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Best Practices in Communicating
with Parents & Families
Branka Kristic Sarah Schupp
Director of Parent & Family Programs
Hofstra University
Vice-Chair, AHEPPP
CEO & Founder
UniversityParent
AHEPPP
AHEPPP is dedicated to facilitating meaningful and lasting contact with
college and university parents and family programs by establishing a
national support network that provides:
Annual National
Conference
Career & Networking
Opportunities
Regional Conferences Member Resources
Research & Journal Professional Development
aheppp.org
Communicate
until they hear.
Education Advisory Board. Student Affairs Leadership Council (2010).
Partnering with parents for student success: Strategies for communication
and engagement. The Advisory Board Company, Washington, D.C.
CAS Standards for Parent and Family Programs
available on aheppp.org for members
How do you communicate with parents
& families before orientation?
Pre-Entry
Admissions: parent contact information
Email families in May
Mail parent and family handbook
Family Orientation
Web site: maintain correct information
Parent Handbook
•Transition from high school to college
•Resource description, phone numbers
•Title IX programs and services (new)
•Neighborhood places
•Glossary - think of first generation
families
Parent Handbook Examples
See UniversityParent.com for more examples
How do you communicate with
parents & families during
orientation?
Family Orientation
•Engage them in discussions
•Ask directors to participate
•Facilitate connection amongst parents
•Topics: adjust as per assessment
How do you communicate with parents
& families through the first-year?
Retention
•E-newsletters: anticipate questions
•On-campus workshops (archived online)
•Call parents of at-risk students (w/FERPA)
•Use social media!
Crisis Communication
•Are you part of the crisis communication plan?
•Students first – alert system; then parents
•Dedicated staff and communication builds trust
•Web resources: emergency FAQs
Lessons Learned
•Join to AHEPPP to learn from your colleagues
about best practices
•Dedicated, full-time parent program professional
•The earlier the better
•Communicating with parents is not the same as
communicating with students
Questions
We are happy to answer your questions & would love to hear from
you! Please don't hesitate to contact us.
Branka Kristic
@brankristic
Sarah Schupp
@sarah_schupp
@4collegeparents
sarah@universityparent.com
UniversityParent.com
AHEPPP
@aheppp
www.aheppp.org
membership@aheppp.org
Additional Resources
•College Parent Handbook Examples
•Guide to Supporting Your Student’s Freshman
Year
•College Parent Email Newsletter Examples
•Articles/Content to Share with Parents
•Example College Glossary of Terms for Parents

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Best Practices in Communicating with College Parents & Families

  • 1. Best Practices in Communicating with Parents & Families Branka Kristic Sarah Schupp Director of Parent & Family Programs Hofstra University Vice-Chair, AHEPPP CEO & Founder UniversityParent AHEPPP
  • 2.
  • 3. AHEPPP is dedicated to facilitating meaningful and lasting contact with college and university parents and family programs by establishing a national support network that provides: Annual National Conference Career & Networking Opportunities Regional Conferences Member Resources Research & Journal Professional Development
  • 5.
  • 7. Education Advisory Board. Student Affairs Leadership Council (2010). Partnering with parents for student success: Strategies for communication and engagement. The Advisory Board Company, Washington, D.C.
  • 8. CAS Standards for Parent and Family Programs available on aheppp.org for members
  • 9. How do you communicate with parents & families before orientation?
  • 10. Pre-Entry Admissions: parent contact information Email families in May Mail parent and family handbook Family Orientation Web site: maintain correct information
  • 11. Parent Handbook •Transition from high school to college •Resource description, phone numbers •Title IX programs and services (new) •Neighborhood places •Glossary - think of first generation families
  • 12. Parent Handbook Examples See UniversityParent.com for more examples
  • 13. How do you communicate with parents & families during orientation?
  • 14. Family Orientation •Engage them in discussions •Ask directors to participate •Facilitate connection amongst parents •Topics: adjust as per assessment
  • 15. How do you communicate with parents & families through the first-year?
  • 16. Retention •E-newsletters: anticipate questions •On-campus workshops (archived online) •Call parents of at-risk students (w/FERPA) •Use social media!
  • 17. Crisis Communication •Are you part of the crisis communication plan? •Students first – alert system; then parents •Dedicated staff and communication builds trust •Web resources: emergency FAQs
  • 18. Lessons Learned •Join to AHEPPP to learn from your colleagues about best practices •Dedicated, full-time parent program professional •The earlier the better •Communicating with parents is not the same as communicating with students
  • 19. Questions We are happy to answer your questions & would love to hear from you! Please don't hesitate to contact us. Branka Kristic @brankristic Sarah Schupp @sarah_schupp @4collegeparents sarah@universityparent.com UniversityParent.com AHEPPP @aheppp www.aheppp.org membership@aheppp.org
  • 20. Additional Resources •College Parent Handbook Examples •Guide to Supporting Your Student’s Freshman Year •College Parent Email Newsletter Examples •Articles/Content to Share with Parents •Example College Glossary of Terms for Parents

Editor's Notes

  1. Both
  2. Sarah: More than 160 institutional members, representing public & private schools, 157 Conference Registrations, national conference, resources, and community for parent/family program professionals.
  3. Sarah
  4. Sarah
  5. Branka – Joanne Teresa
  6. Branka - Ms. What does it mean to communicate?
  7. Branka - Council for Advancement of Standards in Student Affairs: Parent and Family Programs
  8. Branka - Council for Advancement of Standards in Student Affairs: Parent and Family Programs
  9. Sarah
  10. Branka
  11. Sarah
  12. Sarah - The Council for the Advancement of Standards in Higher Education (CAS), a consortium of professional associations in higher education, promotes the use of its professional standards for the development, assessment, and improvement of quality student learning, programs, and services.
  13. Sarah – $250 Institutional Membership (up to three professionals) $75 Each Additional Professional