Assignment - Virgin Group Marketing Presentation

4. VIRGIN’S PORTFOLIO

5. SERVICES

8. Delegate
BUSINESS
PHILOSOPHY

9. MARKETING STRATEGY
Market Penetration
Product
Development
diversificationMarket development

11. Strong Brand Image
Richard Branson himself
Diversified Portfolio
Management System

12. Widespread use of Brand
Informal Management Structure
Financial Structure

13. New Market Entry to improve brand name
Humanitarian and Environmental efforts
To be more accessible and engaged

14. Competition from competitors bringing out the same
products
Brand Dilution
Strong brand due to strong name and identity and not
because of services provided

16. How is virgin unique in its quest to be a socially responsible and
sustainable company?
c The non profit foundation Virgin Unite has started to tackle global,social, and
environmental problems with an entrepreneurial approach.
 A team of scientists, entrepreneurs, and environmental enthusiasts consult with
Virgin about what it needs to do on a grassroots and global level.
 The goal is to change the way “businesses and the social sector work together—
driving business as a force for good.”That’s why he recently made corporate
responsibility and sustainable development (CR/SD) a key priority for every one
of his companies.
c

17. Discuss the contradiction between Virgin’s negative environmental impact and the
green message and communication efforts behind endeavors such as the earth
challenge.
The company sells diverse products and services and among them the
recent one is non-profit foundation. Recently, the company has started
a non-profit foundation known as Virgin United with an aim to deal
with global, social, and environmental problems with an
entrepreneurial approach.

19. Summary

21. Created by Saurabh Joshi, RTU Kota, during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.