"Above The Fold" is one of the most important portion of a webpage which should be designed taking care of few essential things in order to engage more people. These presentation would give you a fair idea to design your homepage to make it more responsive.

1. Things To Do

2. What Is “The Fold” In A Responsive Design
It indicates the portion of the webpage that is visible in
the browser window when the page first loads.

3. Importance Of “Above The Fold” Concept
➢ It’s what the people first see.
➢ It’s where people spend most of their time.
➢ It’s what attracts most of the attention.
www.quicksprout.com/2017/06/14/the-comprehensive-list-of-what-needs-to-be-above-the-fold-on-your-homepage/

4. Unique Selling Proposition
It is a factor that differentiates a products from its
competitors like giving unique offers or services.

5. Headline
Within three seconds your websites need to tell visitors
what your business offers and so get a catchy headline.

6. Sub Headline
It should supplement the headline by offering a brief
description of what you want to do or what you offer to do.

7. Supporting Image
Use an image that clearly indicates what you offer.Use
images that captures emotions and cause actions.

8. Brand Logo
Brand recognition is of utmost importance.Brand logo
of major companies are always included above the fold.

9. Simple Navigation
Make the navigation menu visible at the top of the
webpage and organize the links in a hierarchical structure.

10. Primary Call To Action
Include two-three call to action button above the fold
that places the user in a spot that are easy to find.

11. Phone No vs No Phone No
A/B testing is done on a homepage by including contact info in one
variations and not including the contact info in another variations.
Results
❏ 53.96% of sign ups originated
from home page with phone
number.
❏ 46.04% of sign ups originated
from home page without
phone number.
❏ Conversion Increase:
+.5%(half of percent
increase)
courtesy:https://blog.kissmetrics.com/results-from-flowr/

13. Content
To generate more lead you have feature a great
content.Put the content in a more graphical way.

14. Heat Map
You can see exactly what percentage of website visitors click on any
clickable area of your site.This is so useful because you can see if people
are actually clicking on all of the buttons, links, etc. on any given page.
Courtesy:https://www.searchenginejournal.com/google-analytics-user-behavior/202964/

16. Search
Design a simple box that lives at the top of your website for search. The top
right corner is the most popular location, using that space is expected and
easy for users to find.

17. Informational Footer
The footer is at the bottom of the page, it is a logical location for a small
site map, company or contact information, links and context for your site.