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Sasha Ermolenko Portfolio — Favorite Cases 2014

Portfolio — Favorite Cases 2014

Sasha Ermolenko Portfolio — Favorite Cases 2014

  1. 1. D I G I T A L A R T D I R E C T O R + 7 ( 9 2 5 ) 3 0 5 8 5 9 9 e x o @ n e k t o . c o m w w w . f a c e b o o k . c o m / s a s h a . e r m o l e n k o
  2. 2. F A V O R I T E C A S E S D I G I T A L A R T D I R E C T O R
  3. 3. ! ! ! ! Client Visa ! ! ! ! Agency Proximity Moscow BBDO Group B-reel Art direction ! ! www.sochi-scroll.ru O L Y M P I C A C T I V A T I O N S C R O L L T O S O C H I
  4. 4. S C R O L L T O S O C H I This year Russia hosted the Olympics, but for the majority of Russians the tickets turned out to be too expensive. Visa had 17 packages for two - and we aimed to give them to those who wanted to be there more than anything. ! O L Y M P I C A C T I V A T I O N During a year of training for the Olympics, a cross-country skier covers 15,000 km. We asked people to do exactly the same. In the two biggest social networks there appeared a virtual track from Vladivostok to Sochi, where everyone could surmount their 15,000 km – no matter their age, weight or job experience. The only thing they had to do was to scroll through as fast as they could and be the quickest to the finish line. Watch on Vimeo
  5. 5. A H M A D T E A M U S I C F E S T ! ! ! ! Client Ahmad Tea Ltd ! ! ! ! Agency Deluxe Interactive ! ! ! Art direction Design P R O M O S I T E www.ahmadteafest.ru
  6. 6. R E X O N A L O T U S F 1 ! ! ! ! Client Unilever ! ! ! ! Agency Deluxe Interactive Design P R O M O S I T E www.rexonalotus.ru
  7. 7. R E S P O N S I B L E K I L O M E T R E S ! ! ! ! Client Intouch ! ! ! ! Agency Proximity Moscow BBDO Group Art direction Motion graphics design ! A C T I V A T I O N www.be-in-touch.ru
  8. 8. R E S P O N S I B L E K I L O M E T R E S Speeding is a serious issue in Russia. It is the major contributor to Russia’s fifth place in the world’s ranking os road fatalities per year. ! The idea was simple: Let drivers help those who had become victims of fast driving by trips without speeding. The emotional message is strong. ! Intouch announced that it would donate 1,000,000 rubles to help those who had become victims of fast driving – if drivers would contribute by changing their driving habits. A C T I V A T I O N Drivers were asked to install an OK.INTOUCH app from AppStore or Google.Play, that recorded and analysed every trip by car. If the driver obeyed the speed limit for most of the trip, he would be given a green ticket with an amount of money to be added to a virtual bank. ! When Russia’s drivers had contributed 1 000 000 virtual rubles in total – which they did 2 times faster than was expected – Intouch donated the real sum. Watch on Vimeo
  9. 9. ! ! ! ! Client Henkel Art direction Design ! ! www.deni-sovetchikam.ru P R O M O S I T E U S E L E S S A D V I C E S ! ! ! ! Agency Deluxe Interactive
  10. 10. U S E L E S S A D V I C E S Женщины ежедневно слышат «из каждого утюга» бесчисленное множество разных советов по ведению домашнего хозяйства, команда агентства предложила бренду Дени 3 Актив занять противоположную позицию и высмеять советы и советчиков. P R O M O S I T E Каждая женщина лучше других знает, что нужно ей и ее семье и лезть к ней со своим видением бессмысленно и глупо, именно такими и получились собирательные образы главных советчиков в жизни каждой женщины «эксперта из телевизора», «подруги, которая всегда в тренде» и «умудренной жизненным опытом свекрови». ! . Watch on Vimeo
  11. 11. D I G I T A L A R T D I R E C T O R N O N C O M M E R C I A L
  12. 12. ! ! ! ! Client Local Time ! Branding Art direction Design ! ! www.localtime.ru I D E N T I T Y & P R O M O S I T E L O C A L T I M E A N T I C A F E
  13. 13. L O C A L T I M E A N T I C A F E LocalTime относится к проектам, меняющим город в лучшую сторону. Люди приходят сюда чтобы общаться с друзьями, знакомиться с новыми людьми, делиться своими идеями и отдыхать в уютной атмосфере оплачивая только время пребывания. I D E N T I T Y & P R O M O S I T E На сайте проекта можно как узнать расписание мастерклассов и событий пространства так и оставить заявку на проведение собственного мероприятия. Watch on Vimeo
  14. 14. D I G I T A L A R T D I R E C T O R B O N U S
  15. 15. Sasha Ermolenko Illustrations S E R I E S O F I L L U S T R A T I O N A N A T O M Y O F P A I N Want more?
  16. 16. S E R I E S O F I L L U S T R A T I O N S O U L G E O M E T R Y Sasha Ermolenko Illustrations Want more?
  17. 17. Want more? S E R I E S O F I L L U S T R A T I O N E M O T I O N S Sasha Ermolenko Illustrations
  18. 18. D I G I T A L A R T D I R E C T O R W A N T M O R E ? + 7 ( 9 2 5 ) 3 0 5 8 5 9 9 e x o @ n e k t o . c o m w w w . f a c e b o o k . c o m / s a s h a . e r m o l e n k o

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