This document discusses how to properly migrate an e-commerce store's SEO rankings when redesigning a website. It notes that if SEO is not migrated properly, rankings will fall, organic traffic will drop, and sales will decrease. It provides tips for migrating SEO rankings, including performing an audit of current rankings, determining ranking factors, building those factors into the new site, and resubmitting pages for reindexing. The overall message is that a website redesign requires careful SEO migration to maintain traffic and sales.

1. savage@totalsavagetech.com
http://savagemarketingtech.com

2. SuperSize Digital.
Keep your SEO Rankings intact
Migrating your E-store
in 2017

3. Q:Why should E-commerce stores
worry about SEO?
A:Because…..of the ever changing digital landscape
SuperSize Digital.

4. DEVELOPING BEHAVIOUR TRENDS
SuperSize Digital.
*Source emarketers.com, statista.com, Gomez.com
Users expect:
Mobile friendly
(95% growth in mobile sales
in NL in 2015)
Easy to Navigate
(Simple Structure)
Fast load times
(1 second reduction can lead
to 7% decrease in sales)

5. DIGITAL FORECASTS SuperSize Digital.
*Source emarketers.com, statista.com
2014 2015 2016 2017 2018 2019
9.6m 9.9m 10.2m 10.3m 10.4m 10.5m
Online Digital Buyers in the Netherlands
2019
Est.
17.12m

6. IMPROVING TECHNOLOGY AND REQUIREMENTS SuperSize Digital.
Google AMP
Low page sizes for
faster load times
Customer personalisation
4% of businesses believe personalisation is critical
to growth and success
Secure Payment systems
& alternate payment systems
*Source econsultancy.com

7. 2. What happens when an e-commerce store does
not migrate their SEO properly?
SuperSize Digital.

9. The rankings fall down!
SuperSize Digital.

10. 2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
Google rankings drop Organic traffic drops Sales decrease

11. 2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
This happens because:
New Site Structure New content Incorrect 301’s set up

12. 2. When an e-commerce store does not migrate their SEO?
SuperSize Digital.
Case study: Holiday Park UK
New site
launch
Client notices
& panics
Client asks us
to intervene
SEO back
on track

13. 3. How to migrate SEO rankings?
SuperSize Digital.

14. How to migrate SEO rankings?
SuperSize Digital.
1. Perform an SEO audit of all current rankings in Google –
Review the best positions

15. How to migrate SEO rankings?
SuperSize Digital.
2. Determine what makes the pages rank:
Is it content, links, competition.

16. How to migrate SEO rankings?
SuperSize Digital.
3. Build in SEO ranking factors into the new website or
redesigns.

17. How to migrate SEO rankings?
SuperSize Digital.
4. Resubmit pages into Google for re indexing and
monitor positions and progress.

18. savage@totalsavagetech.com
http://savagemarketingtech.com