This was an office presentation that I gave on April 14th, 2009 to my colleagues regarding social networking and how to use it for business.

1. Social Networking Online
By Sarah Taylor

2. Today’s Tour
The Basics of a Network and Profile

What To Do When You Get There

Suggested Networks To Join

Networking To Build Business


3. Why Network Online?
It’s the virtual online equivalent of
• Paper advertising
• Yard signs
• Open Houses
And it’s FREE and available 24/7

5. Social
Friendly Relationships and Companionship
Network
Connection, Distribution, Cultivation, Assoc
iation
Online
Managed, Operated, and Maintained on the
Internet

6. What Are Your Intentions?
Business
Pleasure
Learn how to be balanced

7. Disclaimer
Social Networking takes
Time and Experience
In order to reap the full rewards you must
stay
Committed and Educated

8. The Basics of
NETWORKS & PROFILES

9. Networks Profiles
A website to join and interact with An online representation of
other members. what you’re like in the “Real
World”
May have a specific theme or be
open to anything.
User Generated Content
Avatar

Groups

Profile Data

Events

“About Me” Section

Q+A

Photos

Forums /

Status Updates

Discussions
Other Networks

Polls


10. Get Branded
(Stay Branded)
The ABC’s of
Consistency:
•Avatar
•Blurb “About Me”
•Content
My Personal Avatar

11. Consistent
Updates
My Personal Avatar
My
Signatur
e
“Blurb”

12. USEFUL TIPS
Don’t be a salesperson

◦ Instead, be seen as a Resource
◦ Show Your Personality
Set a time limit or specific day to network

◦ Examples: Mondays  Linked In Mornings 
Facebook
Watch the pros to learn how they do it


13. When You Get There
WHAT TO DO?

14. JOIN A GROUP
How to Interact
Find Your Niche

◦ Dog-Lovers
◦ Knitting
◦ Realtors
Contribute

◦ Ask + Answer Questions
◦ Join in on Discussions and Conversations

15. BLOGS / POSTS / ARTICLES
How to Interact
Show You’re The Expert

◦ Blog or Post about
 Commonly Asked Questions
 Market Conditions
 Success Stories of Clients Finding Good Deals
Don’t Rant; keep your cool

 Have fun – it doesn’t always have to be
business

16. PICTURES
How to Interact
Show off the market

◦ Community Events
◦ Property Listings
Connect on a personal level

◦ Pets, Hobbies, Vacations
Tag your photos

◦ The two concepts: Tagging People / Tagging
Categories*
*Helps with Search Engine Rankings

17. SUGGESTED
NETWORKS

18. Facebook
Personal and Business
Stay in touch with friends,
relatives, and business associate
Utilize
• Status Updates
• Photo Albums
• Event Calendar
• Birthday Reminders
• Notes
• Groups
• Other “Apps” for fun

19. Active Rain
Real Estate Network
• Read Blogs on EVERY topic
• Learn from Professionals
around the nation
• Post your articles locally
• Show off your listings
• Connect with other Realtors

20. Linked In
Professional
Network
Your online resume
Show off your
• Current employment
• Education and Awards
• Skills and Achievements
• Testimonials
Interact with Business Groups
Make contacts with other
professionals

21. Networking to
BUILD BUSINESS

22. Networking For Business
Call to
action
Sticky Easy to
Factor Contact
Your
Website
Follow
Traffic
Up

23. Do’s and Don’t for Business
Don’t create a profile and
Do maintain your profile
 
abandon it
◦ Keep track of where you
Don’t be all business all the
are online and keep it 
updated time
Do give your readers a way
 Don’t friend request

back to your website someone you don’t know
Do give useful business
 without telling them why
tips and updates on
occasion

24. A Demonstration of the
POSSIBILITIES

25. Networks
• Blog Feeds • Creating
• Status
• Twitter Permanent
Followers
Updates
Feeds
• Articles
RSS Subscription

26. Twitter-ing About My Day

27. Facebook Status Update from
Twitter

28. Writing a New Blog Post

29. My “Feed” Distributed Online

30. Q+A