sales comparision of laptops and tablets

1. Business Research Methods
Laptops Vs Tablets
GROUP MEMBERS
 8502925 Anchit Kawaatra
8502927 Prachit Tyagi
8502928 Saumya Saxena
8502929 Rahul Gupta
8502930 Bhagyashree Pande
8502931 Shruti Eswari Ratnam

2. Laptops Vs Tablets

3. Steps In Business Research
5 Analysis
2
Theoritical
Framework 6 Conclusion
Problem Data
Identification Collection
1 Research 4
3
Design

4. Problem Identification
• Sales of Laptops are fluctuating due to the introduction of high
technology Tablets.
• Industries adopting Tablets are as follows:
Sectors percentage
Financial services 36.8
High Tech industry 11.4
Health Care 10.5

5. Theoritical Framework
HISTORY OF Laptops
• In February 1984, IBM announced the IBM 5155 Portable Personal
Computer.
• In 1988, Compaq Computer introduces its first laptop PC with VGA graphics -
theCompaq SLT/286.
• In 1989, NEC UltraLite was released, considered by some to be the first
"notebook style" computer. It was a laptop size computer which weighed under 5
lbs.
•In September 1989, Apple Computer released the first Macintosh Portable that
later evolved into the Powerbook.
•In 1989, Zenith Data Systems released the Zenith MinisPort, a 6-pound laptop
computer.
•In October 1989, Compaq Computer released its first notebook PC,
the Compaq LTE.

6. Differences Between Laptops & Tablets
NATURE Laptops Tablets
Customization Nowadays Customer can Can’t be customize
customize it.
Product Behavior Light Light(It’s a very Mobile
Device)
Portability Portable Portable
Price Expensive Very Expensive
Keyboard Physical Virtual
Gaming facilities A bit slow Excellent ,easy to play.
Operating system A full fledged OS Lack of full OS
3G connectivity No Yes

7. Is The Term Laptop Being Phased Out?
Today technology allows devices to be slimmer, smaller and better
for mobile computing by design, so the size of portable computers
(both in thickness and weight) is decreasing. For this reason, options
that once defined the difference between a laptop and notebook
computer are separated by a small, almost invisible fine line today.
Laptop is becoming less frequently used is because a portable
"comparable to desktop" system today could easily lead to heat
discomfort and possible injury if left in your lap for extended periods of
time. By calling a laptop a notebook, it also removes the association
that the portable device is well-suited to being used only on your lap.
Another reason that the term laptop does not fit in with today's
technology is that these traditionally heavier portable computers that
once were clearly a laptop are just not being made anymore.

8. Research Design
Two general type of research methodologies used
Exploratory Conclusive
research research

9. Exploratory Research
Hypothesis usually is drawn from ideas developed or glim
psed in previous research studies or is derived from
theory . research could be then used to determine if the
hypothesis was correct
Too little is known , however about consumer reaction to
marketing stimulate to permit the formulation of sound
hypothesis in many specific situations.
As a result, much marketing research is of exploratory
nature - emphasis is placed on finding hypothesis relative
to new product’s or marketing practices that can be
changed profitably.

10. Conclusive Research
Conclusive research provides information that
helps the executives make a rational decision.
In some instances if an experiment is run, the
research in many come close to specifying the
precise alternative to choose;
. Conclusive research studies can be classified as
either descriptive or experimental(causal).

11. Factors affecting research design
1.Type of questionnaire
2.Sampling frame
3.
3.Sampling unit
4.Sample size
5.Sampling method
6.Asking certain open ended questions.
7.Time constraints & other factors.

12. Data Collection
Methods best for our research
SURVEYS : Surveys have become so common in today’s world that the
average person seldom questions the idea about the useful information that
can be obtained in a particular manner. Various findings of one type or
another are developed and are usually seen possible after the acceptance.
QUESTIONNAIRE: Questionnaire and observation are two basic
methods of collecting data in marketing research. In questioning, data is
collected by asking questions a formal list of such questions is called a
questionnaire.

13. Objectives of the surveys
 To gauge the awareness of the public and their sources of
information on working executive class and student’s
satisfaction with Laptops.
 To access the level of satisfaction in public for the usage of
Laptops as well as Tablets.
 To compare the popularities of both Laptops as well as
Tablets in terms of various factors such as portability, quick
internet access, easy browsing, gaming facilities,
applications and type of operating systems.

