Content writing tips include focusing on key phrases rather than just keywords, keeping headlines under 120 characters for social media shares, and including geo-targeted keywords if most business comes from a local area. Content should be between 400-1000 words to be informative without being overkill, and act as a magnet to attract web traffic by being relevant to the business. When writing, focus on crafting headlines and key phrases that search engines can index in the first 65 characters.