Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Basic seo

1,876 views

Published on

Basic SEO, if you are newer to SEO, let's have a try!! This slide is for SEO beginner who wants to explore digital marketing, SEARCH ENGINE OPTIMIZATION technique.

Published in: Technology

Basic seo

  1. 1. Basic SEO Chak Saray / 30 June 2017
  2. 2. Agenda ● What & Why SEO? ● SERP ● Ranking Factors ● References ● Tools & Video Demo ● Q&A
  3. 3. What is SEO? It is the technique of getting traffic for ‘Free’ and ‘Organic’.
  4. 4. Why Should You Care? - Increase traffic (get higher ranking) - Generate leads - Boost sales
  5. 5. SERP Search Engine Result Page: - CCP - SEO
  6. 6. SERP SEO result element: - Title - URL - Description
  7. 7. Ranking & Factors - Content - Technical - Link
  8. 8. Ranking Factors Content: - Fresh - Original - Keyword used - Relevance/In demand - Grammarly SEO The power of - Fresh, Original Content
  9. 9. Ranking Factors Technical: - Title tags - Meta Description - Anchor text in links - Keywords used in texts - Internal and external links - H1, H2, H3… - Alt Tags - Domain name - Sitemap - Responsive - Website Pages accessibility
  10. 10. Ranking Factors Technical: H1 ⇒ Very very important keyword H2 ⇒ Very important keyword H3 ⇒ important keyword
  11. 11. Ranking Factors Link Building: Internal Link Internal Link
  12. 12. Ranking Factors
  13. 13. Ranking Factors Social sharing: - Share - Like - Comment - Mention - Following - Link
  14. 14. References - Moz https://moz.com/learn/seo/what-is-seo - Wikipedia: https://en.wikipedia.org/wiki/Search_engine_optimization - https://www.whatisseo.com/
  15. 15. Some Tools
  16. 16. VIDEO
  17. 17. Thanks You!!!

×