The world of design can be quite daunting for #tradeshow marketers out there. The different ways that you can design your space that highlights your brand is varied and quite fascinating The challenge is how do you tell your story that is real and approachable.
You might want to download the book at http://exhibits.skybay.com/design-ideas-for-trade-shows-and-3d-presentations
Clutter and confusion are failures of design
Good design is a renaissance attitude that
combines technology, cognitive science,
human need, and beauty to produce
something that the world didn’t know
it was missing.– Paola Antonelli
The principles of design are the building
blocks to attain certain goals.
primarily it gets people to do what you want.
to focus on.
Contrast is a
Repeated use of
shape, color, or
Within the depths
lives the integrity
It lends wholeness,
is all about
wholeness. It is
the easiest way
to achieve unity.
Nothing exists without its opposite
The yin and yang of stark contrasts create a notion of a fine balance
Our eyes crave for contrast.
The essence of any element is defined
by its value, properties, or quality relative to
something else. And, that is where
contrast comes in play.
Use contrast to attain advantageous results
in your designs and presentations.
Diagonal versus Straight
Geometric versus Organic
Smooth versus Bevel
Dark versus Light
Ordinary versus Extraordinary
You have to be aware of all the latent
possibilities that give a work its special
its atmosphere, its
moods, its contrasts
– Alfred Brendel
Each repetition has a new meaning
There is nothing more difficult to master than repetition. When it’s well done, it’s like a little echo, like waves, poetry itself
Repetition calls for visual excitement
by enriching the object of interest. Acting as a
connevtive tissue, it lends unity in design.
Create visual echo by repeating
elements that highlights degrees of variation.
Repetition creates charm and symmetry
of shapes creates awed admiration
but does not
want to be bored. It likes familiarity,
The eye loves repetition,
but needs surprises. –Edith Bergstrom
Jali, Humayun’s Tomb, Delhi
Alignment begins with a constituency of one
Elements sharing a common axis supports an unified space
In the complex visual world,
alignment is the unseen filament
that creates a visual connection
with the elements of design.
Alignment creates order out of chaos.
It communicates a purpose in the
placement of products.
Creates a Focal point
Creates the Illusion
of space awareness
Creates Heightened Sense
message work in concert
your brand and your
Alignment is that optiamal state where
to propel profit and goodwill.
It is all about proximity
Putting things together visually that belong together reduces clutter, and establishes visual hierarchy
Proximity is derived from the Gestalt theory of
visual perception. We are always seeking a
gestalt or unified whole.
Our mind wants to simplify and organize information.
It does this by grouping elements together to
create new wholes. Understanding how the mind
groups elements (by proximity, similarity,
continuation and alignment) helps us
understand how unity can be achieved.
An old surrealist trick was to take
images that had no business being
together and plopping them into the
Your mind wants
to make associations.
Design does that all the time. –Art Chantry
Space, the wonderful something in nothing
The ideal space must contain elements of magic, serenity, sorcery and mystery
White space is
It is the foundation of good design.
Strategic and effective use of white space through
out your design is a proven way to demonstrate
to the elements in the design
Photo: Global Experience Specialists, 2011 ABC Kids Expo in Louisville
steeers the flow in design
The ideal space must contain elements
of magic, serenity, sorcery and mystery.
Attention is a main asset in marketing
Marketing is all about directing attention
Seizing attention and directing it
towards a desired outcome is
the ultimate goal of your design.
ignore everything else and pay attention to me!
breaks the monotony of the space
capture light for a phenomenal outome
“The whole is greater than the sum of its parts.” –Aristotle
what do you feel?
C olo r
The first problem of communication is
getting people’s attention.
Break a pattern
The most basic way to get someone’s
attention is this:
a reflection of balance, harmony, logic and abstract beauty
create a memorable design
you need to start with a thought that’s worth remember
— Thomas Manss
If you like what you see, download the
62 page visual guide at
what is your story?
Every great design begins with an even better story.
— Lorinda Mamo
Share it with us.
Sarmistha Tarafder [email@example.com]