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SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT

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#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase.


When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'.

#PRE-EVENT PLANNING

Create a calendar for #event marketing.

Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign.

Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are....

1. Talk about your industry

2. Talk about contextual relevance of your brand related to your industry

3. Highlight the pressing issues that your customers are facing

NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust.

Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas:

https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows


THE PROMISE AND DEFINITION OF ENGAGEMENT

According to Brian Solis, author of ENGAGE,
#Engagement is defined by how a #brand and customer connect within their #network and channels of relevance.

Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value.


Your base metrics for engagement.

1. DEFINE if your engagement is a conversation, a comment, @reply or RT
2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need.
3. DEFINE if your engagement is a conversion from a state of consideration to one of action.
4. DEFINE if your engagement occurs before, during or after the sale.
5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content.
6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such.
7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value.
8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services.


If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising.
https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html

Published in: Social Media
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SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT

  1. 1. SOCIALIZATION OF YOUR BRAND 4 Social Media 'Care Chats' for Empowered Engagement
  2. 2. your message can struggle to fit in.
  3. 3. your caring can make you stand out. OR
  4. 4. caring IS THE CROWN OF ENGAGEMENT
  5. 5. GET PEOPLE INTERESTED THE ABCs OF caring BRAND LOYALTYAWARENESS COMMUNITY GET PEOPLE COME BACK FOR MORE GET PEOPLE ENGAGED
  6. 6. 4caring questions for enchanting engagement
  7. 7. What is unique about you? ASK YOUR AUDIENCE 1
  8. 8. AN UNIQUE GIFTtheir reward THEY COLLECT FROM YOUR EXHIBITING SPACE
  9. 9. What does your creative self look like? ASK YOUR AUDIENCE 2
  10. 10. Encourage participation by creating few templates which they can use to drop their images on. Embolden them to reveal themselves – their perceptions and emotions.
  11. 11. their reward MEMORY TRIGGERS CONVERSATION SHAPING
  12. 12. What does it take to do your job? ASK YOUR AUDIENCE 3
  13. 13. When you ask your prospects about their job, you are speaking in their language, and that directly speaks to their heart. empathy is the bedrock of engagement their reward your payoff THEY FEEL VALUED AND APPRECIATED Ask enough people, you will find emerging pattern of stories. Weave their stories in your design, products and advertisements. YOU GET TO HARNESS THEIR ATTENTION
  14. 14. What will it take to help you do your job better? 4 ASK YOUR AUDIENCE
  15. 15. to align this is the chance YOUR PROFIT with THEIR PURPOSE
  16. 16. Create an in-booth presentation and that talks about how you can help them succeed in their job. become an active co-creator their reward your payoff THEY FEEL VALUED AND APPRECIATED This is one of the best way to turn your audience into collaborators, supporters, and trusted fans. YOU GET TO TAP INTO THIER TRUST
  17. 17. give away your 'caring' ideas yep, it works! for free.
  18. 18. STAY TUNED FOR UPDATES Now, get started in socializing your BRAND!

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