This document provides tips for effectively marketing messages through various written and verbal communication channels. It emphasizes using real-world experiences to bring messages to life, such as describing a literacy council's work providing English classes at rural farms and dairies. Examples are given of how to tailor funder communications by highlighting how a program serves funder goals through pictures and text. The document encourages organizations to update and tell their impact story to attract funders through newsletters, blogs, annual reports and other outlets.

1. Marketing Your Message with “real world” experiences

2. Time to stretch…

3. Your verbal message matters. OLD vs. NEW What’s the word on the street?

5. Blogs

6. Facebook

7. Brochures

9. The BookmarkNews & Views of the Portage County Literacy Council Learning English is No Small Potatoes! September 10, 2009 by pocolit About a year ago the Portage County Literacy Council began a Rural Literacy pilot project designed to bring English instruction to rural workplaces in our county that employ non-English speaking workers. Based on our success at the Felz Dairy Farm last fall we began working with the Paragon Potato Farm in Bancroft, Wisconsin in January 2009. …article continues with description, quote from employer and news of visitors from another literacy council at: www.pocolit.wordpress.com

11. Back it up with some good text too

13. The look of Rural Literacy

19. Tell your story