My presentation on how to turn business needs to user needs including using user/job stories, journey mapping and crits.
People and things you might find useful:
GOV.UK research blog: https://userresearch.blog.gov.uk
Follow: Christopher Trudeau @proftrudeau
He is the plain-language advocate, & law professor I was talking about.
Academic research: http://contentdesign.london/data/academic-research-as-data/
Dumbing down inc: Christophe Trudeau studied legal text and found that ‘…41% of respondents got ‘annoyed’ when they read complicated terms’ … and ‘….”0.5% said they’re “impressed: http://contentdesign.london/reading/dumbing-down/
Value mapping:https://www.slideshare.net/SarahRichards2/
24. Answers:
Who is this for (primarily): concerned citizens
What do you want them to do with this info:
Understand actions they can take which will help
calm
Success is: 3000RT, 3xBBC stories
30. As a [person in a particular role]
I want to [perform an action or
find something out]
So that [I can achieve my goal
of…]
31. As a householder living near a
proposed fracking site
I want to know what effect fracking
has on nearby households
So that I can make a decision
about moving home
41. When I want to buy a smart
watch to help me achieve my
fitness goals
I want to find out what will work
with my phone
So I can get one that works with
my existing tech
42. When I want to buy a smart
watch to help me achieve my
fitness goals
I want to find out what the
battery life is
So I can get one that I don’t have
to keep charging
43. When I want to buy a smart
watch to help me achieve my
fitness goals
I want to find out what the
features are
So I can get the right one
x
60. Type your point in here
Your memory works on:
• motivation
• length of time in
working memory
• meaning
61. Type your point in here
Context is important
Coat vs cove
Cat > dog
Cat > soap
62. Type your point in here
It was a really sunny Saturday.
Sam was having a great time on
the beach. It took ages to find the
pump and her friends were
already in the water. Sam couldn’t
believe how long it was taking to
inflate the large carrot. She
needed an ice cream badly.
63. Type your point in here
Function words
Prepositions
Conjunctions
Articles
Pronouns
Content
Nouns
Verbs
Adjectives
64. Type your point in here
Words are easily skipped if they
are easy to process. This
happens when they are:
• short
• high frequency
• and/or predictable
65. Type your point in here
“Eye movements are affected by
the need to make a grammatical
and legitimate metrical
structure.”
70. Rule 1: Everyone did the best job possible
with the information they had at the time
Rule 2: Talk about the product only, not the
person who created the content
Rule 3: Constructive criticism only: ‘That’s
crap’ is unhelpful and unacceptable
Rule 4: No one has to defend a decision