HOW TO DETERMINE POSITIONING?????
» Identifying target market and competition.
» Identifying POP’s and POD’s.
» Creating brand mantra to summerize the essence
of the brand.
Between 1930 and 1995
Philips was hosting many
campaigns and advertisement
Everything went in different
ways and direction.
THE TIME WHEN PHILIPS WAS HAVING A TOUGH TIME
Between 1970 and 1995
Competition grew more fierce.
Lost his shares.
Closed his all non core
THE LEVEL OF COMPETITION ESCALATED QUICKLY
IN BETWEEN THE
BRANDS LIKE LG ,SAMSUNG, PANASONIC etc.
OF MAKING LIVES
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