Quick overview

3. • Launched 6th October 2010
• Started of with 30 million users, today they have acquired 500
million users
• First of its kind in world of visual branding
• Instagram is built on the idea that a picture is worth a thousand
words
• Facebook bought Instagram for $1 billion in April, 2012

4. Brand Personality
Brand Personality is a set of human characteristics that are attributed
to a brand name.
Creative
Self Expression
Social
Connections
Influential
Inspirational

5. Layout Boomerang Hyperlapse Bolt
Brand Extensions

6. Brand Communication
The world we live in today is cluttered with information, whether the source
of it is television, newspapers or online media. In recent years, technology has
introduced new platforms in which companies can communicate and interact
with there intended audiences. Of the newer social media platforms, image
sharing services such as Instagram have found huge success and attracted a
large following.
Key Points:
• Earlier, only made for mobile use.
• Moments of everyday life
• Combination of both- content creation and communication.
• Platform for other brands to connect to its audience.
• Easy and quick engagement.

7. Brand Awareness & Loyalty
• Emerged as a highly effective channel and as a brand.
• After establishing that Instagram is a low-cost way to foster relationships
with consumers, using it as a vehicle to promote any brand or business ,the
next step is to monetize those positive sentiments from followers.
• Business's presence on Instagram can promote customer loyalty not only
towards the brand but towards Instagram as well
• resulting in high conversion rates while displaying what makes the brand
unique.
• The platform caters to what audiences want: quick and easy messages, and
with a per-follower engagement

8. Instagram has gained immense recognition and loyalty in recent years. Be it from
the big brands/ businesses or from the followers/user point of view Instagram has
made a mark because of the following reasons
Came up with a unique style that illustrates who you are as a business or an
individual
• Visual user experience
• Filters
• Photo collages
• Genuine content that shows your products in a “real” light
Use your Instagram profile and updates on different social media platforms
• leverage other networks
• convert traffic into followers

9. By promoting follower engagement
• Hosting competitions
• Prizes for random followers that like/comment/share your posts
• Discounts and promotional deals for users who promote your business on
Instagram
Showcase the customer experience
• Posting lifestyle oriented photos
• develops a relationship that helps further customer loyalty.
• easy to get feedback.
Good utilization of Instagram’s business tools and analytics
• Follow key metrics associated with your Instagram content.
• Offering account and ad insights, as well as ad staging
• Monitor their posts and campaigns and measure information like reach,
impressions and engagement.

10. Brand Association
anything which is deep seated in customer's mind about the brand. It is the
attributes of brand which come into consumers mind when the brand is talked
about.
• a platform where users can share their happy moments, photography skills
or build their new brand completely and promote it.
• extensively used as a platform for promoting ones own brand and share a
personal adventure, or repost images shared by consumers of these
brands enjoying these products.

11. Brand Equity
is the value and strength of the brand that decides its worth.
• Instagram has 500 million active users according to the latest statistics.
• Net worth as per Dec,2016 is $ 35 billion.
• One of the most popular social networks worldwide.
• Factors contributing to Brand Equity:
1. Brand Associations
2. Brand Awareness
3. Brand Loyalty

12. Competitors
• Started: January 2012
• Video application
• Founder: Dom Hofmann, Dominik Hofmann,
Rus Yusupov
• Acquired by Twitter on October 9th, 2012
• OS: iOS, Android, Windows
• Started: September 2011
• Image and Short video clips
• Founder: Evan Spiegel, Bobby Murphy, Reggie
Brown
• OS: iOS, Android

14. How is Instagram being different from others?
• Core concept- Image sharing.
• World of visual communication.
• Effective brand story.
• Not an explicit advertisement by brands.

15. Strengths
• Brand Image
• Massive audience reach
• Strong support of its parent company
(Facebook)
Weaknesses
• Cannot view profile picture
• No post via website
• Repetitive Notification
• Copyright issues with content
Opportunities
• Increasing internet penetration &
number of smartphone users
• Should develop features to recognise
user
• Ease web accessibility
• Better privacy policies
Threats
• Snapchat, Pinterest-Intense
competition

16. INSTAGRAM - THE FUTURE OF SOCIAL
• Instagram delivers brands 58 more times more engagement per follower
than Facebook, and 120 times more engagement per follower than Twitter.
• Instagrammers are almost 60% more likely to say that the chance to buy
something on a social network would increase the likelihood of them
buying a product.
• This means that Instagram has a strong future if it can truly leverage the
potential of online commerce. Its next five years could see it become the
driving force of social commerce

17. THANK YOU
Nazish
Ragini
Santosh
Saumya
Sharanya
Shiksha
Sneha
Srinikesh