Over 80% of consumers conduct research online before making a purchase. When leads start to research, you want to show up. Optimizing your website with high-quality content that delivers solutions and value to those searchers should be your number one SEO goal. The best way to do that: Create engaging, helpful, high-quality content in the form of infographics, videos, blog posts, how-tos, and tips and tricks to name a few. Find out the best practices for creating a content plan aligned to your customer’s needs and how to translate that into high-quality content that attracts the right leads.

1. CONTENT
is the new
SEO

2. Your Customer is Your Algorithm

3. Marketing
Deliver value first
Every customer has a choice, if
you are not intrinsically giving
them value, they will look for it
elsewhere.
- Write for humans
- SEO Team=Customer
Listening Team

4. You Can’t Please All the People All the Time

5. Buyer Personas
Go Where They Go
- Do the research and
make your content
specific
- Pick the best
publishing channel for
that audience
Who is the best and most
beneficial persona financially to
go after?

6. Better Together
SEO
CONTENT

7. SEO Team +
Content Team
Put the substance in SEO
- Common goals
- Quality over quantity
Content is a long game.
Spammy SEO won’t yield
lasting results.

8. Hire a Writer

9. It’s Hard
Get a professional
- Experience matters
- Respect the processIf writing feels hard,
it’s because it IS hard.

10. Content Languages

11. CSL
Content as a second language
- Videos
- Infographics
- Blogs
- Podcasts
- Emails
One piece of content
becomes many pieces.

12. Show Me, Don’t Tell Me

13. Creekside
Dental
Oral hygiene is fun!
Goal:
Increase regional
rankings organically
(which matters most) for
a wide variety of
treatment options

14. Metrics are Sexy

15. Get That Data
What is the goal of my
content marketing?
- Establish a baseline
- Then establish
valuable metrics
specific to your
business

16. Your turn!
No excuses. Talk.
Seriously, Talk.
Q & A

17. Don’t Forget Your Bic in a Box