With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast. Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media. Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A. Prepare to be amazed and entertained: Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook. Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration. Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos. Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.

1. Data protection 2013
Friday 8 February
#dmadata
Supported by
Let the visuals do the talking:
social media storytelling
Wednesday 18 September 2013, Getty Images Gallery
#dmasocial

2. 8.30am Registration and breakfast
9.00am Welcome from the Chair
Tim Pritchard, Head of Social Media, Manning Gottlieb OMD
9.10am Social photography and visual storytelling
Guy Merrill, Art Director, Getty Images
9.35am 10 non-fashion or footwear brand Instagram accounts to follow for inspiration
Jamie McQuary, Marketing Manager – digital and social media, Starbucks UK
9.45am The irresistible rise of the selfie!
Richard Norton, Senior Copywriter, Indicia
10.10am Creativity that Scales
Yutaro Kojima, Creative Strategist, facebook
10.35am Panel Discussion
11.15am Close
Agenda

3. Welcome from the Chair
Tim Pritchard, Head of Social Media, Manning Gottlieb OMD

4. User: getty-guest
Password:
gettyguestnet

5. Hashtag:
#DMASocial

7. #LFW

9. @MPSinthesky
Source: Twitter @MPSinthesky

10. Source: Samsung/Cheil Worldwide
http://www.samsung.com/uk/wearedavidbailey/

11. Source: http://forgave.tumblr.com/

12. Social photography and visual
storytelling
Guy Merrill, Art Director, Getty Images

13. SOCIAL
GUY MERRILL
Art Director
London
VISUAL
STORYTELLING
PHOTOGRAPHY &

14. Susan Sontag

15. Personal Photography

16. In domestic culture, photography conventionally
has a place as a time machine, a device for remembering.
David Bate, The memory of photography

18. Personal Photography

19. ‘You press the button, we do the rest.’
Kodak, 1888

20. The Rise of the Amateur

21. Panasonic LUMIX Camera TV Commercial, 2010/2011

22. Photo Sharing

23. Mobile Photography

24. ‘The iPhone is the snaphot camera of today.’
Annie Leibovitz, Photographer

25. Social Photography

26. ‘Instagram Today: 150 Million People’, blog.instagram.com

27. ‘We're building Instagram to allow you to experience moments
in your friends' lives through pictures as they happen.
We imagine a world more connected through photos.’
Instagram, 2012

28. ‘… the act of taking a photograph is no longer about the image
at all, it’s about participation.’
Richard Banks, Microsoft Research

29. Collaboration

30. www.whatmakeslovetrue.com

31. captureeuphoria.benjerry.com

32. captureeuphoria.benjerry.com

33. Comodo Instagram Menu

34. AUTHENTICITY

36. 2007 2012

37. 2007 2012

38. 2007 2012

39. 2007 2012

40. 2004 2012

41. Flickr // Getty Images

43. Getty Images Want

48. CULTURAL
RELEVANCE

49. wearethe99percent.tumblr.com

50. #Obama2012

51. www.dayonestories.com

52. http://www.youtube.com/watch?v=kYofm5d5Xdw

53. wearethe15percent.com

54. www.expedia.com/p/info-other/findyours.htm

55. curve.gettyimages.com

56. Thank you

57. 10 non-fashion or footwear brand
Instagram accounts to follow for
inspiration
Jamie McQuary, Marketing Manager – digital and social media,
Starbucks UK

58. +105,000 Followers

59. +61,000 Followers

60. +254,000 Followers

61. +18,000 Followers

62. +157,000 Followers

63. +189,000 Followers

64. +71,000 Followers

65. +85,000 Followers

66. ~107,000 Followers

67. +211,000 Followers

68. The irresistible rise of the selfie!
Richard Norton, Senior Copywriter, Indicia

69. © Indicia
#ISTHESELFIEHEALTHY

70. © Indicia
#YOUCANDOIT

71. © Indicia
#DMASELFIE

72. © Indicia
#ITSOKTOPHUB

73. © Indicia
#EARLYSELFIE

74. © Indicia
#ORIGINALTHINKER

75. © Indicia
#NUMEROUNO

76. © Indicia
#IMABELIEBER

77. © Indicia
#NUMBERCRUNCHING

78. © Indicia
#THEWORD

79. © Indicia
#WTF

80. © Indicia
#BAECAUGHTMESLIPPIN

81. © Indicia
#CLASSICMEME

82. © Indicia
#EXTREMECATMEME

83. © Indicia
#EMPOWERMENT

84. © Indicia
#PROJECTION

85. © Indicia
#AFFIRMATION

86. © Indicia
#KLAXON

87. © Indicia
#COMPETITIONME

88. © Indicia
#BANDWAGON

89. © Indicia
#ACKNOWLEDGEME

90. © Indicia
#RESPECTME

91. © Indicia
#UNDERSTANDME

92. © Indicia
#CELEBRATEME

93. © Indicia
#GOBEYOND

94. © Indicia
#WINNERS

95. © Indicia
#LOSERS

96. © Indicia
#NATURALORDER

97. © Indicia
#SORRYCLIVE

98. © Indicia
#HERETOSTAY

99. © Indicia
#EMBRACE

100. © Indicia
#DMASELFIE

101. © Indicia
#THANKYOU

102. Creativity that Scales
Yutaro Kojima, Creative Strategist, facebook
Not Available

103. Panel Discussion