1.
Clutter and confusion are failures of design
Good design is a renaissance attitude that
combines technology, cognitive science,
human need, and beauty to produce
something that the world didn’t know
it was missing.– Paola Antonelli

2.
The principles of design are the building
blocks to attain certain goals.
primarily it gets people to do what you want.

3.
white
space
Stand out
from the
crowd and
give your
eye the
needed
space
to focus on.
CRAP
Contrast is a
dynamite
design principle
that creates
powerful
visual spread.
Repeated use of
shape, color, or
other elements
lends
regularity and
rythmic poetry.
Within the depths
of alignment,
lives the integrity
of design.
It lends wholeness,
nothing lacking,
nothing broken.
Proximity
is all about
projecting
wholeness. It is
the easiest way
to achieve unity.
Techniques
that
guide your
audience
with
directional
cues.
directing
attention

4.
Nothing exists without its opposite
The yin and yang of stark contrasts create a notion of a fine balance

5.
Contrast
Our eyes crave for contrast.
The essence of any element is defined
by its value, properties, or quality relative to
something else. And, that is where
contrast comes in play.
Use contrast to attain advantageous results
in your designs and presentations.
http://www.anthropologie.com/

6.
includes orientation
Contrast
Diagonal versus Straight
http://www.skyline.com/

7.
includes shape,
Contrast
Geometric versus Organic
http://www.blueverticalstudio.com/burkhardt-leitner-exhibition-stand-by-burkhardt-leitner/

8.
includes topography
Contrast
Smooth versus Bevel
http://www.studioandrewhoward.com/portfolio/exhibitions/gateways-exhibition/

9.
includes color,
Contrast
Dark versus Light
http://www.louisvuitton.com

10.
Contrastscale
includes
Ordinary versus Extraordinary
http://www.projekt-pilot.de/en/project/familiar-reading-worlds-graefe-unzer#1

11.
Contrast
includes positioning
Fosters Focus

12.
You have to be aware of all the latent
possibilities that give a work its special
character –
its atmosphere, its
moods, its contrasts
– Alfred Brendel
http://www.behance.net/gallery/BsAs/1872179

13.
Each repetition has a new meaning
There is nothing more difficult to master than repetition. When it’s well done, it’s like a little echo, like waves, poetry itself

14.
Repetition
Repetition calls for visual excitement
by enriching the object of interest. Acting as a
connevtive tissue, it lends unity in design.
Create visual echo by repeating
elements that highlights degrees of variation.
http://www.behance.net/dart-design

15.
radial
Repetition creates charm and symmetry
http://www.folkartmuseum.org

16.
angular
Repetition
Drives Vitality
http://www.behance.net/gallery/adidas-stand/7439373

17.
innovative
Repetition
Dispels Monotony
http://www.archilovers.com/p64273/i--%D1%81ity---Russian-Pavilion

18.
alternating
Repetition
Creates Intesresting Iterations

19.
gradual
Repetition
Creates Interrelatedness
http://www.coroflot.com/GoExhibitions/SELECTED-PHOTOS

20.
Repetition
of shapes creates awed admiration
http://www.folkartmuseum.org

21.
but does not
want to be bored. It likes familiarity,
The eye loves repetition,
but needs surprises. –Edith Bergstrom
Jali, Humayun’s Tomb, Delhi

22.
Alignment begins with a constituency of one
Elements sharing a common axis supports an unified space

23.
Alignment
In the complex visual world,
alignment is the unseen filament
that creates a visual connection
with the elements of design.
Alignment creates order out of chaos.
It communicates a purpose in the
placement of products.
www.pinterest.com

24.
center
Alignment
Creates a Focal point
www.louisvuitton.com/

25.
edge Alignment
http://www.thewindowshopper.co.uk/2012/07/22/boden-aw-press-day-vm-picks/
Creates Order
http://internationalvisual.wordpress.com/2012/05/11/boden-book-feature-wall/

26.
converging
Alignment
of expanded
Space
Creates the Illusion
http://wildinkpress.com/blog/2011/05/23/

27.
horizontal
Alignment
Creates Movement
http://www.pinterest.com/alienwang/

28.
vertical
Alignment
of space awareness
Creates Heightened Sense
www.exhibitoronline.com

29.
message work in concert
your brand and your
Alignment is that optiamal state where
to propel profit and goodwill.
http://imaginethese.blogspot.com/2011/06/trade-fair-stand-design-hanover-fair.html

