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Off page optimization

SEO (Search Engine Optimization) is the methodology of strategies, techniques and tactics used to improving the visibility of a website on organic search results page of a search engine (SERP) by incorporating search engine friendly elements into a website.

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Off page optimization

  1. 1. Search Engine Optimization (SEO) OFF-PAGE OPTIMIZATION
  2. 2. Search Engine Optimization (SEO) SEO (Search Engine Optimization) is the methodology of strategies, techniques and tactics used to improving the visibility of a website on organic search results page of a search engine (SERP) by incorporating search engine friendly elements into a website.
  3. 3. SEO DEPENDS On-Page Optimization: This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page etc. Off-Page Optimization: This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange etc.
  4. 4. OFF-PAGE OPTIMIZATION In SEO terms, Off page optimization is a technique to increase traffic and ranking of a website through link building techniques like Article Submission, Directory Submission, Blogs, Forum, Social Bookmarking and many other techniques. On the basis of off page techniques off page only for creating back links. Backlinks: Backlinks are those links that are received by a website from another website, also known as inbound links. Types of Off-Page Optimization • Link Exchange • Submissions
  5. 5. LINK EXCHANGE Also called "reciprocal linking," it is an agreement between Web sites to provide hyperlinks to each other in order to increase visitors and search engine page ranking. Types of Link Exchanges One way links: When one website gives another website a link, without getting any links in return, it’s not really an exchange. However, the receiving website might try to offer or give something else in return. Reciprocal links: Also called two way links or double link exchange. It’s when two websites exchange links with each other, site A link to site B, and site B links back to site A. Be cautious about having too many 2 way links. Three way link exchanges: When a webmaster owns several websites, they sometimes ask for a link to one of their sites, while giving a link back from another site. Basically, site A link to site B, while site B links to site C.
  6. 6. Techniques of Submission in Link Building: • Video Submission • Search Engine Submission • Blogging • Guest Posting • Blog / Node Commenting • Image Submission • Forum Submission • Google Map Submission • Classified Submission • Directory Submission • Article Submission • Social Bookmarking Submission • Press Release Submission • RSS Feed Submission Off-Page Optimization
  7. 7. DIRECTORY SUBMISSION Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. In the SEO world, directory submission is the basic step taken to improve link popularity of a website. This improves and strengthens your rankings on the major search engines Benefits: • Gives one way links • Mostly free • Send you targeted traffic • Keyword Ranking www.dmoz.org || www.polypat.org || www.criticstites.com || || www.mastermoz.com || www.yekey.com ||
  8. 8. ARTICLE SUBMISSION Article Submission and Article writing can give you quality back link to your websites and can help you in increasing your website rankings. Benefits: • 2-3 Backlinks • Keyword Ranking www.squidoo.com || www.ehow.com || www.articlesbase.com || || www.ezinearticles.com || www.examiner.com ||
  9. 9. SOCIAL BOOKMARKING Social bookmarking is a method for web users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of tags or keywords on sites such as Digg.com, Delicious.com, Stumbleupon, scoop.it etc. The difference between social bookmarking and social networking is social bookmarking sites helps internet users keep track of information, stay informed and then share information with others. Benefits: • Allows to reach millions of internet users • Boost Ranking • Build one way permanent Backlinks www.twitter.com || www. stumbleupon.com || www.delicious.com || || www.digg.com || www.scoop.it || www.plus.google.com
  10. 10. PRESS RELEASE A press release is an official statement giving information about a particular event, product launch or matter. A well-written press release with embedded links to key web pages on your site means those links serve as a link signal for the major search engines and elevate your search visibility for your website. Benefits: • Business Awareness • Boost Ranking • Build one way Backlinks • Brand Building www.scribd.com || www. stumbleupon.com || www.delicious.com || || www.calamio.com || www.prlog.org || www.newsbox.org
  11. 11. RSS FEEDS RSS (Really Simple Syndication) submission is the way of promotion about a business products, services or new events through the RSS feed submissions websites. RSS is an XML-based format and while it can be used in different ways for content distribution, its most widespread usage is in distributing news headlines on the Web. Benefits: • RSS increase the traffic to the search engine. • Reaching new audiences through syndication. • Improved search engine optimization. www.newsisfree.com || www.feedster.com || www.rss-network.com
  12. 12. Thank You Saurabh tiwari Email: saurabhtiwari2010@gmail.com

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