2. Main points
– Do you know how you appear online?
– Take action!
• Separate professional and personal presences
• Be consistent
• Be aware of your privacy settings
How do I
appear
online?
3. IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011
http://www.emc.com/collateral/demos/microsites/emc-digital-universe-2011/index.htm
Slide from Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
4. Why should you care?
• A Pew study revealed that 7 out of 10 people
who use the internet have searched for
information about other people
(Pew study results available at: http://pewinternet.org/)
(From: Google y la reputación en línea del usuario; available at:
http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
• Scholarship is increasingly ‘going digital’
5. http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
Slide from Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
Building Blocks
PRESENCE
Extent to which
of the
you as the
scholar are
Networked
SHARING
visible to others
online CONNECTIONS Scholar
Extent to which The relevance • The honeycomb of building
you allow users blocks can be used to assess
and appeal of
your level of online
to exchange and your work to connectivity as a scholar.
distribute your IDENTITY others
information • They are not exclusive and
The extent to neither need all be present.
which others can
identify you • They are constructs that allow
online as a us to make sense of different
CONVERSATIONS REPUTATION aspects of a networked
scholar scholar.
Extent to which Your online
others engage standing and the ADAPTED FROM
with you and extent to which
you with others GROUPS you influence Social media? Get serious!
others Understanding the functional
The extent of building blocks of social media
your Jan H. Kietzmann, Kristopher
engagement Hermkens, Ian P.
McCarthy, Bruno S. Silvestre
with
Business Horizons (2011)
communities 54, 241—251
*Read the article here*
6. What is your
digital footprint?
The content you
create
The content
created about
you
What is your
digital shadow?
Photo by: Sarah Goodier
7. What can you do?
• Know what information (both footprint and
shadow) is out there
• Take control!
– Control your footprint
– Minimise your shadow Am I making an
impact?
Can I be found
– Be aware of your privacy settings online?
8. Consider
• What do you want your digital footprint to
look like?
• What kind of online presence do you want?
What do I want?
• What do you have time to What can I
realistically
achieve?
manage effectively?
12. Analyse the results
• How many of the results are relevant?
• What types of results come up?
– Are all of them from your institutions?
– Publications?
– Online profiles?
– Facebook photos?
• If the results are obviously nothing to do with
you, would that be obvious to someone else
looking for you?
• Consider what you would like to appear
13. What can you do?
• 3 main areas to focus on:
– Your profile as an individual
– Improving the availability of your outputs
– Communicating and connecting
14. Your profile as an individual
• Profiles
– Academia.edu
– Facebook(?) Personal Professional
– Your institution
– Google Scholar
– etc.
• Decide on a main profile - Update, improve and
maintain it; link the others to it
• Separate professional and personal online
presence
• Be consistent!
15. Improving the availability
of your outputs
• Put journal articles you can online
– Check out Sherpa Romeo for publisher archiving
policies (http://www.sherpa.ac.uk/romeo/)
• Archive
– in repositories Is my research
making an impact?
– In subject portals
Can it be found
online?
• Publish in open access journals
• Open everything – all scholarly output
possible (teaching, popular, etc.)
16. Communicating & connecting
• Social bookmarking
– Share links relevant to your subject
(blogs, papers, etc)
• Microblogging – Twitter
– Many academics & researchers tweet
• Blogging as a scholarly activity
– Create and write a blog for colleagues, community
and/or students
• Comment: Start and join in discussions on e.g.
Mendeley, Academia.edu, etc.
17. Excluding
images, screensh
ots and logos
and/or unless
otherwise
indicated on
content
Thank you
• For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’:
http://www.delicious.com/openuct/onlinepresence
• All screenshots and company logos used purely for illustrative purposes
• Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’:
http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012
Editor's Notes
WhyIDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011 http://www.emc.com/collateral/demos/microsites/emc-digital-universe-2011/index.htm
Adatpted from Alfred HermidaThe Networked Scholar University of British Columbia, Worldviews Conference, Toronto, June 16 2011
Sarah Goodier photo July 2012The amount of information that individuals create themselves (digital footprint) is far less than the amount being generated about them (digital shadow)
Magnifying glass image (top left) by Tall Chris available at http://www.flickr.com/photos/tallchris/14288135/ under CC BY 2.0 (http://creativecommons.org/licenses/by/2.0/deed.en)Academic image (2nd from the top right) by Tim Ellis available at: http://www.flickr.com/photos/tim_ellis/2269499855/ under CC BY-NC 2.0 (http://creativecommons.org/licenses/by-nc/2.0/deed.en)
As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).
As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).
As of 2 August 2012, LinkedIn had 175m+ professionals from around the world, 44m+ of these members from Europe, Middle East and Africa (as of February 17, 2012; http://press.linkedin.com/about)As of the end of June 2012, Facebook had 955 million monthly active users. Approximately 81% of these users are from outside the USA and Canada (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22).As of 31 August 2012, Academia.edu had 1,794,003 academics have signed up to their service (http://www.academia.edu/about).