Wallpaper can last longer than paint and provide aesthetic appeal through various patterns and colors. It is easy to clean and maintain. There are different types of wallpaper including non-woven, paper, and vinyl coated paper varieties that are easily maintained and unaffected by humidity. The document discusses starting a wallpaper business called WALL-P and considers factors such as target audiences, product benefits, pricing, advertising, staffing needs, and costs.
1. Wallpaper can last longer than paint and other materials.
Wallpaper also serve as aesthetic purpose as they can come in different pattern and colors.
Wallpaper is easy to clean and maintain.
Provide designer the freedom to choose.
3. Vinyl Coated wallpapers are printed on paper and treated with a coating for durability and washability/scrubbability.
These wallpapers are easily maintained and are unaffected by long term exposure to humidity making them ideal for
kitchens and baths.
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Easy-Walls is an environmentally friendly
wallpaper substrate. It is vinyl free, with n
or VOC and is printed with water based in
Wallpaper made with this eco-chic mater
pre-pasted and easy to install and easy to
6. strippable:
Strippable wallpapers can be dry stripped from the wall without leaving any backing behind. These are the most
removable papers in the market and usually are printed on a Non-Woven substrate.
peelable:
Peelable wallpapers will peel off the wall, leaving some of the backing behind. The backing can be often removed with
soap and water, but sometimes a wallpaper removal solution may be necessary.
8. We are going to start a wallpaper business called WALL-P. However, there are many factors to be considered before
we venture into this field of business.
As we all know that the market nowadays are very competitive and tight, therefore, in order to achieve our goal, we
had came up with several marketing strategies.
However, before we start our marketing strategies, we had done our market analysis.
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Designers / Architects
(Main source of customer)
High possibility to become our loyal customer
Purchase in bigger scale
Higher frequency of purchasing product
11. No specialty (Less custom-made wallpaper service)
No installing services provided
Limited choice of wallpaper
12. Our Product Benefits
Wallpaper suppliers from:
Malaysia
Korea
Germany
- Better Quality
- Infused with latest technology
- Reasonable price
13. Pricing
Basic
10m x 0.5m (MYR 100-200)
Designer Series
10m x 0.5m (MYR 350-400)
Imported from Korea or Germany:
15m x 1m (MYR 400-500)
Mural
4m x 3m (MYR 700-1000)