30.
It is all about proximity
Putting things together visually that belong together reduces clutter, and establishes visual hierarchy

31.
Proximity
Proximity is derived from the Gestalt theory of
visual perception. We are always seeking a
gestalt or unified whole.
Our mind wants to simplify and organize information.
It does this by grouping elements together to
create new wholes. Understanding how the mind
groups elements (by proximity, similarity,
continuation and alignment) helps us
understand how unity can be achieved.
http://www.pinterest.com

32.
Proximity
REDUCES
Chaos
http://www.atelier522.com/de/#/view/91/

33.
creates an unified composition
Proximity
www.nike.com

34.
establishes visual hierarcy
Proximity
http://www.atelier522.com/de/#/view/20/

35.
amplifies harmony
Proximity
http://www.designboom.com

36.
An old surrealist trick was to take
images that had no business being
together and plopping them into the
same image.
Your mind wants
to make associations.
Design does that all the time. –Art Chantry
http://www.behance.net/gallery/BsAs/1872179

37.
Space, the wonderful something in nothing
The ideal space must contain elements of magic, serenity, sorcery and mystery

38.
White Space
White space is
not
empty space.
It is the foundation of good design.
Strategic and effective use of white space through
out your design is a proven way to demonstrate
clear cohesion.
http://www.chrismaclean.co.uk/QAGOMA

39.
active
White Space
to the elements in the design
Draws Attention
http://momadesignstudio.org/Exquisite-Corpses

40.
passive
White Space
encourages enticement
Launches Curiosity
Photo: Global Experience Specialists, 2011 ABC Kids Expo in Louisville

41.
provides respite
White Space
Enables Modulation
www.pinterest.com

42.
White Space
Enables Balance
http://www.behance.net/gallery/Fat-Fat-Fit-Golds-Gym/1867961

43.
White Space
commands attention
Enables Legibiity
http://www.archdaily.com
momadesignstudio.org

44.
steeers the flow in design
White Space
Enables Fusion
http://www.atelier522.com/en#/view/16/

45.
The ideal space must contain elements
of magic, serenity, sorcery and mystery.
–Luis Barragan
http://www.behance.net/gallery/Live-with-less-poster-contest/5170389

46.
Attention is a main asset in marketing
Marketing is all about directing attention

47.
Directing
attention
Seizing attention and directing it
towards a desired outcome is
the ultimate goal of your design.
http://www.behance.net/gallery/Port-Typeface/6747553

48.
Directing
attention
ignore everything else and pay attention to me!
Arrows
http://www.pinterest.com

49.
Directing
attention
converging lines convey lightning dynamism
Pathways
http://www.coroflot.com/GoExhibitions/SELECTED-PHOTOS

50.
Directing
attention
strong, zestful, shapes
Punctuation
http://retaildesignblog.net/2011/11/19/playlife-store-treviso-italy/

51.
Directing
attention
accentuates substance
Continuation
http://www.euroshop.com

52.
Directing
attention
directs emphasis Isolation
http://www.atelier522.com/de/#/view/94/

53.
Directing
attention
encourages curiosity
Encapsulation
http://www.skyline.com

54.
Directing
attention
Surprise
Interruption
breaks the monotony of the space
http://www.pinterest.com

55.
Directing
attention
capture light for a phenomenal outome
Contrast
http://www.fubiz.net/usersstuff/cone-of-light-audi-ags-visionary-exhibition-stand-concept-at-the-consumer-electronics-show-2013-ces-las-vegas-january-2013/

56.
Directing
attention
Visual Cues
“The whole is greater than the sum of its parts.” –Aristotle
http://www.atelier522.com/de/

57.
Directing
attention
what do you feel?
C olo r
http://www.ansorg.com

58.
The first problem of communication is
getting people’s attention.
Break a pattern
The most basic way to get someone’s
attention is this:
.
–Chip Heath
http://www.behance.net/gallery/Motion-Theater/10484077

59.
CRAP
directing attention
white space
a reflection of balance, harmony, logic and abstract beauty
http://www.designboom.com/design/bao-bao-issey-miyake-shinjuku/

60.
TO
create a memorable design
ing.
you need to start with a thought that’s worth remember
— Thomas Manss

61.
If you like what you see, download the
http://exhibits.skybay.com/design-principles-for-tradeshows-and-presentations
62 page visual guide at
what is your story?
Every great design begins with an even better story.
— Lorinda Mamo
Share it with us.
Sarmistha Tarafder [starafder@skybay.com]
@sarmisthataraf [510-490-9900]