This document provides an overview of basic SEO (search engine optimization). It discusses what SEO is, why it's important, and some key ranking factors including content, technical elements, and link building. SEO is the process of getting organic or "free" traffic from search engines through things like optimizing titles, meta descriptions, internal linking structure, and social sharing to increase rankings and website visibility. The document includes references and mentions using tools like Moz and Google to help optimize a website for search engines.

1. Basic SEO
Chak Saray / 30 June 2017

2. Agenda
● What & Why SEO?
● SERP
● Ranking Factors
● References
● Tools & Video Demo
● Q&A

3. What is SEO?
It is the technique of getting traffic
for ‘Free’ and ‘Organic’.

4. Why Should You Care?
- Increase traffic (get higher
ranking)
- Generate leads
- Boost sales

5. SERP
Search Engine Result Page:
- CCP
- SEO

6. SERP
SEO result element:
- Title
- URL
- Description

7. Ranking & Factors
- Content
- Technical
- Link

8. Ranking Factors
Content:
- Fresh
- Original
- Keyword used
- Relevance/In demand
- Grammarly
SEO
The power of - Fresh, Original Content

9. Ranking Factors
Technical:
- Title tags
- Meta Description
- Anchor text in links
- Keywords used in texts
- Internal and external links
- H1, H2, H3…
- Alt Tags
- Domain name
- Sitemap
- Responsive
- Website Pages accessibility

10. Ranking Factors
Technical:
H1 ⇒ Very very important keyword
H2 ⇒ Very important keyword
H3 ⇒ important keyword

11. Ranking Factors
Link Building:
Internal Link Internal Link

12. Ranking Factors

13. Ranking Factors
Social sharing:
- Share
- Like
- Comment
- Mention
- Following
- Link

14. References
- Moz https://moz.com/learn/seo/what-is-seo
- Wikipedia: https://en.wikipedia.org/wiki/Search_engine_optimization
- https://www.whatisseo.com/

15. Some Tools

16. VIDEO

17. Thanks You!!!