Shaping Your Business with Digital Marketing During Lockdown
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This PPT is created for Offliners to use their time for Digitak Marketing Activities which are Conversion Focused.
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Shaping Your Business with Digital Marketing During Lockdown
- 1. Shaping Your Business with Implemementable, Conversion Focused Digital Marketing Techniques During Lockdown
- 3. Little About Me • Mechanical Engineer • Water Business Consulting (Still Running) • 2010 – Digital Mktg Consulting • Proud Mentor at BYST • Mentor at other institutes as well • Conducted 100’s of Trainings at entrepreneur institutes 30-04-2020
- 4. What do you mean by Conversion Focused Digital Marketing ? 4/30/2020 Poll 1
- 5. Digital against Non Digital Mktg •Highly Measurable •Highly Targetable •Flexibility (Time Hours can be set) •Highly Scalable •Branding easily possible 30-04-2020 Poll 2 ,3,4
- 6. Basic CFDM Setup Well Defined Customer Journey Map Well Defined Conversion Funnel Well Set-up Major Web Properties 30-04-2020
- 7. Customer Journey Map • Purpose : Make his journey easy, pleasant, He should feel coming again, being with you • Benefit for You : More Customers, More Retention • Method :- Study the existing CJM, Design a new Method. • For Survey : Use Google Forms 30-04-2020
- 8. Example of a Good Conversion Funnel Mouth to Mouth Networking Social Media Posting Advertisement Opportunities Immediate Conversion Successful Execution 30-04-2020 Prompt Follow Up Engage thru Social/Newsletter Future Conversion Poll 5 Poll 6
- 9. Major Online Web Properties Website with Important Pages GMB Page Facebook Page / LI Profile Business Whatsapp Youtube Channel/Account 30-04-2020
- 11. Next Steps …… Decide Your Online Business Model Decide Time Limit , Decide Budget. Start Collecting & Posting Reviews from Day1 Establish Platforms , Engage thru Content Start Posting, Creation , Distibution Parallelly Advertise. 30-04-2020
- 12. Keep in Mind …. • Do Only Permission Base Campaigns • No Over Posting Please ! • Emphasis on Engagement, Not Aggressive “PUSHING” • Offer Quality Content • You are a Solution Provider • Build Authority , Reputation. 30-04-2020
Editor's Notes
- Share Story … How it started ?
- Running a Poll : सुतार उदाहरण देणे : What Not to do
- Poll No. 3 & 4
- CJM : Explain What - Right Time to do a Survey : Show Google Drive- Forms Funnel :
- Cortesy : Pune Mentor : Mr Raj Kattimani
- After Animation 11 Poll 4, Animation 15 ---Poll 5 Animation 17 --- Poll 6
- Afer Slide Run :- Poll No. 7