This is a case study of "How Dell Used Various Forms of Media For Marketing". The main focus is on the social media strategy of Dell and how it was the first company to use social media as a platform to engage customers , advertise , create a global community and especially conduct sales. The case study explains the complete transition of Dell Inc. in the digital era of business.

1. US OF VARIOUS M DIA
FOR
MARK TING

2. QUICK FACTS ABOUT D LL
• 1984- MICHAEL DELL FOUNDED THE COMPANY , INITIALLY CALLED PCs
LIMITED.
• 1988 - COMPANY IS REBRANDED AS DELL COMPUTER CORP.
• 1992- ENTERED IN FORTUNE 500 COMPANIES.
• 1996- LAUNCH OF DELL.COM .
• 2001- DELL BECOMES NO.1 COMPUTER SYSTEMS PROVIDER
WORLDWIDE.
• 2007- MICHAEL DELL RETURNS AS CEO AND STARTS WITH DELL 2.0
PHASE. INTRODUCTION OF “VOSTRO” LINE.
• 2009- ACCQUISITION OF PEROT SYSTEMS AND ENTERS SMARTPHONE
MARKET

3. UNDERSTANDING
DELL INC.
AND
ITS STRATEGIES

4. DESKTOP PCs SERVERS
STORAGE MOBILITY DEVICES
SOFTWARES & SERVICES FINANCIAL SERVICES
WHAT DOES DELL OFFER ?

5. DELL FOLLOWS
“MARKETING ORIENTATION”
PHILOSOPHY
&
“CUSTOMER DRIVEN
INNOVATION”

6. DELL ACHIEVES THIS THROUGH : -
-DIRECT MARKETING STRATEGY.
-MAXIMUM UTILIZATION OF INTERNET.
-JIT MANUFACTURING.
-COST EFFICIENT PRODUCTS.
- EXCELLENT AFTER SALES SERVICE.

7. SO , WHAT ALL
VARIOUS MEDIA DOES
DELL USE FOR
MARKETING ?

8. 1. SOCIAL MEDIA

9. @Dell
@Direct2Dell
@DellEnterprise
@DellCares
@IdeaStorm
@DellPartnerDirect
@DellServices
@DellHealth
@DellSecurity
@DellJobs
@Alienware and many more
@

10. @
•Dell
•Dell Business
•Dell Outlet
•Dell Storage
•Dell Services
•Dell Auction
•Dell Services
•Dell India
•Dell Australia for Business
•Dell Taiwan
•Alienware and many more

11. DELL ON YOUTUBE
DELL ON LINKEDIN
DELL ON SINA
DELL ON YOUKU
DELL ON STORIFYME
DELL ON RENREN
DELL ON PINTEREST
DELL ON FLICKR

12. 2. FORUMS BY DELL

13. DELL SMaC U
DELL THINK TANK PROGRAM

14. HOW DOES
DELL
CONTROL AND MANAGE
ALL SOCIAL MEDIA
OPERATIONS ?

15. SOCIAL MEDIA
COMMAND CENTRES

16. DELL INDIA

17. •Dell International started in India by opening a customer
contact center at Bangalore in 2001.
•In 2003, the second contact center was opened at
Hyderabad.
•The company operates its services from four centers
based at Bangalore, Hyderabad, Chandigarh and Gurgoan.
Dell is targeting the small and medium businesses
(SMB) in smaller towns in India as its main driver for
growth as the company believes this market sector is
growing rapidly.

18. MARKETING CAMPAIGNS
•First launched in India, Dell’s new advertising
campaign is titled – “Take Your Own Path”.
•Second and one of the most successful campaigns by
Dell in India was “Personal Achievement” campaign.

19. DELL DIGITAL JOURNEY

21. DELL SOCIAL MEDIA GROWTH

22. SO ,
WHAT HAVE WE
LEARNT FROM THE
CASE STUDY
OF
DELL MARKETING
PLANS ?

23. - THINK GLOBAL , ACT LOCAL
- BUILD YOUR NETWORK AND
STAY IN TOUCH
- DYNAMIC MODEL OF BUSINESS
- EXTEND SERVICES BEYOND THE
PRODUCT

24. REFERENCES
• CHAFFEY ( 2009 ) , CASE STUDY 8.2 , DELL GETS
CLOSERTO ITS CUSTOMER ONLINE.
• WWW.FORBES.COM
•WWW.UKESSAYS.COM
•WWW.CASESTUDYINC.COM
•WWW.SOCIALSAMOSA.COM , INTERVIEW OF RITU
GUPTA , DIRECTOR MARKETING , DELL INDIA ( 2013)
•WWW.SPRINKLR.COM
•WWW.SOCIALMEDIATRAINING.IN
•WWW.SIMPLIFY.COM
•WWW.123HELPME.COM
•WWW.DMNEWS.COM

25. THANK YOU
Created By : Sarthak Gupta
Email ID : sarthak7194@gmail.com