14. Types Of Questionaires
Structured Structured
Non- Distinguished Distinguished
Non-Structured
Non-Structured
Non- Distinguished
Distinguished

15. Advantages Of Questionnaire Method
 VERSATILITY - Every marketing problem involves people.
Therefore ideas related to the problem and the solution can be
obtained by asking these people about the problems that they
are facing.
 SPEED AND COST – It is faster and cheaper than
observing interviewee. It has moreover better gathering
activities. As a result, less time is wasted in a questionnaire
study.

16. Analysis
Tremendous growth of the PC industry in the last 35 years
•In 1975 less than 50,000 PCs were sold
2500
with a revenue $60M.
• PC industry has grown to unit sales of over
320M units in 2010. and PC retail revenue
2000
topped $320B in 2010.
U.S. PC Sales (#M) •The rapid success of the iPad Tablets and
U.S. PC Revenue similar products is expected to increase
1500
($B) total PC revenue in the next five years.
U.S. PCs In-use
(#M)
•The sheer size of the PC industry limits its
Worldwide PC Sales growth rate, but the yearly worldwide sales
1000
(#M) will grow by over 36% in the next five
Worldwide PC
Revenue ($B) years—from 325M units in 2010 to nearly
Worldwide PCs In- 517M in 2015 or a 9.8% compound annual
500 use (#M)
growth rate.
•PCs in-use reached 296M in the U.S. in
2010 and will top 390M in 2015.
0
1975
1980
1985
1990
1995
2000
2005
2010
2015
2020

17. 400
•The desktop PC segment remained the
largest PC segment through 2008.
350
• Mobile PCs are taking market share from
300
the desktop PC segment. Mobile PCs
U.S. PC Server
include all
250
Sales (#M) laptop, notebook, netbook, pad/tablet and
U.S. Desktop PC
Sales (#M)
other mobile PCs.
200 U.S. Mobile PC
Sales (#M) •The emerging tablet PCs and pad PCs are
Worldwide PC
Server Sales (#M)
included in the mobile PC segment and is
150
Worldwide Desktop having a major impact with the success of
PC Sales (#M) Apple's iPad(PDAs and Smartphones are
100 Worldwide Mobile
PC Sales (#M) excluded).
50
• Worldwide mobile PC unit sales topped
desktop PC sales in 2009 due to the
0
exceptional success of netbook PCs.

18. Reasons For Selection
1 I wanted to try something new 23%
Branded Laptops facilities are
2 15%
very good
I saw advertisement for the
3 14%
branded laptop
Someone recommended the
4 30%
branded laptop
My organization choose the
5 18%
branded laptop
1 I wanted to try something new
2 Branded laptops facilities are very good
3 I saw advertisement for the branded laptop
4 Someone recommended the branded laptop
5 My organization choose the branded laptop

19. Very Somewhat Moderately Not so Not at all
Factors
Important Important Important Important Important
Entertainment(game
oriented) 17% 31% 28% 10% 14%
Value for price 22% 18% 19% 20% 21%
Reliability 19% 23% 13% 17% 28%
Easily available 28% 13% 23% 19% 17%
Efficiency of battery 10% 17% 28% 14% 31%
Comfort 20% 18% 23% 21% 11%
Special services 21% 20% 19% 18% 22%
Quality 19% 22% 20% 21% 18%
Light in weight 18% 21% 19% 20% 22%

20. 100%
90%
80%
70%
60%
50%
Not at all Important
40%
Not so Important
30% Moderately Important
Somewhat Important
20% Very Important
10%
0%

21. Effect Of Other Moderating Factors

22. Conclusion
 Due to increase in technology mass is turning towards gadgets like
tablets, iphones etc. They do offer a competitive edge over pcs and
laptops.
 However, if we see the problem minutely we do identify various
factors that hold a trade off in the sales of both the laptops and tablets.
 As per the various researches conducted by us we can conclude
that our elite corporate working population would opt for laptops over
handy tablets. In other case, our youth which favours high internet
speed access and excellent gaming facilities and portability would
rather go for tablets.