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CREATIVE IDEAS
@sarmisthataraf
510-490-9900
Throughout the four-day show at International
Consumer Electronics the hired dancers drew crowds
every 10 to 15 minutes, a...
Booth Staffers folded paper cranes using Direct Source’s paper.
Distributing the cranes to attendees along with an origami...
Jack Morton

Backwall turns into Blackboard
Brazfloor LLC

Power of negative.
One piece of the puzzle flooring was removed to
highlight the puzzle-piece-shaped void. ...
Firmly grounded on doodles and drawings, these vignettes were adorned with sketches and 3-D
graphics that ran amok, tumbli...
BRUNNER

Hanging sign? That is so dated.
By placing its products [chairs in this case] in an unorthodox setting,
Brunner f...
www.exhibitoronline.com

Impressive
in-booth experience!

Sennheiser USA

Comprising six airplane seats, a curved tension-...
Photosound

Fusion of booth and
brand attributes.
Corporate, royal-purple color was splashed on booth’s
walls, furniture, ...
To distinguish from the crowd, TSF rented
a baby grand piano and hired a professional
pianist for its huge 20-by-40-foot b...
Highlighting the Mangar logo and website,
the clear plastic pens came wrapped in the
company’s easy-to-open packaging.
Att...
L&C Stendal

Extraordinary placement.
www.exhibitoronline.com

Goody bag goodness.

Pexagon Technology, Inc.

Instead of a traditional paper press kit, media re...
www.exhibitoronline.com

Wear the benefits.

M odern Carpet Tool s Ltd

Carpet-seam tape helps prevent carpet seams from p...
Kikkerland Design Inc.

Soup’s on.

With a 10-by-20-foot space reserved,
Kikkerland set out to create a booth that would
a...
Study finds jolt to the brain boosts memorability.
That is what exact Dandy does.
The exhibition dissects Dandy into piece...
STOP N GROW

Freebie that says it all....
Norwegian Design Council

Call for contrast.
Let’s get started!
@sarmisthataraf
Sarmistha Tarafder
www.skybay.com
510-490-9900
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Creative ideas for events and #tradeshows

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Marketing focused on making the consumer’s brand experience positive, memorable and viral.

Published in: Marketing, Business, Technology

Creative ideas for events and #tradeshows

  1. 1. CREATIVE IDEAS @sarmisthataraf 510-490-9900
  2. 2. Throughout the four-day show at International Consumer Electronics the hired dancers drew crowds every 10 to 15 minutes, as they performed the tango clad in authentic Spanish regalia. Fantastic way to increase awareness of the company’s new tango-titled offering. photography by bruno pagnanelli Pocket Tango by 8x8 Inc. Tango anyone?
  3. 3. Booth Staffers folded paper cranes using Direct Source’s paper. Distributing the cranes to attendees along with an origami kit featuring the company’s paper, staffers explained that creating one of the company’s eye-catching bags was just like creating a work of art. www.exhibitoronline.com Direct Source Packaging Co. Orchestrated origami.
  4. 4. Jack Morton Backwall turns into Blackboard
  5. 5. Brazfloor LLC Power of negative. One piece of the puzzle flooring was removed to highlight the puzzle-piece-shaped void. The simple but eye-catching flooring tactic forced all to stop and stare, allowing staffers to open a conversation about not only the puzzle-floor product, but also Brazfloor’s other lines of Brazilian hardwoods. www.exhibitoronline.com
  6. 6. Firmly grounded on doodles and drawings, these vignettes were adorned with sketches and 3-D graphics that ran amok, tumbling off journal pages, wiggling across booth carpet, and scattering onto the back wall. Notice the moped in the backwall; drives home the idea how their products can impact reality. http://www.exhibitoronline.com/exhibitormagazine/may12/eda_htc.asp#.Up5BVI28rlh HTC | quietly brilliant Whimsical and skillful.
  7. 7. BRUNNER Hanging sign? That is so dated. By placing its products [chairs in this case] in an unorthodox setting, Brunner found a way to keep curious attendees on the edge of their seats. Brunner’s plastic-mesh 60 chairs in varying colors from an overhead truss by thin steel cables at different angles. It was magical. http://www.exhibitoronline.com/exhibitormagazine/may12/eda_brunner.asp#.UpzCGI28rli
  8. 8. www.exhibitoronline.com Impressive in-booth experience! Sennheiser USA Comprising six airplane seats, a curved tension-fabric wall with window cutouts, and a plasma screen that ran the promotional “in-flight” video, the faux airplane cabin allowed booth visitors to feel as if they were flying the friendly skies while actually soaking up the company’s key messages. During the presentation, staffers dressed as flight attendants distributed treats to complete the airplane-themed experience.
  9. 9. Photosound Fusion of booth and brand attributes. Corporate, royal-purple color was splashed on booth’s walls, furniture, chandeliers, business cards - and even its bubbly. Staffers poured booth visitors a flute of champagne or sparkling water that was shaded the same color as the exhibit’s other design elements. By combining its brand and booth attributes with an offering few U.S. exhibitors serve and even fewer connect to their brand, Photosound turned its potable into a potent promotion. www.exhibitoronline.com
  10. 10. To distinguish from the crowd, TSF rented a baby grand piano and hired a professional pianist for its huge 20-by-40-foot booth space. Curious attendees streamed in, requesting everything from show tunes to classic rock. Staffers approached the gathering attendees to make small talk about the songs and chat about how the company could fashion cost-conscious but equally creative exhibits for them. www.exhibitoronline.com Trade Show Fabrications West Singing lean all the way.
  11. 11. Highlighting the Mangar logo and website, the clear plastic pens came wrapped in the company’s easy-to-open packaging. Attendees not only got to test out the medical packaging; they also walked away with one of a kind gift that reminded them of Mangar every time they used it. www.exhibitoronline.com Mangar Medical Packaging Sign it with syringe.
  12. 12. L&C Stendal Extraordinary placement.
  13. 13. www.exhibitoronline.com Goody bag goodness. Pexagon Technology, Inc. Instead of a traditional paper press kit, media reps received a small muslin bag with the words “Pexagon’s Paperless Press Kit” stamped on it in green ink. Inside, a business card-sized USB bore the words “Be Green with ENVi Booth #1571.” The drive contained photos and press releases, including one featuring Pexagon’s new software, ENVi. The humble little bag grabbed journalists’ attention, while the info on the USB answered all their questions.
  14. 14. www.exhibitoronline.com Wear the benefits. M odern Carpet Tool s Ltd Carpet-seam tape helps prevent carpet seams from peaking - this concept was embroidered on the the back of staffers’ shirts with the words “No peaking” along with an illustrated image of a puckering carpet seam. Engaged in conversations with attendees, staffers communicated the product’s key benefit without uttering a single word.
  15. 15. Kikkerland Design Inc. Soup’s on. With a 10-by-20-foot space reserved, Kikkerland set out to create a booth that would appeal to designers. The exhibit needed to highlight the company as an attractive, forward-thinking place to work. A warm success story. http://www.exhibitoronline.com/topics/article.asp?ID=682&catID=78#.Up-rro28rli
  16. 16. Study finds jolt to the brain boosts memorability. That is what exact Dandy does. The exhibition dissects Dandy into pieces, in order to expose the details that makes the Dandy. www.formuswithlove.se/ Dandy Exhibition, Stockholm Jolt to the brain.
  17. 17. STOP N GROW Freebie that says it all....
  18. 18. Norwegian Design Council Call for contrast.
  19. 19. Let’s get started! @sarmisthataraf Sarmistha Tarafder www.skybay.com 510-490-9900

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