Version of presentation for Pixel Pioneers, Bristol, 2018.

1. contentdesign.london

2. Content is user experience

3. User experience design

4. User experience design

5. purple.com

6. User experience research

7. User experience research

8. language
interaction
mental models
accessibility

9. User experience content

10. content strategist
content designer
content editor
ux writer
copywriter
editor
writer

11. User experience content

12. endless.horse

13. We expressly exclude all conditions,
warranties and other terms which might
otherwise be implied by statute, common
law or the law of equity and any liability for
any direct, indirect or consequential loss
or damage incurred by any user in
connection with our site or in connection
with the use, inability to use, or results of
the use of our site.

14. 4 points to user
experience

15. 1. User experience is
finding the right
information at
the right time

16. Game time

17. Type your point in here

21. Content only works
if it’s where your
audience is
when they want it

23. There’s nothing
like ‘proper’
research

29. Knowing what happens offline
is as important as what
happens online

31. 2. Secret user experience

35. The action of taking in content
is user experience

36. We humans are not
nearly as special
as we think we are.

37. IMG_4
789
Jason Santa Maria: How we read

38. Jason Santa Maria: How we read

41. It was a really sunny Saturday. Sam
was having a great time on the
beach. It took ages to find the pump
and her friends were already on their
inflatables in the water. Sam couldn’t
believe how long it was taking to
inflate the large carrot. She needed
an ice cream badly.

42. 3. User experience
is accessibility

43. Type your point in here

44. Type your point in here

45. Type your point in here

46. Type your point in here

47. Type your point in here
Jargon: accessibility
People may not understand it
and you could alienate them

48. Type your point in here
Jargon: user experience
People may not understand it
and you could alienate them

49. Type your point in here
Titles: accessibility
Help people scan the page so
they can decide to read or not

50. Type your point in here
Titles: user experience
Help people scan the page so
they can decide to read or not

51. Type your point in here
Video: accessibility
Use captions so anyone with a
hearing impairment can still
access the content

52. Type your point in here
Video: user experience
Use captions so anyone with a
hearing impairment (like no
headphones and on a bus) can still
access the content

53. Type your point in hereUser experience in first
5 seconds

54. Type your point in here
1. page load

55. Type your point in here
2. design

56. Type your point in here
3. words

57. Type your point in here
1. thinking
2. think of words
3. search
4. pick from results
5. page load…

58. Type your point in here

59. Type your point in here

60. Type your point in here
Titles tell a story

61. You have 3 seconds
to get my attention
and 5 to keep it.
Value my time.

62. 4. User experience
is giving value

63. 89% of all advertising
is ignored
= $17 billion
- Dave Trott

64. This is all very lovely
but…
HOW?

65. 1. Value your content
people

66. 2. Value your content
people

67. 2. Understanding
everything is not the
same as doing everything

69. 3. Content people at
discovery

70. 4. A whole organisation
can run from one source
of user/job stories

71. When…
I want to…
So I can…

72. GOV.UK

73. When I am about to go on holiday
I want to know the safety features of
standing on a balcony
So I can stay safe

74. Said no-one ever
When I am about to go on holiday
I want to know the safety features of
standing on a balcony
So I can stay safe

75. When I am about to go on holiday
I want to know the local laws
So I can stay out of jail

76. When I am about to go on holiday
I want to know what my insurance covers
So I can buy additional cover if I need to

77. One source of user or job stories
for a whole organisation =
consistent, coherent experience

78. Summary
Giving your audience the
information they need at
the time they need it is the
user experience.

80. Thank you.
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