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Accessibility is usability
1.
contentdesign.london
2.
Accessibility is usability
3.
“Disabled people” vs “people with
disabilities”
4.
Image taken from Microsoft
inclusivity kit
5.
USA: 1 in
4 adults have a disability. 61 million Americans
6.
University of Southern
California’s Roski Eye Institute, estimate that 1 million Americans were legally blind in 2015
7.
The total after-tax disposable
income for working-age disabled people is about $490 billion.
8.
Accessibility = screenreaders
9.
Profoundly deaf people use sign
language
10.
Chrome extension: NoCoffee simulator
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
You have 3
seconds to get my attention and 5 to keep it. Value my time.
23.
Accessibility is finding the
right information at the right time
24.
25.
Don’t have a
search results strategy to play the SEO game.
26.
Have a search
results strategy to minimise pain.
27.
Have a search
results strategy to help people.
28.
Accessibility is structure, format
and language
29.
Image courtesy of
@finiteattention
30.
Image courtesy of
@finiteattention
31.
Image courtesy of
@finiteattention
32.
Headings: accessibility Help people
scan the page so they can decide to read or not
33.
Headings: usability Help people
scan the page so they can decide to read or not
34.
Headings tell a
story. Use them.
35.
Video: accessibility Use captions
so anyone with a hearing impairment can still access the content
36.
Video: usability Use captions
so anyone with a hearing impairment (like no headphones and on a bus) can still access the content
37.
Jargon: accessibility People may
not understand it and you could alienate them
38.
Jargon: usability People may
not understand it and you could alienate them
39.
Cheesy bobs can
be a menace but they are essentially harmless.
40.
Picture: A-Z-Animals.com
41.
42.
Jargon/idioms are difficult
for: • anyone not used to those terms • anyone reading in a second language • people with autism
43.
44.
45.
Readability guidelines: using clear
language helps everybody
46.
Helps people in
a hurry Simply written content is easier to scan and understand.
47.
Helps for cognitive
impairments Easy to understand words and sentences need less cognitive effort.
48.
Helps for motor
impairments Clear navigation labels and headings means less clicking and scrolling.
49.
Helps for visual
impairments Short and simple sentences convey meaning in a smaller visual field.
50.
Generally, people want
to understand.
51.
Generally, people want
to understand. Not marvel at your language skills.
52.
You don’t have
to be boring to be clear.
53.
Just do it
54.
55.
#LikeaGirl
56.
You don’t have
to use formatting or tricks to stand out.
57.
Change your sentence
length and punctuation. Carefully.
58.
Or you can
use space. Do this. Then leave a space. It’s okay to allow people to think.
59.
Struggling through content
is not a success metric
60.
Accessibility is more than
code and colours.
61.
You won’t lose
people by communicating well.
62.
It’s not dumbing
down. It’s opening up.
63.
Thank you Links can
be found at: contentdesign.london/confab
Download now