
Implement plan

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Project 1a ee